Virtual Reality

Online video production is one of the most used communication mediums utilized online. Many websites forgo writing long articles in favor of short digestible video clips, to catch interest and drive traffic. Now, the onset of new VR technology may refresh the way users are ingesting information in a never before seen way.

It is a proven maxim that information wants to be free, but not all information is catchy or easily accessible. Think about it, a block of text about an art project or a gallery is much more appealing when shown with the use video. Especially since art itself is a visual medium. Yet, experiencing art by looking at it on a monitor is still much different than experiencing art up close and personal.

Google, a company that always seems to be on-trend, is already experimenting with new ways to break the mold of online monotony by introducing a new interactive free-style art-jam in a 3D virtual environment. You may have already encountered Google’s Virtual Art Sessions. But if you haven’t, here’s the lowdown: Powered by new open source JavaScript engines in conjunction with latest VR tech, Google wants to entice creatives to bravely move into, and manipulate, new virtual realms.

Activating the Virtual Art Sessions in your browser will transport you into a virtual studio, where you’ll experience artists creating works of art; complemented with 360-degree 3D animation, recorded live for your enjoyment. This exploratory session brings you closer to the creative process, while allowing you to see and experience the creation of artworks right from the artists’ viewpoint. The artists themselves are all wearing Virtual Reality visors while crating art in a virtual space; while the observer (you) can view the process by selecting from a first or third-person viewpoint.

Not interested in art. How about outer-space?

SpaceVR, a new San Francisco startup, is planning to open up the last frontier – space – by installing Virtual Reality cameras onto the space station. Once the cameras are operational, internauts will be able to experience outer-space in a 360-degrees, watching 3-D video stream directly online. The company’s team of designers plans to use modified GoPro cameras placed into a custom housing crafted by 3-D printers. If successful, everyone watching the feed on Earth should be able to experience a panoramic view of space – something only the latest sci-fi video games offer.

Those lucky enough to have the newest Virtual Reality headsets will be completely transported onto the space station deck, immersing themselves in breathtaking space vistas, just like real astronauts.

As the Virtual Reality technology becomes more common and available on mid-range hardware, many creatives – professional and private alike – will have a chance to make something memorable and unique, on par with the large video production houses such as Google.

Sure, right at this moment, the average user may not have access to in-house video editing services. But this may change soon, as more video production tools become available online. And if the appeal of virtual realms holds true, smaller video production companies along new startups, will be driven by savvy individuals to create sharable, quality content in the realms of Virtual Reality aka VR.

Author: Tomasz Juszkiewicz