Let’s get back to basics for a moment. Corporate video production happens in a meticulous 3-step process, namely:

  • Pre-production
  • Production
  • Post-production

Out of these, post-production is where you tweak the actual video footage and brush it up for the official release over social media and other platforms. Now, the question is, what makes post-production so crucial for corporate footage?

Simply put, the post-production process of corporate videos is what makes the process so crucial. And today, Twisted Frame from Toronto will help you understand this crucial process. Let’s begin!

The Process of Video Post-Production

Let’s look at the process of video post-production, but in a more fun way. For example, say you’re hungry around the evening and want to quickly curate a yummy sandwich snack. 

Each step of the sandwich-making process is crucial for enhancing the flavor and perfection of your snack. So can we look at each step of post-production as a step to make a sandwich? Let’s find out.

Step 1: Assemble the Raw Foo(d)tage

Your sandwich ingredients are what make it so delectable. Similarly, the raw footage you gather is crucial for the final corporate video. For this, you need to assemble and gather all raw footage, which includes:

  • Back shots
  • Outtakes
  • Misread lines, etc. 

Consider these the spoilt or unusable raw ingredients. However, if you keep them safely saved and labeled for future usage, you might be able to salvage some good shots. 

The video editing process can utilize some bad portions from different footage to patch into the actual material for relativity and improvement. Now, gathering this much footage requires time and effort. 

A lot of it depends on the video length and your PC’s processing power. This means you might need a few days to gather, label and assemble all required and useless footage. You can file them by scenes and errors for quick viewing. 

If you’re able to complete this process before working with the footage, like a sandwich, the result will be fresh, entertaining, and satisfying to your soul. 

Step 2: Rough Cut Your Ingredients

Now that you have sorted your raw footage, it’s time to chop them up! Just like sandwich ingredients, you first need to portion your components until their just the right amount for your video. 

Let’s take the example from CAMH, the Cannabis Knowledge Exchange Hub. Through this video, you can see how well-edited and proportioned the video is. It’s short, to the point, and explains in detail what the organization aims to achieve. 

During the rough cut phase in video post-production, editors work with approved footage to clean, rough-edit, and compile them into one video. And a lot goes into the rough cut process timeline. 

This means how the video will turn out depends on the number of editors involved, their professionalism, and the computers’ processing power. After this comes the sound team, who will re-record any error bits for clearer sounds and effects. 

The sound recorders are also in charge of composing and adding music and sound effects to the compiled audio. 

Step 3: The Fine Cutting Process

The fine-cut step of post-production is much like assembling the finer ingredients. Now that you have the chopped vegetables, meat, and cheese, it’s time to add them to your bread for filling. 

The finalized version of a corporate explainer video is a more trimmed-down, tightened-up, and tweaked result, which has a better form than the rough cut. 

In this version, you’ll find fewer errors to work with. Even so, it’s important to look through every frame and find if there’s anything else to tweak. These could be glitches in the background music or a missing shot that only a professional might find. 

The work of fine-tuning revolves around addressing the not-so-obvious mistakes. And if you do find a few errors or two, you always have some time to re-take a shot or replace a costume or prop for more relativity. 

End of the day, fine-tuning is all about removing any iota of doubt you have before launching the final video. 

Step 4: The Final Cut-down!

Are you ready for the sandwich to land on your plate? That’s what the final cut stage in post-production is all about.

This is where more professionals come in to add the required visual effects and motion graphics and brush up on any scenes required for a perfect launch. 

You can say that the final cut involves the best graphic designers who take over the project with their precision. 

They do everything from colour correction and grading to smoothening out any bumpy details that might throw the video out of its rhythm. Take a look at the peak professionalism in the Get Out the Vote video by Twisted Frame. 

Notice how the music, the lyrics, and the animated scenes sync in so perfectly? Each scene changes as the lyrics progress, and the entire video’s vibrant hues glue our eyes to each transition. 

Final cuts result in videos as smooth and well-curated as this, so make sure your corporate video has these fine-tuning too!

Get Your Corporate Videos Fine Tuned with Twisted Frame Today!

Love what you know about video post-production? Why not implement this goodness in your explainer and corporate videos? Contact Toronto-based Twisted Frame and learn all about their amazing and professional video services today!