Digital Video Production

Digital Creativity Capsule: What creativity has become in today’s digital video marketing

By Video Production

Today as I scrolled through my Instagram feed, I consciously thought about the backend of whats making me hit like, pause scrolling or tempting me to research more about a product. 

Users are moving fluidly across their devices as they assess what requires their attention and what does not. Theyre rapidly absorbing a variety of information which they feel is fun, engaging or useful for them or their loved ones. One big mastermind that is acting as a catalyst here is creativity

This capsule of creativity basically holds three essential types of vitamin C.

  • Calling out to the customer
  • Connecting to the customer
  • Communicating the call-to-action which is intended towards purchase. 

Creativity is playing a bigger, more significant role now in generating engagement that can further lead to real conversions. At Twisted Frame, we sketched out a three-act structure to assess what has become of this creativity capsule in this new constantly-unfolding era. 

ACT 1: Creativity that can make the user dwell more 

Marketeers need to be reminded that beyond the targeting parameters followed (age, gender, location, ethnicity), there is a person with human emotions. Today, creativity needs to ensure that the user dwells more on the digital video. 

How? The story in the digital video has to connect on a daily-level and not on a superficial-level. The story has to address the users daily problems and offer solutions. These can be solutions wherein one has to directly use the product. Or, solutions that can inspire or bring hope for the user. 

If your user has been facing the problem of having to scrub doorknobs with great force, can your sanitisation spray make the scrubbing effortless? The storyline communicates that you care for your consumer and understand his pain-points. 

If your user hasnt met his loved ones since a very long time and is feeling low about it, a motivational video story can give him the hope needed to pull through the wait. Sometimes in life, all good things require a longer wait. The brand can offer positivity for the interim by making an energetic and vibrant video of how friends are catching up up through online modes. Right from clinking glasses to doing laundry together. 

If your brand requires people to physically experience features of a product, AI video production help you achieve that and deliver the experience to your user in the comfort of their home. 

Stories of value can play a vital role to ensure that the user dwells more on the video, which leads to higher engagement and higher chances of purchase. 

ACT 2: Creativity that understands the users changing behaviour during a pandemic

Assess yourself. You will notice that a lot of your plans, routines, thoughts have revised since the start of this year. Creativity is about adapting to the ever-changing consumer behaviour. 

Marketeers needs to assess cardinal points before hiring agencies, studios and writers to work on video scripts.

  • Changing idea of entertainment: The consumer has new ways to experience entertainment. It all takes place in the comfort (or lack of it in some cases) of his home. Assess this before writing your scripts set-ups. 
  • Changing routines of consumer: The consumer might have his work space set up at home now. He/she needs to manage work, home chores, kids and families: all from the same physical space. This could have changed certain daily routines. Assess these factors before writing your scripts characters. 
  • Changing patterns: As much as possible, users are trying to purchase through the screen.  Close to 50% of online users search for product videos before they make a purchase. Assess patterns of your audience before finalising what type of video can work: explainer video, motion graphics video, green screen shot video or an interactive video. 

ACT 3: Creativity suited for the platform

It can irk somebody if your irrelevant video plays on Spotify right when theyve entered the balcony to take a breather.

Get the context right. The person is finally in the process of immersing himself in the music of his choice. If anything is interrupting him- then it better be in synch to what his mind is looking for. A video in the genre of entertainment (say, a new show trailer from Netflix) may work receptively. However, an instructional video can just backfire. 

Similarly, see what type of video ad can work while a person is swiping downwards on TikTok and enjoying diverse moves. 48% of consumers said they’ve made a purchase due to a brand’s video on Instagram. If its a learning platform, is the text too much to read? 72% of people prefer video over text when learning about a product or service.

Craft your creativity in tandem to the platform in order to deliver a more relevant and memorable experience for the user. 

At Twisted frame, weve constantly been implementing and adapting to the new voice of video which can foster long-term brand awareness and advocacy. 

Lets have a chat as to how your business can leverage from the video psychographics through our Toronto video production and motion graphic services. Reach out for a free chat at (416) 619-1116.

Father of Storytelling in COVID – Corporate Animation

By Corporate Animation

Top Father’s Day Corporate Animation Stories

My Superman. My Moustache Man. My First Wise Man. My Old man. There are a myriad of ways in which kids see their fathers. All link to the idea of him being protective about his kids, offering the best advice and having the kid’s back – come what may. Come storm or rain – daddy will fix it. The trust ensued in daddy is more than in a fire brigade, cop, weather man or nature. 

It’s for this reason when we come across a person who holds these almost unbeatable and undefeatable qualities, we address him as ‘father’. It can be father of a nation, father of a kid or father of a way to comminute a story.

And come to realise, there’s been an almost fatherly-like effective and protective tool in COVID times – that can work remotely to tell brand stories – corporate animation. Brands need storytelling more than ever to connect with their audiences. To be able to reach out, help, and offer services of value; the customer and brand need to connect on deeper levels than mere face-recall marketing. 

Corporate animation holds undeniable power, almost like that of a father, in the era of social distancing. 

Let’s see how corporate animation has been used to tell some of the most impactful Father’s Day stories by brands. 

A story that can nurture.

Fathers’ hold nurturing qualities for their kids. They almost seem to sketch out a blueprint for the child to be able to meet his needs right from nursery to college. Brands have been using this visionary quality to say their story.

For instance, last year Google used simple, no flair motion graphics animation to tell a nurturing story. They launched a doodle with three frames showing a father duck playing with his six ducklings. It was simple and cute, and yet so striking. A simple emotion with neat graphics – capitalised at the right time – did the trick.

A story to battle challenges. 

If you remember Gru from the animated movie Despicable Me, he definitely had a lot of challenges taking care of the three girls. However, the bond developed between them went beyond his criminal mastermind tendencies. 

Although this movie touches the epitome of animation, a lot of brands have been using this hard-hitting and touching storyline with simpler graphics. 

For instance, if you’re a brand of frozen foods, you can focus on how the father is out there to battle the challenges. Be it helping a kid overcome his stage fright, or helping him develop a taste for peas prepared with love. 

Give birth to those fictitious characters.

Disney has given birth to some charmingly kind fathers – be it Marlin in Finding Nemo or Simba. They have stayed eternal and evergreen. For instance, Vodafone holds certain fatherly zoozoos too which are brought to the field time and again on Father’s Day.

Explore if your brand can give birth to such a heart-warming mascot using illustration and 2D animation. The ROI to the time, monetary investment, effort has absolutely been worth it. 

As a brand, how to go about my topical animated video?

Successful brands are the ones who do contribute to society at a time like this. This can be the best time for brands to move towards establishing a culture of love and bonding leveraging on topical events. If done the right way, everyone feels good- literally. Make sure your marketing strategy is doing its bit_ be it a tiny step_ in moving towards overcoming challenges for people. 

– Storylines matter more than ever. Speak of how dads are sharing the lockdown load. With kids, parents or maybe even grandparents locked down under one roof – dads are doing immense to reduce burdens. Show as to your brand is a catalyst. Is your health insurance helping the dad to secure his family? Or, is your washing powder helping the dad to quickly do the family’s laundry? 

Create assets that can be used eternally. Such as, protagonist characters and artwork. These can be used across stories. The idea to repeat assets is not only to save costs, but also to reinforce branding and related emotions into audiences. 

– Pick mediums wisely. Ofcourse, social media is a no brainer. However, B2B portals also hold great potential on a day like Father’s Day. 70% of B2B customers watch videos on their path to purchase.

At Twisted Frame, we’ve constantly been helping brands tell their story using the new voice of animated video. Do you want to understand how to leverage a topical event to connect with your audiences in this new era? Let’s have a chat as to how your business can leverage from the corporate animation through our Toronto corporate animation services. Reach out for a free chat at (416) 619-1116.

Video Production

New Era of Corporate Video Production & Digital marketing

By Video Production

Begin by throwing out those marketing mantras!

Buckle Up. Its time to throw out a lot of marketing rule books and sales books in the wake of COVID-19. With businesses being hit, fears enveloping, withdrawals and cancellations soaring in the past few months; digital marketing mantras need to be reshaped by agencies, as quick as the escalating online traffic. As the black swan of 2020 wipes out what has worked well, marketing strategies need to be illustrated and allocated more onto online marketing.

With media, TV, mobile screen usage and consumption shooting up to the stars, lets guage as to how agencies can pivot their marketing strategies for their brands. 

Showroom to social media

Social media is the new landscape to set up your brands showroom. Open up the gates for customers to enter this new digital showroom to purchase their electronics, automotive, gadgets. 

Mercedes Benz has already run a campaign leveraging WeChat app that allows customers to see a 360-degree interior view of the GLB SUV. 

What if consumers could take a world-class virtual experience, tour of a bike right from choosing its s colours (and seeing their colour option on an e-modelled car on screen), to test driving it on multiple terrains. VR and walkthrough videos are making this possible. 3D modelled videos not only depict the products look, but also help customers experience the product. This can be strategized for mixers, refrigerators, mattresses and beyond as its potential is limitless. 

Leveraging Gamification 

There is a huge segment of youth that is scrolling onto their smartphone, even in the loo; out of interest for content, boredom or simply by being hooked since past 60 days. 

People are already spending on housie tickets, in-app purchases. Study the online gaming market and evaluate if your brand can use this medium to promote its offerings via ads. For instance, a paint company on Ludo can scoop out opportunity. Ask users to paint their square by choosing a desired paint, just as they choose their piece colour now. 

Clubbing In the Cloud 

If your brand held night-life as one of its biggest marketing playgrounds, you need to brave up with an online rave. Go on and conduct the next big 3 am party on an Instagram or Facebook livestream.

Absolut Vodka tied up with local DJs and launched a livestream through a video sharing app.

Master that visual sale via video 

Sales and marketing teams cannot be on the field to make that sales pitch. However, your prospective client will still need to see, hear and feel your product offering. A video provides for this connective dynamism. Video production offers this human quality: see, hear and feel the emotive in the narrative. 

Production crews operate via video conferencing. A director directs it, editors edit on edit suites, animators create new footage on their machines: and all of it is done in respective homes.  

Fitness brands are posting home workout videos, municipal corporations are making drone-based videos, personal hygiene brands are putting our innovative choreographed videos to instil habits of handwashing via signature dance moves. Motion graphic and animation videos for corporations to depict their manufacturing facilities. YouTube how-to videos are offering the unique value of self-reliance by helping people understand how to make food/assemble furnishings/carpentry and beyond. 

Weave into Webinars

Trade fairs and seminars might not be an option in the foreseeable future. The amounts allocated on this can instead be translated onto webinars and e-marketing these e-events. Market these webinars via sending out emailers, e-brochures, presentations. Use PR to circulate this onto e-new portals as physical paper newspapers stand at bay. 

Campaigns that bring value in uncertainty, instead of wow factor

Successful brands are the ones who do contribute to society at a time like this. Make sure your marketing strategy is doing its bit_ be it a tiny step_ in moving towards overcoming hassles for people. If you can adapt now to your consumers’ needs, requirements and uncertainties: say boredom treated with gaming, inability to go out to buy essentials treated with e-commerce delivery. Your value-based routes will form a loyalty within consumers. The future is giving once normalcy, they will spend again on your brand. 

At Twisted frame, weve constantly been implementing and adapting to the new voice of video. Wed love to hear from you if you’ve introduced any new marketing changes in the wake of COVID-19. 

Lets have a chat as to how your business can communicate with your target audience through our Toronto video production and motion graphic services. Reach out for a free chat at [(416) 619-1116].

Digital Video Production

How to make that Big Bang Business Comeback In COVID Times

By Video Production

Have you got your Digital Video Marketing Wand?

Observe for a moment. Observe whats happening around you. The consumer is glued to his phone watching video content. The salesman is trying to make his pitch via digital mediums. Healthcare is investing in tele-routes. As we observe a once-in-a-lifetime change, its a crucial time to digitally sow the growth seeds for your business. Video analytics are witnessing an increased adoption in business already. Estimates indicate that video will account for over 82 percent of all internet traffic by 2021.

Lets look into how one can leverage the digital platform and digital video to make a comeback with their business. 

Touch base with your reshaped consumer

No one could imagine that barely three-months could change a humans mindset drastically. Well, thats how the script of life panned out. Lets re-assess your consumer. His demands and priority charts have reshaped. His finances are geared towards essentials, health and wellbeing of family. He shops via online means. He prefers his entertainment at the comfort of his home. If you can successfully address the new consumer, youve hit the bulls eye. 

How to sell?, asks the seller

Begin by undoing most earlier ways to sell. 

You need to assess as to how can you reach your consumer remotely. Digital marketing allows you to reach the investor or vendor. It can be via the web, online message or email. But more importantly, you need to be as capable as you were during your face-to-face pitches.

Digital videos bring in human touch qualities – of sight, sound and feeling the emotion and communication. Remote designing capability and project e-mapping are being stressed upon. Sample orders for merchandise is being designed via 3D technology be it clothes or boxes. Real estate listings with a video have been receiving 403% more inquiries.

Explainer videos, motion graphic videos, seamlessly edited videos from early footage or stock footage are being strategized to explain the USP of products to investors. 

Get into the digital savvy seller club 

Now, the seller who is investing in digital technology holds an upper hand to serve his reshaped essentials and entertainment needs. Through digital scaling, the business can help him make his purchase from the comfort of his home. Marketing strategies are heavy using AI, interactive video production and digital video led tools. 

Banking technology is geared towards Natural Language Processing (NLP), serving customers via chatboxes and offering value-based investments. Early education is using Animation-led gamification and video content to promote its curriculum and help children learn. Fitness, yoga, dance and cooking studios are launching YouTube video channels to continue their classes. Automobile firms are launching digital showrooms. Mercedes Benz is allowing customers to see an AI led 360-degree interior view of the GLB SUV. Healthcare institutions are putting out digital video explainers, motion graphic videos to guide customers through tele-consultations. 

Identify already booming digital platforms to advertise

Studies indicate that two in three advertisers will shift money away from their TV budget to fund their digital video advertising. This further can attract improved ROI and higher profit margins. 

With online traffic on a steady surge, an increased observance of playing video games and e-sports has been recorded. Relatable brands such as protein beverages, clothing merchandise, grocery units, sports gear brands are running short, consumable ads on these gaming portals to not take away the gaming experience from the gamer. These video ads can simply be incorporating stylised text, or a montage of stock videos with peppy music.

Is digital daunting? Don’t be afraid to fail. 

It can seem quite a lot to learn in a short period of time. But we need to accept that the route to initiate, grow and expand business with all safety is the digital route. The beauty of digital is that the reach is limitless. Your average user is pending 88% of his time in the digital world you simply need to make an entry. Any new concept involves time, effort, undying spirit and patience to build and reap results. Lets not forget – the courage to take failure. Simply hit relaunch. This pandemic has taught us that life is all about re-shaping and not giving up, no matter what. 

At Twisted frame, weve constantly been implementing and adapting to the new voice of digital video. Wed love to hear from you if you’ve introduced any new digitally-inclined business revisions in the wake of COVID-19. 

Lets have a chat as to how your business can communicate with your target audience through our Toronto digital video production and motion graphic services. Reach out for a free chat at [(416) 619-1116].

Top #5 digital video marketing strategies in COVID times

By Healthcare Marketing Video, Video Production

Strategy 1: Undo the earlier video marketing rulebook

No brownies for realising that marketing onto digital mediums is not only a viable route but a bullish one in this new era. Feels good to hear about anything being bullish nowadays! As online traffic has escalated, digital advertising through video is proving to be quick, effective and attention-gripping. Studies have indicated that two in three advertisers will shift money away from their TV budget to fund their digital video advertising. 

Being more than a decade in the business of interactive video production, 2D/3D animation and motion graphics in Toronto, we will like to share the five most effective digital video marketing strategies in COVID times. The first strategy being: undo the video marketing rulebook from 2019. 

Strategy #2: Focus on the story primarily. Not on the sale. 

Did you just lose it as you read this sub-heading? You must be wondering that ‘anyways business is quite down, and all of us are frantically trying to make that sale. Well, probably this is why you are ‘frantically trying

Consumers are hesitant to depart from their hard-earned savings during a pandemic. They rather reserve it towards essentials and anything that can bring them value and secure their present day or future. It can be a jar of candy that can reverse their low mood from feeling claustrophobic on some nights; or a personal life insurance to stand as security for their loved ones. 

Consumers need to see the value. If you want your video to be watched and acted upon, craft a story which can show the value to your consumer. How is your product addressing their needs now – needs of safety, health, protecting loved ones, feeling good about themselves, pulling through lockdowns, etc. In one of our videos Ask the Doctor, we depict as to how the future of healthcare is all about bridging accessibility gaps. VR technology opens doors for global access to medical consultation. This need not only apply to healthcare or essentials. If your brand is a chocolate brand, it’s no more about the hazelnuts within. Can it uplift anyone’s mood by a notch on day when you feel like meeting your best friend in a nearby district but cannot? 

Strategy #3: Say real stories. Take down those advertising filters and gimmicks. 

When we made a video for Trissa, we captured stories of real, powerful women with weight struggles. Just by sharing their stories with the world, they found the confidence to believe in themselves once again. In addition, all the other people behind their screen facing the similar struggle formed an instant connect with these ladies. 

Study the daily struggles being faced by your target audience and talk about them in your videos. It can be managing mental health. Or, how are parents managing a work-from-home etiquette while managing kids. Or, something as miniscule as how to manage your day with all the sanitisation activities – cleaning doorknobs, keys, phones, etc. 

Assess as to how your brand can address any of these struggles and more. Tell your audiences as to what your company can offer to them and how can it help with their struggles. The best video ‘connects’ with the viewer who is stuck in a pandemic.

Strategy #4: Video-viewing in cramped apartments. Effective videos without sound.

No, we’re not basing this strategy on the research findings that as much as 85% of video views on Facebook happen with the sound off. We told you- got to undo the earlier video marketing strategy/ rulebook. 

A great portion of the world has to live day in-and-out within a few tiles along with parents, kids, spouses or grandparents around. A lot of people are stuck in someone else’s home and cannot travel back to their home. Sound and noises can disturb the already interrupted private spaces of family members. If your consumer can watch a video, without the need of sound then you’ve definitely boosted the content’s effectiveness. They are not skipping the video due to genuine homely matters. 

Go ‘TECH’ with your video.

Text-play. Text is as important as the cast/characters in the story.

Enticing visuals. 

Call-To-Action. Ask people to subscribe/share/check out other earlier content. 

Headings. Keep the captions clear to read, impactful and vibrant.

Use ‘TECH’ to convey your story clearly and in an appealing manner. In case the consumer turns the sound on, the video can treat them to a relevant music track or stellar jingle. Bonus points earned or the ears. 

Strategy #5: Teach skills to ‘restart’ in your video. 

Job losses, businesses closing down and layoffs have been escalating everyday. Be it with turning more self-reliant and efficient with home chores, or addressing career options; everyone is in the need of new skills or aiming to enhance earlier skillsets to extract maximum potential. 

Evaluate if your video story can equip consumers with skills. If you are a kid’s toothpaste brand, can you teach kids the skill to maintain basic hygiene through a fictional animated video with quirky characters? If you are brand that sells bakery items, can you teach the skill to cook nutritious food through a recipe video? If you are a car-repair company, can you teach DIY skills for automobile maintenance though an instructional video?

At Twisted frame, weve constantly been implementing and adapting to the new voice of digital video marketing. Lets have a chat as to how your business can relevantly communicate with your target audience through our Toronto video production and motion graphic services for the new era. Reach out for a free chat at [phone number].

Top 3 reasons why video is the marketer’s voice today

By Uncategorized

Mankind has gone through a flush of emotions and behaviours. How different has the consumer behaviour turned in barely last three months due to the pandemic?

To answer this, just introspect yourself. Behaviours, habits, routines and plans would have revised for you as well. You might be opting more of online means to make your purchases than physically stepping out, you might be doing more of home chores, you might have found a sweet spot in your home to workout or read, you might be eating at home more than ordering from restaurants, you might be washing your hands often. And a lot more! 

And what connection does any of this have with marketer’s needing video to communicate their brand objectives and messages. Let’s have a look.

#1. You don’t need to sell products to customers anymore!

Let’s again introspect. Say, you’d like to cook brown rice next week. You open the online shopping browser in order to order it. A ton of brands selling brown rice appear. 

Two important processes have already occurred here:

  1. A lot many products and services are available online.
  2. There are an ample of choices to pick from. 

Marketers need not ‘sell’ to their consumers anymore. It’s about how to get the consumer to pick your product out of the kaleidoscopic ocean of choices. For this to happen, consumers need to ‘understand’ your product in an engaging, receptive or entertaining manner. 

A video helps provide for the three thematic objectives required to help consumers understand a product. 74% people said that if they could see the product in action through an explainer video, they will purchase it. (Wyzowl) Based on your brand, you can choose what can serve best: it can be an entertaining live shot video, or an animated video showing the product in action. 

  • Let’s review numbers

97% marketers state that videos can helps customers understand products and services better (hubspot). 

#2. Lucrative consumer hotspots to place a video.

The ‘place’ to place a video is quite lucrative compared to banners/ textually heaped ads. 

Essentially, consumers whose purchasing decision can be influenced via video can be found at a particular place in the web. Landing pages, music apps, within famous gaming portals and shows, etc. All these are ‘hotspots’. People can get tired of reading but an engaging, receptive or entertaining video can influence. Infact, maybe even help de-stress. 

Also, videos keep the consumers on a particular website for longer. This can lead to higher engagement and conversions. 

  • Let’s review numbers 

90% consumers claim that a video can help them with their purchasing decisions. (Social Media Today)

#3. SEO’s fondness with videos. 

An impactful video can make or break campaign. That’s true.

But, it’s important to understand about the back-end dynamics. Using a video for the brand’s various content (say on the website/ link in text message/ social media) can help boost SEO. SEO sees it as high-quality content. Keep in mind that the videos are optimised themselves to begin with. The video’s storyline and video production does matter. But don’t leave out of a strong meta data description, catchy titles and adding in all the possibly used keywords.

  • Let’s review numbers 

By 2021, 80% of online traffic will have video. (Cisco)

By adopting storytelling, right video type for your brand’s objectives (explainer, live action, motion graphics, live shot, 2D/3D animation, livestream, etc) and the right media mediums to place a video, you can connect to your consumers and wilfully hold their attention as they’re genuinely interested. At Twisted frame, we’ve constantly been producing videos to get out versatile messages of multiple brands to their ‘newly shaped’ consumers in the COVID era. 

Do you want to educate, reinforce or entertain your ‘audiences with revised consumer patterns’? Let’s have a chat as to how your business can leverage from the different video types through our Toronto video production and motion graphic services. Reach out for a free chat at (416) 619-1116.

Corporate Video Production Stories: Breaking The Norm

By Video Production

Top stories this week setting the script for the next decade

Toronto has been welcoming light rain showers. Personally, my idea of sipping tea almost always enhances during rains. However, this time as we sipped some mint tea at Twisted Frame Toronto, we were struck by the next big question: corporate video communications for the upcoming decade. It wasnt the strong mint! It was all these value based video stories and the strategy behind each a decade long video-centric strategy. 

Video communication has definitely passed the test of keeping connectivity ongoing even in a time of crisis. But, it has also made a lot of businesses realise that if leveraged correctly, it can hold immense opportunity in the coming decade. A huge percentage of their staff can operate from home   saving office space leases, direct correlation of cutting down travel time and increased productivity, cutting environmental pollution amongst many other insights. 

With the rapid shift of riding the digital bull, businesses are not only responding to COVID-19 but gearing up for the next decade of business.  Video solutions are being leveraged today, more than ever before.  

Here are soaring corporate video production stories from the last week each highlighting the next decade-long video-focussed strategy. 

Wheres my video shopping bag?

Video is styling up to become the shoppers eye. Poshmark, where people can buy/sell clothing (new or used), is clearly enticing consumers shopping carts and optimising resellers. Theyve introduced a new video shopping tool titled Posh stories

Users post vertical videos to their profile in a slideshow which holds a shelf life of 48 hours. One can add in cool add-ons like custom text, resale listing links, tags and more. 

Clothing firms as well as costume stylists are also hiring professional video editing services to create as stylistic a video to grab eyeballs. Fun motion graphics are being inserted in. 

The future of shopping for clothing is being reshaped by giving sellers the opportunity to share more dynamic listings with their followers. And in an environment where heading to shopping malls, crowded market isnt feasible; shoppers are already getting a better idea of how any clothing/accessory piece can fit or look on them. 

Video centric car showrooms 

Automobile companies have already begun to leverage video production services in the core segment of interactive VR and walkthrough videos. 

Mercedes Benz, with its recent campaign wherein people can see a 360-degree interior view of the GLB SUV, has marked the vision for the automobile industry. 

This campaign may just make viewers view the car, but not necessarily purchase this beauty right away in the next few months. But what about after that? Once economic activity and payment rolls picks up; virtual showrooms can be the next big mode to purchase cars and bikes. 

Videos Within Virtual Clinics

The healthcare industry has welcomed video to reach out to patients as well as staff. By now, we all must have received notifications from several medical and healthcare clinics which have begun online video consultations from doctors. Patients are being treated via video links. 

Video visits are definitely new and challenging. Do you remember how doctors would sometimes draw and show us certain medical issues? Over a screen, this can be a little challenging and the experience isnt the same.  However, pre-made video content is in fact turning out be more informative and educative. Content such as in-depth medical video explainers on causes, symptoms and treatment modules. Within video conferences with patients, doctors are using a lot of medical educational and animation video content via share-screen

Training videos are nurturing new skills within the healthcare staff network. Healthcare training videos are helping paddle back-end data, patient histories and teach how to operate in an entirely new e-communication workflow management model.

Virtual classrooms 

The education industry has taken up the new assignment of setting up virtual classrooms. Web-based tests, online tutoring, pre-recorded video classes for the kids who happen to miss the session; educators have begun trying out video classes. 

Educators are trying to keep attention intact over screens by making fun, music-based video content to explain lessons. Kids seem to be liking the new and colourful ways of learning. As a result, an overall increase in video minutes has been observed within these virtual classrooms.

Video delivered at an Off Shelf Life

Video content definitely comes with a big return on investment: its always on the shelf. The pandemic has set the stage for revamped operations – not just for the upcoming months but the upcoming decade.

Production houses and agencies have reshaped video production modalities right from shooting remotely, cutting best edits from existing footages of past many years, using motion graphics and animation to create new footage, directors directing their talent via video conferencing to cameras housing remote capabilities. 

The reshaped video strategies must focus on:

Not using the same performance strategy to monitor your new video ad as you did in December 2019. 

– Monitor the new branded searches from audiences. 

– Remarket earlier video footage with new edit styles.

– And above all, let the video ad tell how youre there to help. 

The next big question is how to support all this soaring video communication?  The ability for portals to embed, program and support video functions. Well chalk out insights and share some of our ideas over our next cup of mint tea. 

Meanwhile, wed love to hear how youve been incorporating video communications for your business and target audience. Reach out for a free chat at [(416) 619-1116/info@twistedframe.ca], and lets explore as to how you can communicate with your target audience through our Toronto video production and motion graphic services.

video production Toronto

3 lessons learnt the hard way in digital video marketing – COVID Times Centric

By Video Production

It certainly is a new dawn. Digital agencies are not only developing upon their existing strategies to turn more effective, but are also keeping the learning ongoing – at a pace like never before. It can seem appalling to even participate in this new world order with day-to-day changing scenarios, quickly changing technologies and shifting modalities to pull through the pandemic. However, its more about holding a willing attitude to learn daily. 

Some of the important lessons are learnt from trial and error. And for this very reason, we thought of saving up some time of our friends in Toronto and share gathered insights with regard to digital video marketing. 

 

  • “Focus on the message in your video, rather than the platform it will be published on.”

 

Over 500 million hours and counting of video are watched on YouTube every day. And yet, 64% of marketers see video as the most difficult content to create. Now heres a small chat to have with-your-thoughts. Introspect and review on the below lines.

You must have already spent years making campaigns and deciding which one platform to promote more than the other. Do we go 16:9 or 1:1? Do we allocate more for Instagram or Facebook sponsored posts? 

Think deeply. The overall learning has taken place on the engagement strategies front again and again. You must have masterd the platform-play by now. Kudos! 

But, think deeply again. Laser-focussing on platform is not even the strategy. Thats more of the medium. Your content and ultimate message to communicate is the real deal of the strategy. The message ranks higher than medium.

What should your message be in trying times? 

  • Can your video story communicate as to how you can address their essential needs at such a time? 

And no, you dont have to be an essential brand for that. Your décor items can help better the home-design, and contribute to the new work-from home atmosphere. Your lollipops can uplift low moods arising from being restricted to head to the parks. 

  • Show that you care about your consumers problems. Try to solve their problems. 

For instance, if your brand is a dish-washing liquid. Your brand understands the difficulties involved in multitasking amongst home-chores, work duties, kids and families. Your dishwashing liquid understands this very multitasking pain point. As a result, the technology used within helps remove stains faster. This can help one getting done with the dishes quicker and leave sometime for oneself to relax. Identify what features of your brand truly care for your customer. 

As far as laser-focussing your major efforts are concerned, glitz and glam are bygones. Your message matters majorly. 

 

  • “You don’t know what exactly will convince your audience to make a purchase.”

 

83% of marketers think video is becoming more and more important.

But get this ingrained you cannot predict what can convince your audience to make the purchase. You never could, and never can unless you decide to put someone on gunpoint. The billions of changing, evolving and existing thoughts within each individual can only influence him/her to buy the product.

Now, that youve understood this. You will not be afraid to focus more on the digital video making process more than the marketing aim. The aim is always to sell. Done.

Be fearless to focus more on the digital video making process. Here are a few questions which you can ask yourself. 

  • Is interactive video production required to connect remotely? 
  • Will a portion of the audiences watch this video on mute? If yes, explore working with animators and graphic artist in order to use motion graphics/ text play to highlight your Call-To-Action.
  • Do we need to choreograph a catchy step to communicate the message of washing hands for 20 seconds? Loop in experienced music composer to compose the track and lyrical message. 

 

  • Discover the ‘power of design’

 

A successful campaign puts its audience before its own brand. So, hacks arent striking human chords. Hiring good design is crucial. 

Akin to how a billboard or pamphlet with good design can easily convey the message and connect to its audience, the same logic works for video as well. The sincerity of the script needs to remain intact. It cannot be overdone to come across as gaudy or tacky. The end communication/ CTA needs to be easy to navigate and click. Ditching half-baked pitches and scripts is necessary to connect with your audiences. Production studios and talent who know their craft will not only make your video, but also retain audiences.

As an ever-evolving digital marketeer in the COVID-era, youll definitely strike a chord with your newly transformed consumer with new needs and roles. 

Lets highlight a few key points before the wrap-up: 

  • Think of your audience first.
  • Ensure your digital video story holds value for your audience.
  • Sell how you can help to solve their worries, instead of simply selling your brand upfront. 
  • Invest time, creativity and the right talent pool to create any digital video. 

At Twisted frame, weve constantly been implementing and adapting to the new voice of video. Lets have a chat as to how your business can communicate with your target audience through our Toronto video production and motion graphic services. 

healthcare video

Top #3 healthcare video production options in the COVID era

By Healthcare Marketing Video

Globally, one sector that undoubtedly needs great attention is healthcare. The policy makers have already enlisted roadmaps – right from policies and investment geared to ensure healthcare coverage to marginalised sections, health-related sustainable development goals by WHO, increasing occupancy within hospitals, to heightened technology and training facilities for healthcare professionals.

One of the backbones that requires equal attention is digital healthcare. With consumers flocking to seek online consultations, medical departments communicating via online means, pharmacy orders being taken via apps, chiropractors putting out videos on healthy seating patterns within homes; video is one of the backbones to support objectives of the healthcare industry in the coming quarter.

And while most will wonder as to how does corporate video production occur with social distancing guidelines? 

Lets have a look at the top #3 healthcare corporate video production options (all being safe and sound) in the COVID era. 

  • Creative Virtual Production for Pharma Companies/ Clinics

Augmenting a storyline is seamlessly possible by putting together a series of technique so that our physical world can meet the digital world. 

What we exactly do is that we create virtual sets. Using pre-rooted VFX techniques of pre-visualisation, LED walls, lighting, real time compositing; we film things that are almost impractical to film nowadays. 

Say, you need to make a video to showcase your upcoming medical lab/ test facility in Ottawa. Or, youre a pharmaceutical company and want to make a medical video with a storyline about how a vitamin can help boost immunity. And our animator and VFX team is based in Toronto. Its absolutely doable. We will obtain clean plates (essentially clean photos). Now, these will be composited to create stories. We can showcase people walking inside a clinic to get themselves tested, by obtaining clean plates of the clinic. We can showcase how a girls immunity improves by placing her against a green screen in her home. Later on, embed graphics to showcase how the vitamins work on her body. The mundane can be turned into activity, objects can be inserted in/ edited out all from the animators home. 

  • Motion Graphics & Animations for Biomedical Communications 

Motion graphics and animation can take a myriad of styles and pace. Using visualisation, illustrations, icons, textual topics made to work at the right pace crispness and content value can be delivered. Through motion graphics and video animation, life can be breathed into the video from the safety of homes.

Motion graphics and animation can prove valuable for the below 3 segments

    • Doctors
    • Healthcare staff / pharmacies
  • Citizens

We need to understand that in trying times, doctors have to rush when needed. We need to respect their time. Video is the quickest way to show them recent developments in their field –  be it a nutritionist, surgeon, GP or a dentist. The important point to note is that the video must not sway in a sing-song fashion. Keep it to the point! For instance, a supplier is introducing a new equipment to ease problems of dentists. State the current problem statement in hand. State how the equipment is solving the problem. State required features, terms and costs.

With a digitally-driven capsule being injected into almost each department, the healthcare staff too needs to learn new digital ways in a short period of time – right from managing backend, patient histories, online consultations, tracking treatment plans to acquiring medicines – all via online modalities. 

And for citizens like us, its valid as to why a lot of people are feeling hesitant using self-triaging tools. We are very new to using chatboxes to address mental health, especially in uncertain times. Crisp communication and visually engaging explainer motion graphic video can work wonders to ease hesitations and doubts about the digital medium.

  • Medical Training Videos for Medical Students/ Healthcare Staff

Medical institutes are investing heavily in 360 degree videos and VR to support their students medical education. Literature alone, in the absence of practicals, can fall short to communicate modules. Giving a deeper understanding of human anatomy (say, how tissues repair), how to go about incisions, root canals; this technology is bringing great value until students wait to work on practicals. Studies have shown as to how such medical training videos enhance learning by better grades and higher interest in learning. 

The J and K Virtual Reality Centre at Western University of Health Sciences in California and at the University of Nebraska have already opted for imparting these video-inclined learning modes.

Its good to know that the supply of visually appealing video that is high on crisp communication isnt affected. In fact, its necessary now more than ever before. At Twisted Frame Toronto, weve been executing ample of videos for the healthcare sector. Check them out here

Wed be glad to contribute to any healthcare video or motion graphic video requirements that you may have to implement any of the above objectives. 

Corporate Video Production

Corporate Video Production Spreading Body Positive Stories

By Video Production

Snackable video content establishing self-love in times of COVID

Until not a long time ago, social media had unintentionally gained the reputation of being the ‘hotspot’ that broadcasts absolutely unrealistic body ideals and standards. A negatively-charged hotspot which begins by causing body distress and escalates to mental distress amongst the ones who don’t achieve that ideal. Filling up oneself with feelings of void, self-criticism, fear to face people and slash spirit and self-esteem. 

We all may have experienced this at some point. In fact, while we were filming a positivity-inclined video for Trissa, lot of people shared their weight struggles and in doing so, experienced the self-confidence within themselves. The mental struggles to combat what ‘people think of you’ are disheartening to say the least. A few didn’t even feel like attending social gatherings or getting pictures clicked on birthdays as they couldn’t gather the courage to do so. However, coming before a camera and speaking in itself made a lot of them finally see the amazing person they are! And believe in themselves once again. 

Lockdown Love 

For a long time, there have been attempts to promote body positivity and self-love. Somehow, these attempts are finally bringing visible and noteworthy results during a lockdown. The mental health awareness week is something we need to pledge daily- each week in our lives. 

The period of lockdown has kept a lot of people not just away from grooming salons, but also from setting idealistic, unrealistic standards. We’re noticing how the digital media is in fact finally promoting being absolutely okay with who you are. Messy hair, no makeup and so on; it’s all fine as long as you feel mentally healthy and great about yourself! Self-love is absolutely cardinal everyday, especially during a pandemic. 

Let’s check out the snackable video content that go beyond swanky edit styles. These are videos crafted to empower lifestyles and bring sunshine and positivity for all – Any shape. Any Size. 

  • I don’t care what you think about me! 

The lockdown has literally made people not care about ‘idealistic’ standards _ who cares if you’re the boss and in your pyjamas! No one really. Him? The least of all! Instagram influencers are captivating this mindset to spread body positivity. 

While some are making Instagram videos ‘What strangers say about me’ wherein they are gathering all the hateful comments received across the past years from their feeds. Confronting these comments on video, and turning it around by responding through positive and funny ways. @ChessieKingg did make us smile! 

Some like @supaarwoman are laughing on themselves by making videos lying down ‘Is this a position to shoot a video for an influencer?’ ‘Now, even I don’t care’. 

The communication of these videos is clear. ‘Mah body. Mah rules’. The mental toil caused by society isn’t worth it. 

  • Multiple skills in my superhero kitty 

TikTok has been lately filled with honest traits of personalities, women and men both, sharing the idea that they’re more than their bodily shapes: demanding jobs, managing kids, doing dishes, cooking and the to-do list is endless. It’s okay to wake upto greasy hair, or a pimple – you’re still a superhero! 

A lot of us can relate to how it is to meet job demands, bring up kids, manage families – and realise that we are the exact definition of a ‘superhero’. 

A stream of beautiful images from their day chores and work-from home time; fast paced editing with apt music holds more impact than you think. It’s inspiration served in a video – for everyone who isn’t feeling too great.

  • The honesty to love myself

Mental healthcare always requires a huge element of ‘you’. Empowering oneself to choose themselves. Being kind to yourself, and loving yourself first is cardinal. Only then, can you extend this love to others around you. 

Mental health trainers, holistic wellness coaches and counsellors are putting out video content on their Instagram to empower people at a time when it’s absolutely normal to feel lonely and alone. Choosing ourselves is essential. We can treat ourselves by baking a cake! We need not wait for someone else’s birthday. 

As a brand, what to include in my video to spread self-love?

Successful brands are the ones who do contribute to society at a time like this. Brands can move towards establishing a culture of love and satisfaction. If done the right way, everyone feels good- literally. Make sure your marketing strategy is doing its bit_ be it a tiny step_ in moving towards overcoming challenges for people. 

The reshaped video strategies must focus on:

– ‘Not using the same performance strategy to monitor your new video as you did in December 2019. 

– Monitor whats causing your audiences to feel low today. Is it mental distress? Is it how they feel about themselves? Is it a lot of chores? 

Remarket earlier video footage with new edit styles. 

– And above all, let the video tell how you’re there to help. Say, you’re a pastry brand, you can post a video of how it’s important to treat yourself: cook up a pastry with basic ingredients in your fridge. Now, you make ask ‘Why should I give my audiences the skill to make their own pastry. Who will come to me then?’ If this is your thought process, then you’ve already lost your existing audience as well. The idea is that if you can uplift their moods or help them in any way now, they will remember you and come back to you when normalcy is retained. Don’t you eagerly wait for your mum to cook that exquisite turkey delicacy, even though you’ve tried cooking it couple of times by yourself.

It’s pleasing to see that a lot of brands are moving towards kindness and love. Spreading the idea to practice self-love is a lifestyle, and not just to be retained across a week or pandemic. 

If you too want to explore video options for your brand to spread the love; feel free to reach out to Twisted Frame Toronto for our video production and motion graphic services. Let’s have a free chat

4 ways corporate video production is leveraging telecommunication

By Video Production

You probably wouldnt be reading this blog or that whatsapp message from your partner, if the spirituous power of telecommunication hadnt been established. 

Dont be surprised that there is actually a day in May World Telecommunication Day to raise awareness on the importance of communication in our lives, celebrate its limitless possibilities and bridge digital divides. We all will agree that we couldnt be more blessed to stay connected during a pandemic. 

The power of telecommunication goes beyond bounds now than ever before, and video production is further leveraging telecommunication in phenomenal ways for information to travel across the globe. 

Today, lets check out the top 5 ways in which video production is stimulating the development of technologies. 

  • Leveraging the positive use of Artificial Intelligence & VR

Artificial Intelligence based technologies are rising as a pathbreaking component of applications being used across fields to help people lead better lives by improving healthcare, education, finance, agriculture, transportation and several other segments. Talking about healthcare, in fact in one of our videos Ask the Doctor, we had depicted as to how the future of healthcare is all about bridging accessibility gaps. VR technology opens doors for global access to medical consultation. Anyone, anytime, anywhere: consultation is accessible. 

AI is undoubtedly proving enormous advances and possibilities in an era where physical accessibility is restricted. Thereafter contributing to other ecosystems and bringing in opportunities for computing power, storage capacity, cloud computing and big data. 

  • Rendering Telecommunication to Video Editing 

In current scenarios, the approach to filmmaking has definitely been leaning more on the post production pool. Footage is being created in the post production front through motion graphics and 2D/ 3D animation. 

While manoeuvring with hard disks across studios was absolutely feasible until three months ago; this segment too is resorting to the savviest telecommunication mediums. Transferring files between individual computers has levelled up since a month: high frequency computer networks are making it possible to transfer data between computers without having to use physical media. File sharing via peripheral devices, network topology, tele infrastructure for data security to prevent leaks, boosting internet connections above the echelons, improving storage capacities while addressing cost efficiency are on the development cards for a lot many corporate video production studios in Toronto. 

  • Shooting with Videotelephony

Overcoming mobility issues by being tele-present! As filmmakers and actors are arriving on the floor by hitting join meeting, video conferencing to direct remotely has already been applied now. Brands have leveraged this for their new ad campaigns during the ongoing COVID-period. Ofcourse this lacks a lot of control such as who moves the props? Or the lights?

A revolutionising thought brewing at Twisted Frame explores the technology which invites robotics into video such as moving around the room to guage it, or physically manipulating objects. 

Akin to Telehealth which can include doctors discussing a case over Zoom and going beyond:  a robotic surgery executed through remote means, therapy via digital instruments and application combinations; the same blueprints can be tested into video production environments. 

And not to miss, 

  1. Video communications equipment suppliers

In fact, today morning, I received an email from a camera vendor asking opinions for a certain rig structure which can assist in remote shooting. 

Telecommunication is playing a crucial role in the network of video equipment suppliers probably more than ever before. Edgar Shane of JVC Professional Video showcases how the ConnectedCAM series of camcorders allows for remote production over the Internet (IP). Or, the 1″ CMOS handheld and 2/3″ 3xCMOS shoulder/studio camcorders including the GY-HC500SPC camera; which is equipped with the streaming encoder to send video over the Internet and decoder to receive Return Video and IFB over the very same connection. 

Telecommunications has definitely made life easier and fuller for all of us. And yet, a lot of its power stays untapped. Just a matter of time. Wed love to hear from you if you’ve introduced new ways to leverage telecommunication for your business in the wake of COVID-19. 

At Twisted Frame Toronto, we’ve constantly been implementing and adapting to the new video technology. Feel free to reach out if you’d like to have a chat to understand how your business can tap the new video production technology to communicate with your audiences. 

Vitamin Video: Corporate Video Production shaping up in healthcare

By Healthcare Marketing Video

As I was working out a match-cut edit on footage from past years, my reminder buzzed Time for Vitamin-K. I popped my vitamin and went onto wonder how are videos shaping the healthcare industry

As healthcare clinics invest in softwares to promote telehealth visits and reduce the pressures of people piling up, an immense layout is being chalked out. Healthcare technology and broadband connections are being heightened. Acoustics of rooms are getting soundboarded to negate echoes so that patients can hear their doctor clearly over video conferencing. And, the role of video is taking new shape. By filling in for the absence of human touch, and providing qualities to see, hear and feel; video is modelling into a new vitamin itself.

Vitamin-V, as we call it at Twisted Frame Toronto. Lets delve into the corporate video routes emerging from this vitamin in healthcare utility, marketing and training. 

Health is Personal: Patient Adaptability Videos 

Attempts are being made to decrease the pressure of people piling up in clinic facilities so as to treat the ones who cannot be treated online. This will also help reduce any contagious spread to the frontline staff. So how does video come in? 

Now, with online consultations for conditions that can be treated over the web, health does require a human element.  We need to hear from people who have already received treatment for health conditions others may be looking to address – be it physical or mental health. These arent testimonial videos by clinics to generate business, but adaptability to the new videos to implant new adaptability skills. We all are very new to telehealth checkups. We are all equally anxious and equally open to adapt. 

Videos about real-life people talking about how a certain treatment plan has worked for them. People sharing their honest experiences as to how are their online consultations different/similar to personal visits. This can help people adapt to the newer means when the condition can be treated online. 

VR for medical students

360 degree videos and VR have moved from simply delivering experiential entertainment. Theyre holding something crucial for medical students to impart active learning. A lot of modules cannot be communicated via literature only, and in the absence of practicals. How would one display incisions? How would one explain root canals?

A lot of medical schools are investing in creation, curation and sharing of crucial video content for students to acquaint themselves and not lose out on time due to lockdowns. 

Injecting A New E-Workflow: Healthcare Training Videos

The medical network is truly an infinite galaxy: doctor-nurse, doctor-patient, patient-receptionist, clinic-pharmacy and so on. With a digitally-driven capsule being injected into almost each department, this healthcare network is quick to learn the new skillsets and bridge gaps. Right from managing backend, patient histories, online consultations, tracking treatment plans to acquiring medicines – all via online modalities. 

Healthcare explainer videos are using motion graphics to explain this virtual care capsule launch, depicting step-by-step features of the new soft wares in use. Right from basics of how to log-in to accessing records, measuring samples, reporting histories, tracking treatment plans and placing new medical equipment orders. 

Gaining Mental health with leadership: Videos for the Mind

Its valid as to why a lot of people are feeling hesitant using self-triaging tools. We are very new to using chatboxes to address mental health, especially in uncertain times. Needless to statistically mention, anxiety is the rise. 

It’s crucial for medical leaders across healthcare to connect with the public who can be experiencing depression, or getting anxious by a sneeze. The videos aren’t aimed with a hard-sell motive to accrue services of the said counsellor. It’s more to lend their credibility to treatment plans, conduct clinical e-trails, share symptomology and ultimately help people gain mental stability. 

Its good to know that Vitamin-V isnt short on supply or demand. Wed be glad to contribute to any healthcare video or motion graphic video requirements that you may have to implement any of the above objectives. Reach out for a free chat at [phone number].

PS: Heres Twisted Frames standing ovation from Toronto to all the healthcare workers in this globe. The goal of the healthcare industry stays to serve the health of the society; and they need a standing applause for all their efforts during a pandemic!

Corporate Video Production_ Leveraging video to make a comeback for your business

By Video Production

The bearish business – a drastic climate that has united all

With a flourishing network across industries until last year, the sudden and unprecedented pandemic (COVID-19) has seen a majority of industries cripple. In a short period of time, a tension-infused, drastic shift has emerged with bearish stocks and industries stalling by the day. Debts, layoffs, job losses, order withdrawals, lack of demand for non-essential services are among the many other business problems that were united on globally. This blue climate isnt centric to one country, or any one industry. Its the business of all to mind. Were all aiming to make productive adaptations to set the path right for the upcoming future. 

In this drastically ever-changing climate, lets guage as to how implementing a video in your marketing strategy can drive sales efforts. Investing in a video has become more important than ever before. Its time to use corporate video production to its fullest to scale up, and mark the re-birth of a booming network of opportunities and sales across as many industries as possible. 

Tapping into senses: use of animation and graphics in video production 

Getting back into action requires the same approach like earlier: to be able to see, hear and feel to make any sales. Sales, marketing and business development teams arent able to go to the field to make any sales pitches. 

However, your prospective client will still need to see, hear and feel your product offering. A video provides for this connective dynamism. 

For instance, if youre manufacturing boxes, your video now will not just be your earlier corporate video. It needs to go beyond simply showcasing specifications of the box or the quality, the know-how to manufacture and so on. The video needs to make a visual sale. Using animation and graphics into the corporate video, such as 3D models of the product to present an in-depth of understanding for the buyer. 

How to justify your consumers demand 

Why would people not purchase high-end clothes, automobiles or even electronics? One reason, of course can be to conserve monetary saving reserves. But what about the ones who had already planned to make this purchase until two months ago? Who is addressing this huge market of people waiting to make their purchases? 

And the larger question is: what is making them uncomfortable to purchase online, without having experienced the product? They are valid in their skepticism of the quality of the end-product which they will receive at their doorstep after paying their hard-earned money. Theyre worried as to how will the brand justify their demand?

But what if, sitting in their living rooms, people could be sure of what theyre ordering: just as they do with their groceries.

Businesses can hire VR and 360 degree video production services. VR combined with technology can be optimised to address this market. Consumers could take a world-class virtual experience, tour of the car right from choosing its seat colours (and seeing their colour option on an e-modelled car on screen), to test driving it on multiple terrains. 

Maybe even see that high-end shirt on models of all sizes right before their eyes to aid their purchasing decision. Providing them with written matter to only read measurements and a few shirt images clicked from various angles for the amount quoted; isnt justified anymore. 

Staying cost-effective: video generating unique value 

Times can be trying, and it is understandable that not all businesses will be prepared to right away invest in high-end video technology. How would a small furniture business, foundation repair company or local retailer of musical instruments amongst many other smaller businesses leverage video? 

Get the video to speak unique value. 

Corporate video production takes the voice of social value here. Say, a creative director of the production studio can craft a strategy to accrue user-generated footage. The shooting phase is adapted to the new era of lack of crew gatherings, wherein each talent shoots in their own home being directed over video-conferencing. 

In the case of a local retailer of musical instruments, it can a campaign structured to source musical talents across Toronto. Users do not only bring out emotion of art by showcasing their indoor musical performances, but can share the know-hows of instruments: such as, how different types of guitars in the market can bring unique values to the art of music. This footage is put on the edit suite wherein the video editor edits it, in tandem to the creative direction of the director. 

At Twisted Frame, weve made a pact to stay flexible, and guage as to how your business can get it right with video.

Lets help you answer questions like How to master a visual sale? How to lift business by leveraging video-centric sales and marketing approaches? 

Weve equipped ourselves for the new era of video production. Lets have a chat as to how your business can communicate with your target audience through our Toronto video production and motion graphic services. 

Celebrating the Birth of Corporate Video Production 2.0, Top stories this week

By Video Production

Did you watch an ample of baby shower balloons launch into the web in the last week? No, they werent pink or blue. 

We are talking about the 16:9 balloons announcing the birth of the new era of corporate video production in times of COVID-19. It holds the same gene of impactful storytelling and HD quality, with a new methodology to shoot sans a large crew. 

The past week at Twisted Frame has been about brainstorming, aligning shooting modalities, video conferencing with our directorial talents and coming up with new strategies to streamline the execution. Were glad to announce that were all ready to hit play in this new era of corporate video production. 

Here are the first stories from the world of corporate video production 2.0. 

Drone Captured City Scenes: Lets take it from the top (literally)

During this lockdown, civic bodies of cities right from Minneapolis to Mumbai have hired video production services to capture their empty cities, landmark spots which were once upon a time flocking with crowds. Using high-flying drones to depict the beauty and safety in silence and emptiness has been quite a success, eliminating the need for a crew mass gathering. Drone pilots have shot the most stellar and mollifying scenes in these cities. The footage ranks extremely high on quality, and is achieved with a minimal crew of barely 2. 

These corporate videos aim to communicate to citizens that their city is magnificently beautiful, and citizens need to play their role to preserve it by staying indoors. The videos also reflect on the proactive, efficient and highly-organised law and order of such cities who have successfully managed to keep people indoors by making all possible arrangements. 

Cyber Hygiene Videos: in wake of digital payment methods

Digital payments are being preferred to cash-in-hand, as it helps achieve social distancing, contactless deliveries. However, with companies laying off their staff in the wake of almost non-existent job opportunities; cybercrime has been escalating. Many anti-virus software companies have been releasing content to educate people about good cyber hygiene habits such as downloading reputable malware softwares, not sharing OTPs and pins, securing routers and encryptions_ DIY routes for lay men. 

Personal Hygiene Choreographed: Shake-Those-Hands-And-Hips 

Teaching personal hygiene, especially the 20-second hand wash rule, has gained groovy moves in the last few days. Several soap and hygiene brands are on this dance boat. 

Companies like Dettol have hired video production houses to choreograph a signature dance step, as well as compose catchy music tracks and lyrics explaining how to deep wash hands. Influencers have been brought in to replicate this move on their personal TikTok, IGTV to spread the message of personal hygiene. Audiences are surely loving it, and replicating it; not just via moves but incorporating the behaviour to wash hands extremely well. This has definitely scored in being quite a receptive way to instil the habit of personal hygiene. Disinfectant brands have released videos cleanliness measures. This involves explanatory motion graphics as well as live action. These cast top celebrities in their homes, and are directed over video-conferences. Countries like India have composed musical anthems wherein lyrics convey that the country will emerge victorious. These again cast celebrities in their homes, and are directed over the internet. 

Team spirit with Sport-centric inspirational videos

Globally, sports have always spoken imparted team-spirit, energy and the idea to never give up. These are ideologies which are definitely needed at a time like this when the society is going through strain and distress. The New York Yankees dropped an inspirational video for Big Apples citizens while we wait to return to normalcy and enjoy the games! The video showcases inspirational clips from the past, infusing the ray of hope.

Corporate video production to secure funds 

Social videos talking about challenges have been out in plenty. Instance, the ALL IN CHALLENGE wherein people can bid on incredible gifts, including Giants’ Eli Manning‘s Super Bowl-winning Corvette, batting practice with the Yankees’ Aaron Judge, working out with Saquon Barkley, and batting tips from Alex Rodriguez. Proceeds go towards the cause to fight against coronavirus. 

Videos for the video makers

Video production studios and broadcast-technology communities need to be acquainted with newer techniques and technologies to shoot in times of COVID. In this light, camera rental firms are putting out videos to share which cameras aid remote video production. Edgar Shane of JVC Professional Video showcases ConnectedCAM series of camcorders and how it allows for remote production over the Internet (IP). Or, the 1″ CMOS handheld and 2/3″ 3xCMOS shoulder/studio camcorders including the GY-HC500SPC camera; which is equipped with the streaming encoder to send video over the Internet and decoder to receive Return Video and IFB over the same connection.

The combatting of COVID-19 requires awareness and information-sharing at fast speeds, as few of the many other ways to address it. Video content is posing to be an effective tool to address communication, in quick and efficient ways.

At Twisted Frame, weve equipped ourselves for the new era of video production. Once youre ready to explore as to how you can communicate with your target audience through our Toronto video production and motion graphic services. 

video production in times of Covid-19 Pandemic

Voice of Video: The look & feel of video production in times of Covid-19 Pandemic

By Healthcare Marketing Video

Just last year, didn’t you feel mind-boggled after watching that movie wherein mankind is struck by a pandemic? Not to deny, it is goose-bump evoking and challenging when a movie script plays out in real life.

So, what is the alternate to the video industry?

Nothing absolutely, as it is an essential. Wondering how does it qualify as an essential?

Video production is the ‘information-carrier’ as well as the ‘cure’ for mental distress.

Here’s the upcoming marketing plan for video production.

The savvy and quickest information torch

Globally, each sunrise holds a multitude of new nuances. Government authorities, healthcare companies, food retailers etc. need to communicate crucial information to people just about every day. The use of video animation, motion graphics, video editing is the need of the hour; more than ever before. Right from medical videos to public service announcements to explaining as to how to order groceries in a contactless manner, videos are carrying this torch globally.

Skyrocketing video shooting

Who said shoots have halted? Drone-based shoots are skyrocketing.

City municipalities are using high-flying technology to capture and monitor areas with the help of drones. Drone shoots don’t require a mass crew gathering, and the footage is monitored on a screen; not via the eye-view. FMCG factories are using corporate drone footage to present their production & manufacturing prowess and facilities to let governments know as to how they can contribute with supplies.

The Era of ‘Press Play’

We’ve entered a new scene: an era which is ‘more digital than ever’. Older generations, who until a month ago would carry shopping bags to purchase their grocery supply, or travel miles to purchase that couch; just got (promoted or demoted) with the mischievous millennials; not out of their choice. Sorry ma!

They enrolled into home-schooling wherein the textbooks are shoppable video explainers. Innumerable e-commerce brands are putting out explainer videos to teach this age-group as to how to download the app, how to order, shop, pay and beyond. Education for this age-group is an essential.

Let’s take a tour_360 degree video

How can consumers purchase new products and services without touring them? And how can one take a tour without stepping out of their home-sweet-home?

The 360-degree video and VR technology hails as the mighty winner. Allowing consumers to choose which angle they wish to view simply by physical movement or clicking the mouse _ it has appealed to real estate, automobile as well as healthcare segments. Virtual reality had already been incorporated in industries such as extreme sports and gaming, but now it can prove to stand efficient for healthcare as well. Displaying pharmaceutical equipments, training guidelines for medical staff; all of it can be conducted through such simulated videos.

A new approach to tell stories

The shooting crew modality may have changed, but the impact of a story hasn’t. Mental energies have gone bonkers at this time. People need positive stories to tackle each day. You may have seen on your Instagram feed that a lot of mental health professionals, training coaches, fitness trainers are making video content for people across the globe. You’ll be baffled to know a lot of these are being professionally executed by video production companies. These videos are directed, edited from different spots on the map. The artist being the mental health professional, trainer of fitness coach. Industry experts predict that a soaring 84% of internet traffic is going to be commanded by the kaleidoscopic power of video.

At Twisted Frame, we’ve equipped ourselves for the new era of video production. Once you’re ready to explore as to how you can communicate with your target audience through our Toronto video production and motion graphic services, reach out for a free chat at [phone number] or at our contact page here.

Top 3 reasons why video is the marketer’s voice today

By Uncategorized

Mankind has gone through a flush of emotions and behaviours. How different has the consumer behaviour turned in barely last three months due to the pandemic?

To answer this, just introspect yourself. Behaviours, habits, routines and plans would have revised for you as well. You might be opting more of online means to make your purchases than physically stepping out, you might be doing more of home chores, you might have found a sweet spot in your home to workout or read, you might be eating at home more than ordering from restaurants, you might be washing your hands often. And a lot more! 

And what connection does any of this have with marketer’s needing video to communicate their brand objectives and messages. Let’s have a look.

#1. You don’t need to sell products to customers anymore!

Let’s again introspect. Say, you’d like to cook brown rice next week. You open the online shopping browser in order to order it. A ton of brands selling brown rice appear. 

Two important processes have already occurred here:

  1. A lot many products and services are available online.
  2. There are an ample of choices to pick from. 

Marketers need not ‘sell’ to their consumers anymore. It’s about how to get the consumer to pick your product out of the kaleidoscopic ocean of choices. For this to happen, consumers need to ‘understand’ your product in an engaging, receptive or entertaining manner. 

A video helps provide for the three thematic objectives required to help consumers understand a product. 74% people said that if they could see the product in action through an explainer video, they will purchase it. (Wyzowl) Based on your brand, you can choose what can serve best: it can be an entertaining live shot video, or an animated video showing the product in action. 

  • Let’s review numbers

97% marketers state that videos can helps customers understand products and services better (hubspot). 

#2. Lucrative consumer hotspots to place a video.

The ‘place’ to place a video is quite lucrative compared to banners/ textually heaped ads. 

Essentially, consumers whose purchasing decision can be influenced via video can be found at a particular place in the web. Landing pages, music apps, within famous gaming portals and shows, etc. All these are ‘hotspots’. People can get tired of reading but an engaging, receptive or entertaining video can influence. Infact, maybe even help de-stress. 

Also, videos keep the consumers on a particular website for longer. This can lead to higher engagement and conversions. 

  • Let’s review numbers 

90% consumers claim that a video can help them with their purchasing decisions. (Social Media Today)

#3. SEO’s fondness with videos. 

An impactful video can make or break campaign. That’s true.

But, it’s important to understand about the back-end dynamics. Using a video for the brand’s various content (say on the website/ link in text message/ social media) can help boost SEO. SEO sees it as high-quality content. Keep in mind that the videos are optimised themselves to begin with. The video’s storyline and video production does matter. But don’t leave out of a strong meta data description, catchy titles and adding in all the possibly used keywords.

  • Let’s review numbers 

By 2021, 80% of online traffic will have video. (Cisco)

By adopting storytelling, right video type for your brand’s objectives (explainer, live action, motion graphics, live shot, 2D/3D animation, livestream, etc) and the right media mediums to place a video, you can connect to your consumers and wilfully hold their attention as they’re genuinely interested. At Twisted frame, we’ve constantly been producing videos to get out versatile messages of multiple brands to their ‘newly shaped’ consumers in the COVID era. 

Do you want to educate, reinforce or entertain your ‘audiences with revised consumer patterns’? Let’s have a chat as to how your business can leverage from the different video types through our Toronto video production and motion graphic services. Reach out for a free chat at (416) 619-1116.

Corporate Video Production Stories: Breaking The Norm

By Video Production

Top stories this week setting the script for the next decade

Toronto has been welcoming light rain showers. Personally, my idea of sipping tea almost always enhances during rains. However, this time as we sipped some mint tea at Twisted Frame Toronto, we were struck by the next big question: corporate video communications for the upcoming decade. It wasnt the strong mint! It was all these value based video stories and the strategy behind each a decade long video-centric strategy. 

Video communication has definitely passed the test of keeping connectivity ongoing even in a time of crisis. But, it has also made a lot of businesses realise that if leveraged correctly, it can hold immense opportunity in the coming decade. A huge percentage of their staff can operate from home   saving office space leases, direct correlation of cutting down travel time and increased productivity, cutting environmental pollution amongst many other insights. 

With the rapid shift of riding the digital bull, businesses are not only responding to COVID-19 but gearing up for the next decade of business.  Video solutions are being leveraged today, more than ever before.  

Here are soaring corporate video production stories from the last week each highlighting the next decade-long video-focussed strategy. 

Wheres my video shopping bag?

Video is styling up to become the shoppers eye. Poshmark, where people can buy/sell clothing (new or used), is clearly enticing consumers shopping carts and optimising resellers. Theyve introduced a new video shopping tool titled Posh stories

Users post vertical videos to their profile in a slideshow which holds a shelf life of 48 hours. One can add in cool add-ons like custom text, resale listing links, tags and more. 

Clothing firms as well as costume stylists are also hiring professional video editing services to create as stylistic a video to grab eyeballs. Fun motion graphics are being inserted in. 

The future of shopping for clothing is being reshaped by giving sellers the opportunity to share more dynamic listings with their followers. And in an environment where heading to shopping malls, crowded market isnt feasible; shoppers are already getting a better idea of how any clothing/accessory piece can fit or look on them. 

Video centric car showrooms 

Automobile companies have already begun to leverage video production services in the core segment of interactive VR and walkthrough videos. 

Mercedes Benz, with its recent campaign wherein people can see a 360-degree interior view of the GLB SUV, has marked the vision for the automobile industry. 

This campaign may just make viewers view the car, but not necessarily purchase this beauty right away in the next few months. But what about after that? Once economic activity and payment rolls picks up; virtual showrooms can be the next big mode to purchase cars and bikes. 

Videos Within Virtual Clinics

The healthcare industry has welcomed video to reach out to patients as well as staff. By now, we all must have received notifications from several medical and healthcare clinics which have begun online video consultations from doctors. Patients are being treated via video links. 

Video visits are definitely new and challenging. Do you remember how doctors would sometimes draw and show us certain medical issues? Over a screen, this can be a little challenging and the experience isnt the same.  However, pre-made video content is in fact turning out be more informative and educative. Content such as in-depth medical video explainers on causes, symptoms and treatment modules. Within video conferences with patients, doctors are using a lot of medical educational and animation video content via share-screen

Training videos are nurturing new skills within the healthcare staff network. Healthcare training videos are helping paddle back-end data, patient histories and teach how to operate in an entirely new e-communication workflow management model.

Virtual classrooms 

The education industry has taken up the new assignment of setting up virtual classrooms. Web-based tests, online tutoring, pre-recorded video classes for the kids who happen to miss the session; educators have begun trying out video classes. 

Educators are trying to keep attention intact over screens by making fun, music-based video content to explain lessons. Kids seem to be liking the new and colourful ways of learning. As a result, an overall increase in video minutes has been observed within these virtual classrooms.

Video delivered at an Off Shelf Life

Video content definitely comes with a big return on investment: its always on the shelf. The pandemic has set the stage for revamped operations – not just for the upcoming months but the upcoming decade.

Production houses and agencies have reshaped video production modalities right from shooting remotely, cutting best edits from existing footages of past many years, using motion graphics and animation to create new footage, directors directing their talent via video conferencing to cameras housing remote capabilities. 

The reshaped video strategies must focus on:

Not using the same performance strategy to monitor your new video ad as you did in December 2019. 

– Monitor the new branded searches from audiences. 

– Remarket earlier video footage with new edit styles.

– And above all, let the video ad tell how youre there to help. 

The next big question is how to support all this soaring video communication?  The ability for portals to embed, program and support video functions. Well chalk out insights and share some of our ideas over our next cup of mint tea. 

Meanwhile, wed love to hear how youve been incorporating video communications for your business and target audience. Reach out for a free chat at [(416) 619-1116/info@twistedframe.ca], and lets explore as to how you can communicate with your target audience through our Toronto video production and motion graphic services.

video production Toronto

3 lessons learnt the hard way in digital video marketing – COVID Times Centric

By Video Production

It certainly is a new dawn. Digital agencies are not only developing upon their existing strategies to turn more effective, but are also keeping the learning ongoing – at a pace like never before. It can seem appalling to even participate in this new world order with day-to-day changing scenarios, quickly changing technologies and shifting modalities to pull through the pandemic. However, its more about holding a willing attitude to learn daily. 

Some of the important lessons are learnt from trial and error. And for this very reason, we thought of saving up some time of our friends in Toronto and share gathered insights with regard to digital video marketing. 

 

  • “Focus on the message in your video, rather than the platform it will be published on.”

 

Over 500 million hours and counting of video are watched on YouTube every day. And yet, 64% of marketers see video as the most difficult content to create. Now heres a small chat to have with-your-thoughts. Introspect and review on the below lines.

You must have already spent years making campaigns and deciding which one platform to promote more than the other. Do we go 16:9 or 1:1? Do we allocate more for Instagram or Facebook sponsored posts? 

Think deeply. The overall learning has taken place on the engagement strategies front again and again. You must have masterd the platform-play by now. Kudos! 

But, think deeply again. Laser-focussing on platform is not even the strategy. Thats more of the medium. Your content and ultimate message to communicate is the real deal of the strategy. The message ranks higher than medium.

What should your message be in trying times? 

  • Can your video story communicate as to how you can address their essential needs at such a time? 

And no, you dont have to be an essential brand for that. Your décor items can help better the home-design, and contribute to the new work-from home atmosphere. Your lollipops can uplift low moods arising from being restricted to head to the parks. 

  • Show that you care about your consumers problems. Try to solve their problems. 

For instance, if your brand is a dish-washing liquid. Your brand understands the difficulties involved in multitasking amongst home-chores, work duties, kids and families. Your dishwashing liquid understands this very multitasking pain point. As a result, the technology used within helps remove stains faster. This can help one getting done with the dishes quicker and leave sometime for oneself to relax. Identify what features of your brand truly care for your customer. 

As far as laser-focussing your major efforts are concerned, glitz and glam are bygones. Your message matters majorly. 

 

  • “You don’t know what exactly will convince your audience to make a purchase.”

 

83% of marketers think video is becoming more and more important.

But get this ingrained you cannot predict what can convince your audience to make the purchase. You never could, and never can unless you decide to put someone on gunpoint. The billions of changing, evolving and existing thoughts within each individual can only influence him/her to buy the product.

Now, that youve understood this. You will not be afraid to focus more on the digital video making process more than the marketing aim. The aim is always to sell. Done.

Be fearless to focus more on the digital video making process. Here are a few questions which you can ask yourself. 

  • Is interactive video production required to connect remotely? 
  • Will a portion of the audiences watch this video on mute? If yes, explore working with animators and graphic artist in order to use motion graphics/ text play to highlight your Call-To-Action.
  • Do we need to choreograph a catchy step to communicate the message of washing hands for 20 seconds? Loop in experienced music composer to compose the track and lyrical message. 

 

  • Discover the ‘power of design’

 

A successful campaign puts its audience before its own brand. So, hacks arent striking human chords. Hiring good design is crucial. 

Akin to how a billboard or pamphlet with good design can easily convey the message and connect to its audience, the same logic works for video as well. The sincerity of the script needs to remain intact. It cannot be overdone to come across as gaudy or tacky. The end communication/ CTA needs to be easy to navigate and click. Ditching half-baked pitches and scripts is necessary to connect with your audiences. Production studios and talent who know their craft will not only make your video, but also retain audiences.

As an ever-evolving digital marketeer in the COVID-era, youll definitely strike a chord with your newly transformed consumer with new needs and roles. 

Lets highlight a few key points before the wrap-up: 

  • Think of your audience first.
  • Ensure your digital video story holds value for your audience.
  • Sell how you can help to solve their worries, instead of simply selling your brand upfront. 
  • Invest time, creativity and the right talent pool to create any digital video. 

At Twisted frame, weve constantly been implementing and adapting to the new voice of video. Lets have a chat as to how your business can communicate with your target audience through our Toronto video production and motion graphic services. 

healthcare video

Top #3 healthcare video production options in the COVID era

By Healthcare Marketing Video

Globally, one sector that undoubtedly needs great attention is healthcare. The policy makers have already enlisted roadmaps – right from policies and investment geared to ensure healthcare coverage to marginalised sections, health-related sustainable development goals by WHO, increasing occupancy within hospitals, to heightened technology and training facilities for healthcare professionals.

One of the backbones that requires equal attention is digital healthcare. With consumers flocking to seek online consultations, medical departments communicating via online means, pharmacy orders being taken via apps, chiropractors putting out videos on healthy seating patterns within homes; video is one of the backbones to support objectives of the healthcare industry in the coming quarter.

And while most will wonder as to how does corporate video production occur with social distancing guidelines? 

Lets have a look at the top #3 healthcare corporate video production options (all being safe and sound) in the COVID era. 

  • Creative Virtual Production for Pharma Companies/ Clinics

Augmenting a storyline is seamlessly possible by putting together a series of technique so that our physical world can meet the digital world. 

What we exactly do is that we create virtual sets. Using pre-rooted VFX techniques of pre-visualisation, LED walls, lighting, real time compositing; we film things that are almost impractical to film nowadays. 

Say, you need to make a video to showcase your upcoming medical lab/ test facility in Ottawa. Or, youre a pharmaceutical company and want to make a medical video with a storyline about how a vitamin can help boost immunity. And our animator and VFX team is based in Toronto. Its absolutely doable. We will obtain clean plates (essentially clean photos). Now, these will be composited to create stories. We can showcase people walking inside a clinic to get themselves tested, by obtaining clean plates of the clinic. We can showcase how a girls immunity improves by placing her against a green screen in her home. Later on, embed graphics to showcase how the vitamins work on her body. The mundane can be turned into activity, objects can be inserted in/ edited out all from the animators home. 

  • Motion Graphics & Animations for Biomedical Communications 

Motion graphics and animation can take a myriad of styles and pace. Using visualisation, illustrations, icons, textual topics made to work at the right pace crispness and content value can be delivered. Through motion graphics and video animation, life can be breathed into the video from the safety of homes.

Motion graphics and animation can prove valuable for the below 3 segments

    • Doctors
    • Healthcare staff / pharmacies
  • Citizens

We need to understand that in trying times, doctors have to rush when needed. We need to respect their time. Video is the quickest way to show them recent developments in their field –  be it a nutritionist, surgeon, GP or a dentist. The important point to note is that the video must not sway in a sing-song fashion. Keep it to the point! For instance, a supplier is introducing a new equipment to ease problems of dentists. State the current problem statement in hand. State how the equipment is solving the problem. State required features, terms and costs.

With a digitally-driven capsule being injected into almost each department, the healthcare staff too needs to learn new digital ways in a short period of time – right from managing backend, patient histories, online consultations, tracking treatment plans to acquiring medicines – all via online modalities. 

And for citizens like us, its valid as to why a lot of people are feeling hesitant using self-triaging tools. We are very new to using chatboxes to address mental health, especially in uncertain times. Crisp communication and visually engaging explainer motion graphic video can work wonders to ease hesitations and doubts about the digital medium.

  • Medical Training Videos for Medical Students/ Healthcare Staff

Medical institutes are investing heavily in 360 degree videos and VR to support their students medical education. Literature alone, in the absence of practicals, can fall short to communicate modules. Giving a deeper understanding of human anatomy (say, how tissues repair), how to go about incisions, root canals; this technology is bringing great value until students wait to work on practicals. Studies have shown as to how such medical training videos enhance learning by better grades and higher interest in learning. 

The J and K Virtual Reality Centre at Western University of Health Sciences in California and at the University of Nebraska have already opted for imparting these video-inclined learning modes.

Its good to know that the supply of visually appealing video that is high on crisp communication isnt affected. In fact, its necessary now more than ever before. At Twisted Frame Toronto, weve been executing ample of videos for the healthcare sector. Check them out here

Wed be glad to contribute to any healthcare video or motion graphic video requirements that you may have to implement any of the above objectives. 

Corporate Video Production

Corporate Video Production Spreading Body Positive Stories

By Video Production

Snackable video content establishing self-love in times of COVID

Until not a long time ago, social media had unintentionally gained the reputation of being the ‘hotspot’ that broadcasts absolutely unrealistic body ideals and standards. A negatively-charged hotspot which begins by causing body distress and escalates to mental distress amongst the ones who don’t achieve that ideal. Filling up oneself with feelings of void, self-criticism, fear to face people and slash spirit and self-esteem. 

We all may have experienced this at some point. In fact, while we were filming a positivity-inclined video for Trissa, lot of people shared their weight struggles and in doing so, experienced the self-confidence within themselves. The mental struggles to combat what ‘people think of you’ are disheartening to say the least. A few didn’t even feel like attending social gatherings or getting pictures clicked on birthdays as they couldn’t gather the courage to do so. However, coming before a camera and speaking in itself made a lot of them finally see the amazing person they are! And believe in themselves once again. 

Lockdown Love 

For a long time, there have been attempts to promote body positivity and self-love. Somehow, these attempts are finally bringing visible and noteworthy results during a lockdown. The mental health awareness week is something we need to pledge daily- each week in our lives. 

The period of lockdown has kept a lot of people not just away from grooming salons, but also from setting idealistic, unrealistic standards. We’re noticing how the digital media is in fact finally promoting being absolutely okay with who you are. Messy hair, no makeup and so on; it’s all fine as long as you feel mentally healthy and great about yourself! Self-love is absolutely cardinal everyday, especially during a pandemic. 

Let’s check out the snackable video content that go beyond swanky edit styles. These are videos crafted to empower lifestyles and bring sunshine and positivity for all – Any shape. Any Size. 

  • I don’t care what you think about me! 

The lockdown has literally made people not care about ‘idealistic’ standards _ who cares if you’re the boss and in your pyjamas! No one really. Him? The least of all! Instagram influencers are captivating this mindset to spread body positivity. 

While some are making Instagram videos ‘What strangers say about me’ wherein they are gathering all the hateful comments received across the past years from their feeds. Confronting these comments on video, and turning it around by responding through positive and funny ways. @ChessieKingg did make us smile! 

Some like @supaarwoman are laughing on themselves by making videos lying down ‘Is this a position to shoot a video for an influencer?’ ‘Now, even I don’t care’. 

The communication of these videos is clear. ‘Mah body. Mah rules’. The mental toil caused by society isn’t worth it. 

  • Multiple skills in my superhero kitty 

TikTok has been lately filled with honest traits of personalities, women and men both, sharing the idea that they’re more than their bodily shapes: demanding jobs, managing kids, doing dishes, cooking and the to-do list is endless. It’s okay to wake upto greasy hair, or a pimple – you’re still a superhero! 

A lot of us can relate to how it is to meet job demands, bring up kids, manage families – and realise that we are the exact definition of a ‘superhero’. 

A stream of beautiful images from their day chores and work-from home time; fast paced editing with apt music holds more impact than you think. It’s inspiration served in a video – for everyone who isn’t feeling too great.

  • The honesty to love myself

Mental healthcare always requires a huge element of ‘you’. Empowering oneself to choose themselves. Being kind to yourself, and loving yourself first is cardinal. Only then, can you extend this love to others around you. 

Mental health trainers, holistic wellness coaches and counsellors are putting out video content on their Instagram to empower people at a time when it’s absolutely normal to feel lonely and alone. Choosing ourselves is essential. We can treat ourselves by baking a cake! We need not wait for someone else’s birthday. 

As a brand, what to include in my video to spread self-love?

Successful brands are the ones who do contribute to society at a time like this. Brands can move towards establishing a culture of love and satisfaction. If done the right way, everyone feels good- literally. Make sure your marketing strategy is doing its bit_ be it a tiny step_ in moving towards overcoming challenges for people. 

The reshaped video strategies must focus on:

– ‘Not using the same performance strategy to monitor your new video as you did in December 2019. 

– Monitor whats causing your audiences to feel low today. Is it mental distress? Is it how they feel about themselves? Is it a lot of chores? 

Remarket earlier video footage with new edit styles. 

– And above all, let the video tell how you’re there to help. Say, you’re a pastry brand, you can post a video of how it’s important to treat yourself: cook up a pastry with basic ingredients in your fridge. Now, you make ask ‘Why should I give my audiences the skill to make their own pastry. Who will come to me then?’ If this is your thought process, then you’ve already lost your existing audience as well. The idea is that if you can uplift their moods or help them in any way now, they will remember you and come back to you when normalcy is retained. Don’t you eagerly wait for your mum to cook that exquisite turkey delicacy, even though you’ve tried cooking it couple of times by yourself.

It’s pleasing to see that a lot of brands are moving towards kindness and love. Spreading the idea to practice self-love is a lifestyle, and not just to be retained across a week or pandemic. 

If you too want to explore video options for your brand to spread the love; feel free to reach out to Twisted Frame Toronto for our video production and motion graphic services. Let’s have a free chat

4 ways corporate video production is leveraging telecommunication

By Video Production

You probably wouldnt be reading this blog or that whatsapp message from your partner, if the spirituous power of telecommunication hadnt been established. 

Dont be surprised that there is actually a day in May World Telecommunication Day to raise awareness on the importance of communication in our lives, celebrate its limitless possibilities and bridge digital divides. We all will agree that we couldnt be more blessed to stay connected during a pandemic. 

The power of telecommunication goes beyond bounds now than ever before, and video production is further leveraging telecommunication in phenomenal ways for information to travel across the globe. 

Today, lets check out the top 5 ways in which video production is stimulating the development of technologies. 

  • Leveraging the positive use of Artificial Intelligence & VR

Artificial Intelligence based technologies are rising as a pathbreaking component of applications being used across fields to help people lead better lives by improving healthcare, education, finance, agriculture, transportation and several other segments. Talking about healthcare, in fact in one of our videos Ask the Doctor, we had depicted as to how the future of healthcare is all about bridging accessibility gaps. VR technology opens doors for global access to medical consultation. Anyone, anytime, anywhere: consultation is accessible. 

AI is undoubtedly proving enormous advances and possibilities in an era where physical accessibility is restricted. Thereafter contributing to other ecosystems and bringing in opportunities for computing power, storage capacity, cloud computing and big data. 

  • Rendering Telecommunication to Video Editing 

In current scenarios, the approach to filmmaking has definitely been leaning more on the post production pool. Footage is being created in the post production front through motion graphics and 2D/ 3D animation. 

While manoeuvring with hard disks across studios was absolutely feasible until three months ago; this segment too is resorting to the savviest telecommunication mediums. Transferring files between individual computers has levelled up since a month: high frequency computer networks are making it possible to transfer data between computers without having to use physical media. File sharing via peripheral devices, network topology, tele infrastructure for data security to prevent leaks, boosting internet connections above the echelons, improving storage capacities while addressing cost efficiency are on the development cards for a lot many corporate video production studios in Toronto. 

  • Shooting with Videotelephony

Overcoming mobility issues by being tele-present! As filmmakers and actors are arriving on the floor by hitting join meeting, video conferencing to direct remotely has already been applied now. Brands have leveraged this for their new ad campaigns during the ongoing COVID-period. Ofcourse this lacks a lot of control such as who moves the props? Or the lights?

A revolutionising thought brewing at Twisted Frame explores the technology which invites robotics into video such as moving around the room to guage it, or physically manipulating objects. 

Akin to Telehealth which can include doctors discussing a case over Zoom and going beyond:  a robotic surgery executed through remote means, therapy via digital instruments and application combinations; the same blueprints can be tested into video production environments. 

And not to miss, 

  1. Video communications equipment suppliers

In fact, today morning, I received an email from a camera vendor asking opinions for a certain rig structure which can assist in remote shooting. 

Telecommunication is playing a crucial role in the network of video equipment suppliers probably more than ever before. Edgar Shane of JVC Professional Video showcases how the ConnectedCAM series of camcorders allows for remote production over the Internet (IP). Or, the 1″ CMOS handheld and 2/3″ 3xCMOS shoulder/studio camcorders including the GY-HC500SPC camera; which is equipped with the streaming encoder to send video over the Internet and decoder to receive Return Video and IFB over the very same connection. 

Telecommunications has definitely made life easier and fuller for all of us. And yet, a lot of its power stays untapped. Just a matter of time. Wed love to hear from you if you’ve introduced new ways to leverage telecommunication for your business in the wake of COVID-19. 

At Twisted Frame Toronto, we’ve constantly been implementing and adapting to the new video technology. Feel free to reach out if you’d like to have a chat to understand how your business can tap the new video production technology to communicate with your audiences. 

Vitamin Video: Corporate Video Production shaping up in healthcare

By Healthcare Marketing Video

As I was working out a match-cut edit on footage from past years, my reminder buzzed Time for Vitamin-K. I popped my vitamin and went onto wonder how are videos shaping the healthcare industry

As healthcare clinics invest in softwares to promote telehealth visits and reduce the pressures of people piling up, an immense layout is being chalked out. Healthcare technology and broadband connections are being heightened. Acoustics of rooms are getting soundboarded to negate echoes so that patients can hear their doctor clearly over video conferencing. And, the role of video is taking new shape. By filling in for the absence of human touch, and providing qualities to see, hear and feel; video is modelling into a new vitamin itself.

Vitamin-V, as we call it at Twisted Frame Toronto. Lets delve into the corporate video routes emerging from this vitamin in healthcare utility, marketing and training. 

Health is Personal: Patient Adaptability Videos 

Attempts are being made to decrease the pressure of people piling up in clinic facilities so as to treat the ones who cannot be treated online. This will also help reduce any contagious spread to the frontline staff. So how does video come in? 

Now, with online consultations for conditions that can be treated over the web, health does require a human element.  We need to hear from people who have already received treatment for health conditions others may be looking to address – be it physical or mental health. These arent testimonial videos by clinics to generate business, but adaptability to the new videos to implant new adaptability skills. We all are very new to telehealth checkups. We are all equally anxious and equally open to adapt. 

Videos about real-life people talking about how a certain treatment plan has worked for them. People sharing their honest experiences as to how are their online consultations different/similar to personal visits. This can help people adapt to the newer means when the condition can be treated online. 

VR for medical students

360 degree videos and VR have moved from simply delivering experiential entertainment. Theyre holding something crucial for medical students to impart active learning. A lot of modules cannot be communicated via literature only, and in the absence of practicals. How would one display incisions? How would one explain root canals?

A lot of medical schools are investing in creation, curation and sharing of crucial video content for students to acquaint themselves and not lose out on time due to lockdowns. 

Injecting A New E-Workflow: Healthcare Training Videos

The medical network is truly an infinite galaxy: doctor-nurse, doctor-patient, patient-receptionist, clinic-pharmacy and so on. With a digitally-driven capsule being injected into almost each department, this healthcare network is quick to learn the new skillsets and bridge gaps. Right from managing backend, patient histories, online consultations, tracking treatment plans to acquiring medicines – all via online modalities. 

Healthcare explainer videos are using motion graphics to explain this virtual care capsule launch, depicting step-by-step features of the new soft wares in use. Right from basics of how to log-in to accessing records, measuring samples, reporting histories, tracking treatment plans and placing new medical equipment orders. 

Gaining Mental health with leadership: Videos for the Mind

Its valid as to why a lot of people are feeling hesitant using self-triaging tools. We are very new to using chatboxes to address mental health, especially in uncertain times. Needless to statistically mention, anxiety is the rise. 

It’s crucial for medical leaders across healthcare to connect with the public who can be experiencing depression, or getting anxious by a sneeze. The videos aren’t aimed with a hard-sell motive to accrue services of the said counsellor. It’s more to lend their credibility to treatment plans, conduct clinical e-trails, share symptomology and ultimately help people gain mental stability. 

Its good to know that Vitamin-V isnt short on supply or demand. Wed be glad to contribute to any healthcare video or motion graphic video requirements that you may have to implement any of the above objectives. Reach out for a free chat at [phone number].

PS: Heres Twisted Frames standing ovation from Toronto to all the healthcare workers in this globe. The goal of the healthcare industry stays to serve the health of the society; and they need a standing applause for all their efforts during a pandemic!

Corporate Video Production_ Leveraging video to make a comeback for your business

By Video Production

The bearish business – a drastic climate that has united all

With a flourishing network across industries until last year, the sudden and unprecedented pandemic (COVID-19) has seen a majority of industries cripple. In a short period of time, a tension-infused, drastic shift has emerged with bearish stocks and industries stalling by the day. Debts, layoffs, job losses, order withdrawals, lack of demand for non-essential services are among the many other business problems that were united on globally. This blue climate isnt centric to one country, or any one industry. Its the business of all to mind. Were all aiming to make productive adaptations to set the path right for the upcoming future. 

In this drastically ever-changing climate, lets guage as to how implementing a video in your marketing strategy can drive sales efforts. Investing in a video has become more important than ever before. Its time to use corporate video production to its fullest to scale up, and mark the re-birth of a booming network of opportunities and sales across as many industries as possible. 

Tapping into senses: use of animation and graphics in video production 

Getting back into action requires the same approach like earlier: to be able to see, hear and feel to make any sales. Sales, marketing and business development teams arent able to go to the field to make any sales pitches. 

However, your prospective client will still need to see, hear and feel your product offering. A video provides for this connective dynamism. 

For instance, if youre manufacturing boxes, your video now will not just be your earlier corporate video. It needs to go beyond simply showcasing specifications of the box or the quality, the know-how to manufacture and so on. The video needs to make a visual sale. Using animation and graphics into the corporate video, such as 3D models of the product to present an in-depth of understanding for the buyer. 

How to justify your consumers demand 

Why would people not purchase high-end clothes, automobiles or even electronics? One reason, of course can be to conserve monetary saving reserves. But what about the ones who had already planned to make this purchase until two months ago? Who is addressing this huge market of people waiting to make their purchases? 

And the larger question is: what is making them uncomfortable to purchase online, without having experienced the product? They are valid in their skepticism of the quality of the end-product which they will receive at their doorstep after paying their hard-earned money. Theyre worried as to how will the brand justify their demand?

But what if, sitting in their living rooms, people could be sure of what theyre ordering: just as they do with their groceries.

Businesses can hire VR and 360 degree video production services. VR combined with technology can be optimised to address this market. Consumers could take a world-class virtual experience, tour of the car right from choosing its seat colours (and seeing their colour option on an e-modelled car on screen), to test driving it on multiple terrains. 

Maybe even see that high-end shirt on models of all sizes right before their eyes to aid their purchasing decision. Providing them with written matter to only read measurements and a few shirt images clicked from various angles for the amount quoted; isnt justified anymore. 

Staying cost-effective: video generating unique value 

Times can be trying, and it is understandable that not all businesses will be prepared to right away invest in high-end video technology. How would a small furniture business, foundation repair company or local retailer of musical instruments amongst many other smaller businesses leverage video? 

Get the video to speak unique value. 

Corporate video production takes the voice of social value here. Say, a creative director of the production studio can craft a strategy to accrue user-generated footage. The shooting phase is adapted to the new era of lack of crew gatherings, wherein each talent shoots in their own home being directed over video-conferencing. 

In the case of a local retailer of musical instruments, it can a campaign structured to source musical talents across Toronto. Users do not only bring out emotion of art by showcasing their indoor musical performances, but can share the know-hows of instruments: such as, how different types of guitars in the market can bring unique values to the art of music. This footage is put on the edit suite wherein the video editor edits it, in tandem to the creative direction of the director. 

At Twisted Frame, weve made a pact to stay flexible, and guage as to how your business can get it right with video.

Lets help you answer questions like How to master a visual sale? How to lift business by leveraging video-centric sales and marketing approaches? 

Weve equipped ourselves for the new era of video production. Lets have a chat as to how your business can communicate with your target audience through our Toronto video production and motion graphic services. 

Celebrating the Birth of Corporate Video Production 2.0, Top stories this week

By Video Production

Did you watch an ample of baby shower balloons launch into the web in the last week? No, they werent pink or blue. 

We are talking about the 16:9 balloons announcing the birth of the new era of corporate video production in times of COVID-19. It holds the same gene of impactful storytelling and HD quality, with a new methodology to shoot sans a large crew. 

The past week at Twisted Frame has been about brainstorming, aligning shooting modalities, video conferencing with our directorial talents and coming up with new strategies to streamline the execution. Were glad to announce that were all ready to hit play in this new era of corporate video production. 

Here are the first stories from the world of corporate video production 2.0. 

Drone Captured City Scenes: Lets take it from the top (literally)

During this lockdown, civic bodies of cities right from Minneapolis to Mumbai have hired video production services to capture their empty cities, landmark spots which were once upon a time flocking with crowds. Using high-flying drones to depict the beauty and safety in silence and emptiness has been quite a success, eliminating the need for a crew mass gathering. Drone pilots have shot the most stellar and mollifying scenes in these cities. The footage ranks extremely high on quality, and is achieved with a minimal crew of barely 2. 

These corporate videos aim to communicate to citizens that their city is magnificently beautiful, and citizens need to play their role to preserve it by staying indoors. The videos also reflect on the proactive, efficient and highly-organised law and order of such cities who have successfully managed to keep people indoors by making all possible arrangements. 

Cyber Hygiene Videos: in wake of digital payment methods

Digital payments are being preferred to cash-in-hand, as it helps achieve social distancing, contactless deliveries. However, with companies laying off their staff in the wake of almost non-existent job opportunities; cybercrime has been escalating. Many anti-virus software companies have been releasing content to educate people about good cyber hygiene habits such as downloading reputable malware softwares, not sharing OTPs and pins, securing routers and encryptions_ DIY routes for lay men. 

Personal Hygiene Choreographed: Shake-Those-Hands-And-Hips 

Teaching personal hygiene, especially the 20-second hand wash rule, has gained groovy moves in the last few days. Several soap and hygiene brands are on this dance boat. 

Companies like Dettol have hired video production houses to choreograph a signature dance step, as well as compose catchy music tracks and lyrics explaining how to deep wash hands. Influencers have been brought in to replicate this move on their personal TikTok, IGTV to spread the message of personal hygiene. Audiences are surely loving it, and replicating it; not just via moves but incorporating the behaviour to wash hands extremely well. This has definitely scored in being quite a receptive way to instil the habit of personal hygiene. Disinfectant brands have released videos cleanliness measures. This involves explanatory motion graphics as well as live action. These cast top celebrities in their homes, and are directed over video-conferences. Countries like India have composed musical anthems wherein lyrics convey that the country will emerge victorious. These again cast celebrities in their homes, and are directed over the internet. 

Team spirit with Sport-centric inspirational videos

Globally, sports have always spoken imparted team-spirit, energy and the idea to never give up. These are ideologies which are definitely needed at a time like this when the society is going through strain and distress. The New York Yankees dropped an inspirational video for Big Apples citizens while we wait to return to normalcy and enjoy the games! The video showcases inspirational clips from the past, infusing the ray of hope.

Corporate video production to secure funds 

Social videos talking about challenges have been out in plenty. Instance, the ALL IN CHALLENGE wherein people can bid on incredible gifts, including Giants’ Eli Manning‘s Super Bowl-winning Corvette, batting practice with the Yankees’ Aaron Judge, working out with Saquon Barkley, and batting tips from Alex Rodriguez. Proceeds go towards the cause to fight against coronavirus. 

Videos for the video makers

Video production studios and broadcast-technology communities need to be acquainted with newer techniques and technologies to shoot in times of COVID. In this light, camera rental firms are putting out videos to share which cameras aid remote video production. Edgar Shane of JVC Professional Video showcases ConnectedCAM series of camcorders and how it allows for remote production over the Internet (IP). Or, the 1″ CMOS handheld and 2/3″ 3xCMOS shoulder/studio camcorders including the GY-HC500SPC camera; which is equipped with the streaming encoder to send video over the Internet and decoder to receive Return Video and IFB over the same connection.

The combatting of COVID-19 requires awareness and information-sharing at fast speeds, as few of the many other ways to address it. Video content is posing to be an effective tool to address communication, in quick and efficient ways.

At Twisted Frame, weve equipped ourselves for the new era of video production. Once youre ready to explore as to how you can communicate with your target audience through our Toronto video production and motion graphic services. 

video production in times of Covid-19 Pandemic

Voice of Video: The look & feel of video production in times of Covid-19 Pandemic

By Healthcare Marketing Video

Just last year, didn’t you feel mind-boggled after watching that movie wherein mankind is struck by a pandemic? Not to deny, it is goose-bump evoking and challenging when a movie script plays out in real life.

So, what is the alternate to the video industry?

Nothing absolutely, as it is an essential. Wondering how does it qualify as an essential?

Video production is the ‘information-carrier’ as well as the ‘cure’ for mental distress.

Here’s the upcoming marketing plan for video production.

The savvy and quickest information torch

Globally, each sunrise holds a multitude of new nuances. Government authorities, healthcare companies, food retailers etc. need to communicate crucial information to people just about every day. The use of video animation, motion graphics, video editing is the need of the hour; more than ever before. Right from medical videos to public service announcements to explaining as to how to order groceries in a contactless manner, videos are carrying this torch globally.

Skyrocketing video shooting

Who said shoots have halted? Drone-based shoots are skyrocketing.

City municipalities are using high-flying technology to capture and monitor areas with the help of drones. Drone shoots don’t require a mass crew gathering, and the footage is monitored on a screen; not via the eye-view. FMCG factories are using corporate drone footage to present their production & manufacturing prowess and facilities to let governments know as to how they can contribute with supplies.

The Era of ‘Press Play’

We’ve entered a new scene: an era which is ‘more digital than ever’. Older generations, who until a month ago would carry shopping bags to purchase their grocery supply, or travel miles to purchase that couch; just got (promoted or demoted) with the mischievous millennials; not out of their choice. Sorry ma!

They enrolled into home-schooling wherein the textbooks are shoppable video explainers. Innumerable e-commerce brands are putting out explainer videos to teach this age-group as to how to download the app, how to order, shop, pay and beyond. Education for this age-group is an essential.

Let’s take a tour_360 degree video

How can consumers purchase new products and services without touring them? And how can one take a tour without stepping out of their home-sweet-home?

The 360-degree video and VR technology hails as the mighty winner. Allowing consumers to choose which angle they wish to view simply by physical movement or clicking the mouse _ it has appealed to real estate, automobile as well as healthcare segments. Virtual reality had already been incorporated in industries such as extreme sports and gaming, but now it can prove to stand efficient for healthcare as well. Displaying pharmaceutical equipments, training guidelines for medical staff; all of it can be conducted through such simulated videos.

A new approach to tell stories

The shooting crew modality may have changed, but the impact of a story hasn’t. Mental energies have gone bonkers at this time. People need positive stories to tackle each day. You may have seen on your Instagram feed that a lot of mental health professionals, training coaches, fitness trainers are making video content for people across the globe. You’ll be baffled to know a lot of these are being professionally executed by video production companies. These videos are directed, edited from different spots on the map. The artist being the mental health professional, trainer of fitness coach. Industry experts predict that a soaring 84% of internet traffic is going to be commanded by the kaleidoscopic power of video.

At Twisted Frame, we’ve equipped ourselves for the new era of video production. Once you’re ready to explore as to how you can communicate with your target audience through our Toronto video production and motion graphic services, reach out for a free chat at [phone number] or at our contact page here.