Mankind has gone through a flush of emotions and behaviors in the last two years. How different has consumer behavior changed due to the pandemic?

To answer this, just introspect yourself. Behaviors, habits, routines and plans would have been revised for you as well. You might be opting more for online means to make your purchases than physically stepping out, you might be doing more of home chores, you might have found a sweet spot in your home to workout or read, you might be eating at home more than ordering from restaurants, you might be washing your hands often. And a lot more! 

And what connection does any of this have with marketers needing video to communicate their brand objectives and messages? Let’s have a look.

#1 Using video to help people make decisions 

Let’s again introspect. Say, you’d like to cook brown rice next week. You open the online shopping browser to order it. A ton of brands selling brown rice appear. 

Two important processes have already occurred here:

  1. A lot many products and services are available online.
  2. There are ample choices to pick from. 

Marketers need not ‘sell’ to their consumers anymore. It’s about how to get the consumer to pick your product out of the kaleidoscopic ocean of choices. For this to happen, consumers need to ‘understand’ your product in an engaging, receptive or entertaining manner. 

A video helps provide for the three thematic objectives required to help consumers understand a product. 74% of people said that if they could see the product in action through an explainer video, they would purchase it. (Wyzowl) Based on your brand, you can choose what can serve best: it can be an entertaining live shot video, or an animated video showing the product in action. 

  • Lets review some numbers

97% of marketers state that videos can help customers understand products and services better (Hubspot).

90% of consumers claim that a video can help them with their purchasing decisions. (Social Media Today)

#2 Customers love convenience. Video gives them convenience

Even if you’re trying to put out a complex idea, product or concept; video does it easily & creatively – it can truly hold the customer’s attention.

Now let’s see which is the most convenient mode for a customer who is new to your business

  • Reading up a lot of descriptive text about your service/ product/ offering
  • Reading up a lot of descriptive text (& viewing a few images) about your service/ product/ offering
  • A 1 minuter video explaining it all – with colourful motion graphics, stories, people and emotions

 

Studies have shown how most customers prefer to lean on the last option. For example, a customer wishes to renew their mortgage, here’s a video to help him do just that! 

#3 Too many welcoming spots to place your video ad

The ‘place’ to place a video is quite lucrative compared to banners/ textually heaped ads. 

Essentially, consumers whose purchasing decisions can be influenced via video can be found at a particular place on the web. Ads can be placed within landing pages, music apps, famous gaming portals, OTT shows, etc. All these are ‘hotspots’. People can get tired of reading but an engaging, receptive or entertaining video can influence. Maybe even help de-stress. 

Also, videos keep the consumers on a particular website for longer. This can lead to higher engagement and conversions. 

 At Twisted Frame, we’ve constantly been producing videos to get out versatile messages of multiple brands to their ‘newly shaped’ consumers in the COVID era. 

Do you want to educate, reinforce or entertain your ‘audiences with revised consumer patterns’? Let’s have a chat as to how your sbusiness can leverage different video types through our Toronto video production and motion graphic services. Reach out today!