2020 proved that video communication is here not only to stay but solve, connect and empower the human race. 

Since then, businesses in Toronto have rampantly added videos to their marketing mix. While some were meant to keep up with the trend, others focussed on solving real needs. Ultimately, the corporate video had to offer some kind of benefit to the viewer – be it a solution, explanation, or hope for betterment. 

Going forward, it’s important to understand two factors to make an impactful corporate video for your business in 2022.

  • The change in consumer behaviours and priorities 
  • Budget challenges & changes for brands

Once you have a fair understanding of the above two concerning your business & audiences, you can capitalise on solutions before your competition does. 

Let’s dive into what you should keep in mind before making your corporate animation video in Toronto in 2022. Have you already opted for any of these strategies? 

#1 Highlight on ‘need’ to draw ‘quality attention’ 

The options in video content have been rising by the day. This also increases the chances of audiences tuning out – faster. But why will they tune out? Probably, if they don’t find the content interesting or useful – right from the first shot. 

Make sure your opening shot is the hook for your entire video. The first 10 seconds matter a lot. 

It’s good to drop a hint of what they can expect from the video: is it a fun story, thriller tale, or emotional piece. 

You can also present a problem-solution structured story wherein the first shot reveals the problem/pain-point being faced by your customer (Do you want to protect your family’s health?). Across the next frames, present them with an apt solution —your product or service. 

#2 The video need not be ‘viral’ 

Please ingrain the next line into your mind. Every video doesn’t need to go viral to help make a transaction happen. 

The video needs to meet either of the two purposes:

  1. Entertain the viewer thoroughly. This helps the customer remember the brand – for longer. The story goes onto play on his mind or he is driven to follow your brand. All these acts bring him one step closer to purchase.
  2. Educate the viewer. If the video can address any of the problems of the viewer in an effective manner, then it’s a deal maker. For instance, rather than simply showing the features of a bike, how can the bike make the viewer enjoy life more?

Or, how can I free myself from the constant fusing of bulbs in a lab? Let’s see how this video by Twisted Frame addresses it. 

#3 Don’t take a cheap shot to get attention

Here’s something that can piss audiences (and sadly, a lot of video production houses and agencies end up doing this). 

They start with something totally ‘unrelated to their product but catchy’ – a flying submarine. Next, they go on to say ‘we don’t sell flying submarines, but this is what we sell’.

The consumer feels betrayed and cheated. He had his time invested in watching & getting to know about the flying submarine…only to be told that ‘here’s our real product which is very different from a flying submarine’.

#4 Your video should support the decision-making process and clear doubts

Undoubtedly, videos deliver a human element. One can see, hear and truly feel the emotions. In addition to story-based videos, videos also guide and instruct. Explainer videos do this phenomenally well by showcasing features of a product and how to use it. Consumers are receptive to explainer videos as they help them feel in control of the product. 

Explainer videos also help clear the doubts of consumers. Such videos not only explain the matter but also deliver the required emotion. 

Few explainer video examples executed by Twisted Frame: 

Octapharma’s Nuwiq

RCB Mortgage Video 

#5 Choose a story over a pushy CTA

Marketers swear by CTAs. But will it work if CTAs appear as if they’re holding people by the throat & asking them to take action? No! Hard selling CTAs only drive people away.

The best videos play on a relatable story. People remember such stories and are instinctively pushed to take action. A CTA should come in naturally – through the story. 

Also, the seconds devoted to openly calling out a CTA shouldn’t be 5% of the video duration.

And when you’re ready to make your first or next video, keep this #1 rule in mind. Start by thinking like a consumer instead of a business. The best insights will automatically flood your mind. You can use these insights to create wonderful videos. Drop a line to Twisted Frame and allow us to ease the process for you. Find out all about what your next corporate animation video needs to create a stir in Toronto.