Imagine if a person watched 25 continuous days of video. Well, a Zenith’s Online Video Forecasts report estimated that an average person would spend 100 minutes per day watching online videos in 2021. 

Now take a look back. In the past year as you scrolled on your LinkedIn or Instagram feed, it was difficult to not stumble upon a video. And on many other days, you voluntarily hung onto different videos. These may have been videos for learning, entertainment, research, or videos sent by B2B partners. 

The truth is that video content has become the secret sauce of any well-planned marketing strategy. Its power cannot be denied as a corporate video is shareable across boundaries. 

A well-defined explainer video can support a visual sale remotely. A pharmaceutical or healthcare company in Toronto can explain a complex product in an in-depth and straightforward manner.

This year, video is aimed to drive certain crucial objectives and results for businesses. Video production companies and animation studios in Toronto have been executing videos for one of the below businesses objectives.

  • Educate the target audiences

As per Hubspot, 97% of marketers estimate that videos help people understand products. 

Video is an easily shareable ad format on the web. It helps break complex concepts down. It conveys human emotions_ one can see, sense, and hear the video as if it were a person talking (just more entertaining). Voila- a product is easily understandable!  

Detailed and simple-to-understand video walkthroughs through motion graphics bring great value.

Here’s how we simplified concepts for the below brands to present objectives engagingly to target audiences.

RCB Mortgage

BatchPro Connect 

CCH AnswerConnect 

  • Help viewers remember the brand

A study by Insivia stated that viewers retain 95% of a message when they watch it in a video as compared to only 10% retention when they read it in text.  

Since a well-made video uses an impactful story that connects and captures attention through audio & visuals, it resonates better with people. Let’s be frank about the fact that many don’t like spending too much on their attention to ‘comprehend’. A dynamic video can capture the senses even if people have low attention spans. 

  • Optimization partner so your company name shows up on search engines

Videos are picked up perfectly by search engines. Why so? They are seen as valuable content offerings and high-quality.

Webpages integrated correctly* with videos rank higher. 

*Correct integration of videos within webpages should entail sufficient & apt keywords, powerful meta descriptions, and a strong title. 

  • Video delivers high conversion rates

There are statistics like these behind every marketing desk. 

“The click-through rate went up by 65% simply by mentioning the word ‘video’ in the subject line of emails.”

 “90% of consumers admit that a video helps them purchase.”

Video production boosts lead generation and conversion action. Here is a blog article sharing an in-depth view of ‘how’. 

And lastly, a video offers flexibility and is suited for all pocket-sizes

‘Video’ is a world in itself. There are kaleidoscopic types right from live-action, motion graphics, 2D, 3D, explainers, infographic, VR videos, etc. Due to the plethora of options, businesses have a wide choice to suit varying objectives. This is precisely why 81% of businesses are now using video for marketingDrop a line to Twisted Frame and find out how your business can leverage the different video types through our Toronto video editing, video production, animation, and motion graphic services.