Medical Video Production Company in Toronto

By Medical Animation

At Twisted Frame, we’ve got a lot of experience in medical video production. Whether it’s medical video production for our local clients here in Toronto, or medical video production for clients in the rest of Canada, in America, and around the world—we’ve seen it all.

One of the most important things that we’ve learned, though, is to always consider who you’re speaking to. Different audiences are going to be looking for different things.

Yes, that’s part of why we’ve created a variety of videos for clients: promotional videos, advertisements, instructional videos, and informational videos among others. Different tasks call for different products. An advertisement isn’t going to be appropriate when care-givers and physicians need instruction, and a simple instructional video won’t help marketers and sales representatives.

But there’s far more to it. Whether it’s sales, instruction, promotion, or anything else in medical video production, what truly matters is who it’s for. You always have to keep the audience in mind.

Some examples we’ve seen:

—Are the physicians and nurse practitioners that are dealing with a new and unfamiliar medical device or pharmaceutical product? Any medical instructional video should be quick, to the point, using an expert’s terms and language. A medical professional’s time is incredibly valuable, especially in a crisis; they need information as quickly and clearly as possible.

—Are they medical devices or pharmaceutical consumers instead of professionals? It’s very likely that they aren’t in immediate crisis, so a medical instructional video should focus instead on being as accessible to the layperson as possible. The video should demonstrate as much as it can visually, be easy to scan through if people need to go over something again, and should avoid professional jargon entirely—keeping language simple and accessible.

—Are they sales professionals that are using your medical video production to learn how to promote a medical device or pharmaceutical product? Then your focus is selling, rather than explaining. Every frame should be aimed at showing the professionals exactly how and why your client’s product is the best choice and giving them the tools they need to get past sticking points, demonstrate the product’s worth, and close the sale.

—Are they your clients’ potential customers? Sure, you still need to be focused on selling. But you also need to be aware of everything that comes with producing medical advertising videos: the need to grab and retain viewers’ attention, the importance of direct and powerful language, and the reality of governmental regulations on medical advertising. You and your client will need to know exactly what’s legal in the target markets so that your client doesn’t waste their time and money on a video that they can’t use.

These are just a few of the considerations that we take into account when we’re working with our clients on medical video production here in Toronto. To learn more about what we do, check out our portfolio and a few of our medical videos, like Ask the Doctor or Uresti. Reach out to us today at our contact page or by phone at (416) 619-1116. Come see how Twisted Frame can make your medical video production the best it can be.

Corporate Video Production

By Corporate Animation

Twisted Frame has been in the corporate video production business in Toronto for over ten years now, and we’ve learned a thing or two about the business. One big part of the business that never changes…is that it’s always changing.

Twenty years ago, video production could involve producing bulky analog video cassette cameras. Do you remember VHS “generation loss “? Are tapes getting eaten by a VCR? The sheer bulk of thousands of video cassettes? We sure do!

Even as production shifted to digital, the question of distribution remained. Ten to fifteen years ago, you’d have had to decide: Should the video be sent on a DVD disc? A Blu-Ray? Flash memory sticks? What about hard drives? Hollywood movies switched from being sent on film to being sent on enormous magnetic hard drives, just like you’d see on a computer. A disc was cheaper, but high-quality video requires a lot of space.

Sure, a hard drive is bulky to transport, but it may be necessary for the video to look its best!

But, again, production and distribution tools changed. Digital video cameras became smaller and lighter, even as smartphone cameras became more and more capable. Editing that used to require bulky editing suites could now be done on a high-end laptop.

Distribution changed as well. Clients could rely on broadband access for most of their audience, and omnipresent digital platforms like Vimeo and YouTube for corporate video distribution. That may make distribution easier, but it also changed audience habits. Professionals may sit through a long video, but would consumers? There’s a lot of material out there, and everybody is deluged with information. If a video isn’t engaging, it’ll just get ignored.

Our window to Internet content changed as well. Corporate video production couldn’t take a full-sized television or computer monitor for granted. Many clients discovered that their videos would be viewed mostly through small phone or tablet screens.

That affected everything from production to distribution. The small text could easily be missed, and many videos would get watched using a phones vertical “portrait” mode. Resolution might be an issue too, especially in the developing world. Web-based hosting and distribution would slowly give way to apps, which reinforced the importance of platforms like YouTube and Vimeo.

That’s a lot of change, and that’s not even getting into the rise of virtual and augmented reality!

That’s also why Twisted Frame focuses so much on keeping abreast of technological and social change in video production and video distribution. When we’re working with clients (just like you!) on corporate video production both here in Toronto and around the world, we bring out your brand’s unique narrative and then work with you to determine exactly how it should be presented and distributed.

Maybe it’s a traditional corporate video production using physical distribution.

Maybe it’s a consumer-focused video that’s going on your YouTube channel or being embedded in your social media feeds.

Or, maybe, it’s a 360-degree virtual reality/augmented reality presentation delivered over gigabit fiber.

No matter what you choose, Twisted Frame will work with you to make your corporate video production achieve your company’s goals. No matter how traditional or cutting-edge it is, our production experts will be able to help with your corporate video production.

To learn more about what we do, check out our portfolio and a few of our corporate videos, like our videos for RBC and for Metrolinx. Reach out to us at our contact page or by phone at (416) 619-1116. Come see how Twisted Frame can make your corporate video production the best it can be.

The Growth of Medical Animation in Toronto

By Medical Animation

Medical animators used to once create diagrams in textbooks but now in the 21st century, the movement has shifted. They are breaking barriers by creating training videos, interactive apps, 3D animations, educational online games and various medical technologies used by patients, medical professionals and students.

According to a North American survey, Toronto is the base and has more medical animators than any other city on the continent although Montreal and Chicago come close. The chair of the University of Toronto’s biomedical communications program explained that this rise is a result of the prominence of human resources and the training available in Toronto. Additionally, Toronto is the lone place in Canada to study medical illustration at the graduate level, where the University of Toronto is one of the four universities in North America to teach it.

Medical illustration is favoured as it is visually appealing and is a wonderful combination of graphic design and healthcare. It is an interesting way for people to understand medicine in a simple and interactive way. Moreover, as technology continues to develop further, medical illustrators are using new and advanced technology; for example, flash programming, layout applications and animation software. Therefore, it is easier and faster to create high quality healthcare animation.

                                    Image Source: https://technobleak.com/medical-animation-market-size-growth-rate-by-product-forecast-2026/

As opposed to before, the demand of medical illustrators has increased where jobs are available in all work sectors and is distributed geographically. This ranges from multimedia organizations, virtual companies, healthcare marketing, scientific research and medical institutions. One important project created by a team of medical illustrators helped surgeons have a better visualization of the complexities of one patient’s body prior to giving birth to twins. It helped them plan the surgery in advance without any fatalities or mistakes on how to separate conjoined twins. Much to people’s surprise, they also work nine-to-five working days with approximately 40 –hour weeks and sometimes with benefit packages. Salaries for medical animators range from $62,000 up to $100, 000 per year and the perk of having this career is that you can control your hours; either working full or part-time, being a freelancer or even starting your own company. This allows for a flexible schedule where you control the hours of your work day, especially now when people have various commitments and busier daily lives. It is a great career option for people that have a talent in art but an interest in science.

Medical animation has become prevalent throughout science and even e-learning has also become much more in demand. Further, it is a huge area for growth where it is no longer exclusively just for medical processionals to utilize for patient information but the general public as well for e-learning. It has reinvented scientific illustration from the traditional tools of pen and paper to a mouse, computer and software programming.

 

 

Virtual Reality Technology Making Medical Training Videos Possible

By Medical Animation

One of the issues faced by medical students is not having enough practical training and feeling confident to start working on real patients. Even during a medical student’s practicals or a first surgery after becoming a surgeon, it creates fear for the patient that they are in uncertain hands and especially for the doctor that a mistake could lead to death. As a result of the advancement in technology, it has helped to alleviate this issue through virtual reality in medical training videos. Therefore, allowing doctors to make mistakes and practice without any consequences.

This medical training video entails a virtual reality headset and a computer-generated patient. This allows for interaction between the medical student and a virtual patient, as well as an effective learning resource. Moreover, virtual reality medical training videos provide professionals and student with skills and further techniques to enhance medical care.

Medical institutes have invested millions of dollars into this technology such as the J and K Virtual Reality Centre at Western University of Health Sciences in California and at the University of Nebraska. The centre at Western University stated that the virtual reality medical training videos resulted in increased scores on exams, better understanding of human anatomy and a higher interest in learning and engagement with the students. This technology allows for students to see structures inside by moving through layers of tissue, organs and wounds that can be enlarged for a detailed view. Rather than being concerned about preserving a cadaver and waiting on receiving a number of bodies for medical training dissections, the virtual reality tables avoid these issues.

Extending the use of technology, Dr. Shafi Ahmed used Google Glass technology to perform surgical training for 14,000 surgeons over 100 countries virtually. He displayed the removal of a cancerous tumor through 360 degree virtual reality. Dr. Ahmed combined healthcare and technology to expand learning globally, by using a virtual reality training video via video conferencing. Combining the two has increased accessibility to learning and sharing knowledge through an online platform.

Moreover, medical training videos can be used for a greater good. Dr. Ahmed collaborated with medical schools to share even more knowledge through video conferencing to doctors in remote areas. From a financial perspective, using virtual reality technology allows to reduce the cost of purchasing real cadavers in these areas that do not have abundant resources. Another benefit is that it reduces the time of travel for the trainees and the doctor providing the training. VC Daily established that video conferencing would let a doctor in training visit approximately ten hospitals in one day.

The advancement of technology using medical training videos creates a number of benefits. It won’t be long before virtual reality and video conferencing becomes a frequent method of learning and training.

Grease The Musical: Multiple Award Winning Animated Video

By Video Production

Grease Then & Now

There is never anything more exciting and brings back memories from the past like the return of the very popular musical from the 1970’s, Grease. Growing up with it and now having it return in the 21st century, allows fans that had seen the original reminisce about the past and let millennials see why this musical was so special.

In 1971, when Jim Jacobs and Warren Casey wrote the script for Grease, they never imagined how popular it would become and the amount of people that would be in admiration of it. The musical then went on to being adapted to film production in 2017 where thousands of ecstatic audiences came together to watch the performance. The music and dancing was iconic and has left such an ever-lasting impact on the audience, that it is being restored and presented right here in Toronto. It was shown at an important and historical landmark in Toronto at the Winter Garden Theatre.

Twisted Frame & Grease Collaboration

In the spring of 2017, Twisted Frame was invited to pitch a proposal to produce a promotional piece for Grease. As we have worked on many video production projects in Toronto and our expertise is in animation and motion graphics, we enthusiastically worked on a video that promoted the musical in a different style to attract the audience. Once the promotional video was approved and we were granted the project, the creative team worked diligently to design a video production that encompassed all the best aspects of Grease, while creating a feel of curiosity and excitement for the audience. Using video animation was important to us to include in this video to entice our Toronto audience. The animations were of high quality, colourful and brought back the atmosphere of theatre in the 20th century. It even included original sound effects that complimented the evening setting of dim lights and a pop of colour throughout the video.

The Making of the Grease Promo Video

Of course this animated promo would not be a proper representation of Grease if it did not include the classic 1950 red Ford car. Our designers at Twisted Frame worked on designing the 3D model of the car. It was important while executing this video production that the design created had vibrant colours, complimented the background music and the famous Grease car was the centre of attraction. After the design was completed and the storyboard was approved, it was animated. The production team at Twisted Frame’s main goal was to have the car driven in Downtown, Toronto to display the outstanding view of the city while enticing the audience with a theme of Grease coming to Toronto. Throughout the video production, you will recognize many renowned Toronto locations such as, the theatre, Lakeview Restaurant, the CN Tower and many skyscrapers that really makes one get a sense of the Downtown, Toronto vibe. Additionally, Grease is incorporated throughout the video not only with the 1950 Ford, but through a shadow in the road saying “Greased Lightnin,” billboards, a “Grease is the Word” sign at the side of a building and posters of the main cast. It even includes written lyrics of the two most popular songs from Grease, “You’re the One I Want” and “Summer Nights.”

The Importance of Animation & the Quality of Work by Twisted Frame

With technology advancing and animation currently more prominent, it makes video production more appealing to the audience with the use of bright colours, realistic animation and visually-appealing effects. Despite the limited budget, Twisted Frame did not want to sacrifice the quality and excellence of this project. On the contrary, they wanted to create a piece that would portray their enthusiasm and commitment behind it. As a result, our hard work was recognized and appreciated when we won awards for this video production from the Davey awards, Vega awards and Marcom awards. Our talented art team’s effort and creativity helped not only to make this design lively, but also displayed the beauty of Toronto from a different perspective that in turn, brought a unique presentation to musical promotions.

 

Here’s the link to the video:

 

Enjoy the class! 🙂