As I was working out a match-cut edit on footage from past years, my reminder buzzed ‘Time for Vitamin-K’. I popped my vitamin and went onto wonder how are videos shaping the healthcare industry.
As healthcare clinics invest in softwares to promote telehealth visits and reduce the pressures of people piling up, an immense layout is being chalked out. Healthcare technology and broadband connections are being heightened. Acoustics of rooms are getting soundboarded to negate echoes so that patients can hear their doctor clearly over video conferencing. And, the role of video is taking new shape. By filling in for the absence of human touch, and providing qualities to see, hear and feel; video is modelling into a new vitamin itself.
‘Vitamin-V’, as we call it at Twisted Frame Toronto. Let’s delve into the corporate video routes emerging from this vitamin in healthcare utility, marketing and training.
Health is Personal: Patient Adaptability Videos
Attempts are being made to decrease the pressure of people piling up in clinic facilities so as to treat the ones who cannot be treated online. This will also help reduce any contagious spread to the frontline staff. So how does video come in?
Now, with online consultations for conditions that can be treated over the web, health does require a human element. We need to hear from people who have already received treatment for health conditions others may be looking to address – be it physical or mental health. These aren’t ‘testimonial videos’ by clinics to generate business, but ‘adaptability to the new’ videos to implant new adaptability skills. We all are very new to telehealth checkups. We are all equally anxious and equally open to adapt.
Videos about real-life people talking about how a certain treatment plan has worked for them. People sharing their honest experiences as to how are their online consultations different/similar to personal visits. This can help people adapt to the newer means when the condition can be treated online.
VR for medical students
360 degree videos and VR have moved from simply delivering ‘experiential entertainment’. They’re holding something crucial for medical students to impart active learning. A lot of modules cannot be communicated via literature only, and in the absence of practicals. How would one display incisions? How would one explain root canals?
A lot of medical schools are investing in creation, curation and sharing of crucial video content for students to acquaint themselves and not lose out on time due to lockdowns.
Injecting A New E-Workflow: Healthcare Training Videos
The medical network is truly an infinite galaxy: doctor-nurse, doctor-patient, patient-receptionist, clinic-pharmacy and so on. With a digitally-driven capsule being injected into almost each department, this healthcare network is quick to learn the new skillsets and bridge gaps. Right from managing backend, patient histories, online consultations, tracking treatment plans to acquiring medicines – all via online modalities.
Healthcare explainer videos are using motion graphics to explain this virtual care capsule launch, depicting step-by-step features of the new soft wares in use. Right from basics of how to log-in to accessing records, measuring samples, reporting histories, tracking treatment plans and placing new medical equipment orders.
Gaining Mental health with leadership: Videos for the Mind
It’s valid as to why a lot of people are feeling hesitant using self-triaging tools. We are very new to using chatboxes to address mental health, especially in uncertain times. Needless to statistically mention, anxiety is the rise.
It’s crucial for medical leaders across healthcare to connect with the public who can be experiencing depression, or getting anxious by a sneeze. The videos aren’t aimed with a hard-sell motive to accrue services of the said counsellor. It’s more to lend their credibility to treatment plans, conduct clinical e-trails, share symptomology and ultimately help people gain mental stability.
It’s good to know that Vitamin-V isn’t short on supply or demand. We’d be glad to contribute to any healthcare video or motion graphic video requirements that you may have to implement any of the above objectives. Reach out for a free chat at [phone number].
PS: Here’s Twisted Frame’s standing ovation from Toronto to all the healthcare workers in this globe. The goal of the healthcare industry stays to serve the health of the society; and they need a standing applause for all their efforts during a pandemic!