Information being conveyed in an understandable way, was reported to be one of the highest wants of patients, according to a series of focus groups conducted by the Schwartz Center. This sounds like a logical ask, and yet miscommunication (or lack of additional communication) in the healthcare industry is rampant, as we all suffer from the condition of being human.
Medical records fail to be properly interpreted, staff changes and lack of consistent information is passed between the interprofessional field, and language barriers can be more prevalent in a city such as Toronto, where over 180 different languages can be heard (TorontoSOM).
Utilizing engaging medical animation videos has the ability to provide educational information for a longer lasting impact. It is a time efficient product for both health care providers, as well as the patient, and ensures that information can be understood, retained, and reviewed, on an individual basis that suits the needs of the patient. With the convenience of using a reusable educational tool such as animated videos, information can also be shared with family members and caregivers, ensuring everyone is well-informed on the team.
Interested in acquiring some hard facts?
About 30% of our brain’s functioning is used for processing visual information, so it makes sense that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text (Insivia). More surprisingly, 3% of our brain is dedicated to hearing. It’s amazing that we talk to one another at all!
To see a sample of how medical animation videos are a solution, check out our Medical Reel.
Article by: Samantha Marentette
Learning is a constant variable in medicine. A medical training video is an invaluable tool for healthcare professionals who are passionate about advancing their skills. It’s also indispensable for medical students whose curiosity will lead them to become better practitioners.
We’ve compiled a YouTube “must watch” medical training video showcase that medical professionals and students will find beneficial for the practice.
Osmosis – This platform is proud to call itself your “personal learning assistant for health sciences.” With 44 million views on YouTube, this is a great resource for future clinicians and caregivers. Their vision is “everyone who cares for someone will learn by Osmosis.”
iMedicalSchool – Medical training video features found in this channel intend to explain complicated medical subjects to students, nurses, physician assistants. medical assistants, physicians and patients. While it intends to educate viewers iMedical School also writes its disclaimer policy which states that their videos are for “entertainment purposes only.”
Harvard Medical School – This channel features fresh scientific discoveries, trends in biomedical research and education, profiles of thought leaders, conversations on health policy.
Oxford Medical Education – This platform hosts medical training video productions made by students at Oxford University Medical School. It is also linked to Oxford University Medical Education, a free and open-access medical education resource for doctors and medical students.
FtpLectures Academy – as the name indicates this channel gives access to medical lectures. This channel has over 300 hours of lectures that simplifies medical information for medical and nursing students and other healthcare professionals interested in learning more about medicine.
Healthcare practitioners and medical students are the biggest consumers of healthcare videos.
Lecturio Medical Education – This channel is specifically targeted to medical students preparing for their medical board exams such as USMLE Step 1, USMLE Step 2 CK, MCAT, MBBS. However, the channel is also helpful to pre-med, medical or nursing students, faculty member, physician, physician assistant, or any other health professional interested in medical education. They have new video lectures every Monday, Tuesday and Wednesday.
Strong Medicine – This channel provides medical training video presentations on various topics. It now has over 200,000 subscribers and more than 15 million views!
Stanford Medicine 25 – This is a Stanford School of Medicine initiative to teach and promote the bedside physical exam techniques.
UMMCVideos – This is the official YouTube channel of the University of Maryland Medical Center, a major teaching hospital in the Maryland and Mid-Atlantic region in the US.
Sgulcso (Clinical Skills Online) – Launched in YouTube 11 years ago, this medical training video channel provides online videos demonstrating core clinical skills common to a wide range of medical and health-based courses. These videos are covered by the Creative Commons and are freely available to anyone using them for educational, personal and non-commercial purposes.
DrER.tv – Whoa! 121 million views after 268,000++ subscribers! Dr. Carlo Oller is a board certified emergency physician with more than 12 years experience – and you guessed it right. If you’re looking to train as an ER doctor then the medical training video features in this channel will rock your boat. The channel features patient diagnosis, symptoms, treatment and procedures encountered in the ER department.
Healthcare Triage – Dr. Aaron Carroll explains healthcare policy, medical research, and answers queries on medicine, health and healthcare.
And last but not least,
Dr. Najeeb Lectures – This channel gives free lectures for students of medicine, dentistry, nursing and pharmacy.*OMontelibano
We live in an era of selfies, Facebook Live, IGTV and such where getting in front of the camera has become a must for businesses. But even a DIY production unit needs an optimal approach. Here’s how we keep the video production process organized, well-managed, on time, and within budget for businesses.
Know your audience – These are some of the questions you can ask when knowing your audience. Who are your audience?
- Are they male/female, LGBT?
- What age group do they belong?
- What is their industry?
- What can they relate to?
- What issues are they sensitive to?
- What are their needs?
- Do they have some fears?
- What do they want to achieve?
Answering these types of questions will help you define your audience. It will help you create videos that will resonate with them. This is admittedly a complex process that requires you to step in the shoes of your audience.
Know your message – You have to know with utmost clarity what your message is. You may have five different messages to convey to the audience you’ve defined. In this case, you have to decide which one is the primary message. Using a central message per video production gives your work focus. You also don’t want your audience to get lost in the number of messages you’re sending them.
What’s in a script? – Your next task is to come up with a solid script to communicate your message. Give your script an opportunity to evolve with re-writes. Don’t go into video production until you have polished your script. Having a well-drafted script to work with will be helpful even in the post-production stage. It serves as a guide for the structure of the video and enumerates the footage you will need.
The first 8 seconds – Humans’ attention span is now shorter than that of a goldfish! A study made by Canadian researchers show that a goldfish’s attention span is only 9 seconds. Disturbingly, our increasing digitized lifestyles have led to lower attention spans of 8 seconds.
This is crucial information for video production. You need to nail your message within the first 8 seconds before your audience starts to look away.
You need a CTA (call-to-action) – If you don’t ask, it’s more likely you won’t get anything. Your script must always have a CTA. What do you want people to do after watching your video? Do you want them to enroll in a program, call you for more information, buy your product, save the trees, kiss their puppies? The ASK is very important.
The 2-minute video strategy – All these work, and all this cost for a mere 2 minutes of the viewers time! Again, we can blame our shorter attention span on our increasing digitized lifestyles. But yes, after 2 minutes people’s video engagement start to decline. Research shows that 2 minutes is the sweet spot. A 2-minute video production will have the same effect as a 90-second or a 30-second video.
Don’t forget the storyboards – Any video producer will attest to the importance of storyboards. They validate the feasibility of your script. Your script becomes visual when the elements of lighting and setting (location) are added in the storyboards.
Hey hot shot, you need a shot list too – Shot lists are the detailed breakdown of your storyboards. They include instructions such as where cameras are placed and where the light should come from.
Location – This is vital in every video production. You can either do a studio or location shoot. Keep in mind to choose a location that’s appropriate for your script. It should look authentic. One good tip is to visit the location ahead of time to have an idea of how lighting works in the area. When location shooting becomes difficult there is also the handy green screen. When shooting outdoors your cast and crew should be flexible as rough weather may make it impossible to shoot.
Shooting schedule – With the script, storyboard, shot list, actors, equipment, video production team in mind you may now create a shooting schedule, also known as the production schedule. Having a schedule allows you to manage expectations about the time needed to finish the shots and plan for post-production work.
When is call time? – Have a call sheet with your shooting schedule. Being organized will save you a ton of time. Your cast and crew will know when they’re expected to show up on location. Your call sheet should also contain the contact information of everyone in the video production crew and the actors.
Tools of the trade – Of course you need a camera to shoot! Check your shot list and see what equipment you need to shoot the scenes. Make an inventory of the film equipment you need before going to a shoot.
Shoot a lot of B-roll – Get a lot of coverage. Outside the main script make sure to shoot how the crew works with the product and the different angles they have of it. This can give your video added interest to the viewers.
On recap a good video production process should have the following elements:
- Defined audience
- Good actors
- Clear message
- Effective script
- Optimal video length
- Shooting schedule and Call sheets
- Inventory of equipment
- A lot of B-roll
The approach to optimal video production is very straightforward. However, not all businesses have the time or resources to do all these for their video marketing efforts. No one said you can’t cut corners either. But why, when there’s help available. All you need to do is ask.* Odette Montelibano
It’s clear that the world of medicine is a dynamic industry. Every day medicine is moving forward at astounding speeds and seeing bigger and better outcomes. Years ago, who would have believed that robots would be helping perform surgeries?
At some point, medicine, like politics, will touch all of our lives. What this means is that the patients you take care of today will come from diverse backgrounds and all walks of life.
When they come to you for the answers that will improve their lives, how you deliver that information holds the power to teach them how to help themselves.
As a healthcare professional you live in two worlds. Your work demands that you continue growing and evolving in your field, while you also have to provide worthwhile information to the patients you serve.
Using video animation in your online educational content can be a liaison between the two, helping you deliver clear and consistent messages that are pleasant to watch and easy to understand.
When you think of animation you probably flash back to Saturday mornings spent in front of the television waiting for that coyote to finally catch the elusive Road Runner.
But animation is so much more than a series of pictures used in cartoons. Animation is used almost everywhere.
Animation arrived on the scene decades before photography and is one of the most responsive mediums.
Animation is used to create movement and illusion that will enable your current teaching methods to reach further and take on new dimensions.
Animation is able to transform numbers into pictures that are then embedded in the computers of complex systems some of which you use every day.
The following are only a portion of the advantages of using video animation:
- Video animation can help patients better understand words and processes.
- Videos animation increases retention by using universal characters, images, and sound.
- Educational video material can be adapted to a variety of audiences and produced in multiple languages.
- Animation attracts online viewers and holds their attention longer than text or still pictures
- Using animation can save you time by reinforcing your current educational material
- You can produce animation using a small footprint that will save you money.
- Animation is entertaining and makes educational material about complicated or unpleasant topics easier to digest.
- Animation doesn’t require a lot to add to your online educational material allowing you to make the transition from stagnant information to dynamic engaging presentations.
As you continue to expand in your healthcare field remember that your patients will benefit from your increased knowledge and in your engagement of better ways to treat and to teach patients.