The below note is important because all of us are in the same boat.

Speak to friends, speak to strangers, speak to us – show us your snowman. It’s very important to stay connected in such times. Amidst another lockdown extension in Toronto, keep kicking & don’t lose out on the ray of hope – no matter what. 

Do eat well, stay positive, watch light-hearted movies and work on what makes you pumped. 

Now, let’s come to an interesting and dynamic trend developing in Toronto: the rise of video content, motion graphics and animation in 2021. 

Why exactly has the popularity of video content shot up amongst marketers & audiences?

Efficacy! 

Let’s find out more about the efficacy of video content done right. 

#1 92% of marketers consider video to be an important part of the marketing strategy

In 2015, there were about 78% marketers vouching for the importance of video in their marketing strategy. However, in 2020, this figure has grown to 92%. 

The main reason for giving video such importance is because it has received positive sentiment from consumers.

Consumers prefer watching video as opposed to images or long-draw text.

However, it’s important to note that the video is done right, so as to bring great ROI.

Fluff and fancy messaging isn’t going to work in 2021. It needs to address the real problems of consumers. It needs to deliver real solutions to consumers. 

A fancy video ‘about a stove’ isn’t working. A fancy video ‘about a stove’s use to you (the consumer)’ is what can work.

#2 Increased watch time of consumers

In the wake of lockdowns, restrictive outdoor movement and the risk of wandering outdoors aimlessly; a big shift in consumer consumption has taken place. People are watching more of content as a way to educate, learn and entertain themselves.

This gives a chance to companies to utilise more of video advertising models. Even on the B2B front, companies are using motion graphic videos, animation videos to make visual sales (instead of face-to-face sales meetings). An estimation states that on an average, people will daily spend 100 minutes watching online videos. 

#3 Videos support the decision-making process for consumers & help clear doubts

Undoubtedly, videos deliver a human element. One can see, hear and truly feel the emotions. In addition to story-based videos, videos also guide and instruct. Explainer videos do this phenomenally well. Right from showcasing features of a product, how-to use a product and giving an in-depth understanding of its functionality; consumers are receptive to video

In times of remote operations, a video can majorly help clear doubts of a consumers. It explains not just the matter, but deliver required emotion. 

Few examples executed by Twisted Frame: 

Octapharma’s Nuwiq

RCB Mortgage Video 

#4 And in continuation to the above point: You don’t need to sell products to customers anymore!

Let’s again introspect. Say, you’d like to cook brown rice next week. You open the online shopping browser in order to order it. A ton of brands selling brown rice appear. 

Two important processes have already occurred here:

  1. A lot many products and services are available online.
  2. There are an ample of choices to pick from. 

Marketers need not ‘sell’ to their consumers anymore. It’s about how to get the consumer to pick your product out of the kaleidoscopic ocean of choices. For this to happen, consumers need to ‘understand’ your product in an engaging, receptive or entertaining manner. 

A video helps provide for the three thematic objectives required to help consumers understand a product. 74% people said that if they could see the product in action through an explainer video, they will purchase it. (Wyzowl) Based on your brand, you can choose what can serve best: it can be an entertaining live shot video, or an animated video showing the product in action. 

By adopting storytelling, right video type for your brand’s objectives (explainer, live action, motion graphics, live shot, 2D/3D animation, livestream, etc) and the right media mediums to place a video, you can connect to your consumers and wilfully hold their attention. At Twisted Frame,, we’ve constantly been producing videos to get out versatile messages of multiple brands to their ‘newly shaped’ consumers in the COVID era. 

Do you want to educate, reinforce or entertain your ‘audiences with revised consumer patterns’ in 2021? Let’s have a chat as to how your business can leverage from the different video types through our Toronto video production and motion graphic services.