Video Editing Services

The Next Big Thing in Video Editing is AR/VR

By Video Production

Twisted Frame is always looking for the next big thing in video production in Toronto. We keep up on all the techniques and technology that will fulfill our clients’ needs and make sure that their video production projects are completed on time and under budget. 

Video editing is an important and often underestimated part of that.  Good editing is the beating heart of successful video production. Scripting, performance, recordings; they’re all raw material, and it’s the editor that stitches them together into a viable product. 

(Our founder and president, Onur Arslan, comes from the editing world. He uses that knowledge every day when working with clients to produce their projects.)

The next big thing in media is virtual reality and augmented reality (VR/AR). Skilled video producers are working hard to learn about editing this video. Today, we wanted to discuss a little bit about the VR editing process. It’s a bit different, but familiar at the same time!

It Looks Like a Map!

So you probably know that, to record the footage for VR, you’ll need a special camera: one that can record dual 180-degree or 360 degree video. You probably also know that video editing is done using special “non-linear” tools. You’ve probably used consumer-level tools like like Apple iMovie to make short clips, and you may know people who use professional tools like Adobe Premier Pro, Apple’s Final Cut, or Avid Media Composer. 

Will the two work together, though? Yes, with a bit of work.

When you dump a 360 degree video from your camera to your computer, it’ll look really weird!  If you open it in a standard video player, you’ll end up with one of three possibilities:

  • Fisheye, where the camera’s in the centre of the image and wraps the image around it like a big sphere or bubble;
  • Dual Fisheye, where a dual-180 camera (two 180-degree cameras instead of one 360-degree camera) produces two of these fisheyes; and
  • Equirectangular, which flattens out a 360 degree image into a flat one, just like a map flattens out the earth. 

‘Equirectacular” is the format that you’ll likely see while importing or editing the video, but it can take a little while to get used to! Here’s an example of what it might look like. 

(to left is suggested royalty-free image for insert, but if you have something you see as more suitable, insert it, or remove it if you prefer. —Craig)

Editing Remains Familar

Once you get used to the flattened image, though, it’s much like editing other videos. You start a project in an professional editor like Premiere Pro, Avid or Final Cut Pro—which can handle 3D videos—import video, trim clips and move them around, cut between them, add sound tracks, everything you’d expect for video editing. Professional tools can work with 360 degree images, 

But with 3D, it’s a bit different. Once you’ve prepared the video for editing, you’ll be able to move the point of view up and down, left and right, looking at the clip from all different directions. Some directors will use the 3D video to create a traditional video; VR video directors will want to keep it as 3D, adding text, animations, and transitions to make it more immersive. 

A lot of techniques are very similar, like colour grading, adding soundtracks, cutting and the like. They’ll be using somewhat different tools to fix images, though…and if it’s stereoscopic, an editor may be switching back and forth from one eye or another…or even checking out what it’ll look like using anaglyph (red/blue) glasses. 

Professionals Working on the Next Big Thing.

So as it turns out, the next big thing in video editing, VR, is still video editing! An editor that’s skilled with professional tools will need to spend some time learning how 360/VR video is technically different, but they’ll still be able to apply their professional expertise to the project.

At Twisted Frame, professional expertise is the cornerstone of our business. Our professional video editors know how to handle VR video, and can apply it to your projects. When the next big thing in video editing comes along, you can rest assured that we’ll be right on top of that, too. 

Reach out by clicking, or calling us at (416) 619-1116, to start your free consultation, and we’ll  make sure that you’re ready for the next big thing. 

Healthcare Video Production Toronto

When Medical Jargon makes sense: Toronto Video Production for Healthcare

By Healthcare Marketing Video

“Code blue! We need 50 ccs of adrenaline, stat! I’ve got the paddles…clear!”

Anybody who’s in the medical field knows that there’s a LOT of jargon involved. In fact, anybody who’s ever even watched a medical drama probably recognizes these kinds of phrases being shouted by a doctor to a nurse in front of a camera on some Hollywood soundstage.

(Which is a bit ironic, as the medical profession moved away from using cubic centimeters, or “ccs”, as an injection measurement years ago.)

Jargon in a medical drama is fun, but is it appropriate for a medical video production, or isn’t it? Here at Twisted Frame, we’ve got a lot of experience in Toronto video production for healthcare clients. We’ve had to grapple with the question of whether to use jargon in our productions. The answer? “It depends…”

What is “jargon”? Why use jargon?

The word gets thrown around a lot, but what exactly is “jargon”? Well, in a situation like a medical video production, it’s really just the words and language used by medical specialists like doctors and nurses. It’s not limited to medicine: academics use jargon to describe concepts, engineers and physicists use jargon to describe motions and forces and the like, and everybody knows how much soldiers use jargon. It’s everywhere.

Thing is, jargon is actually incredibly useful. There’s usually a way to use simple, commonplace words to describe complex or difficult concepts, but specialists often want to communicate ideas as quickly and efficiently as possible to other specialists. By using specialized language, “jargon”, they can do that. The right jargon can convey an entire paragraph’s worth of information in a single sentence. It’s really impressive!

Saying “code blue” may mean nothing to a hospital visitor, but the doctors, nurses and other medical professionals will know that a medical emergency is happening. Saying “clear” may be confusing to an onlooker, but professionals will know that it means “we’re using a defibrillator, get clear so that you don’t get shocked too.” In a medical emergency, seconds are precious, so the language has to be as efficient as possible.

Jargon in medical video production

So, then, is there a place for jargon in medical video production? As usual, it all comes down to the intended audience.

If the video is aimed at promoting or explaining a pharmaceutical, medical device, or medical service to a general audience, it’s best to steer clear of jargon as much as possible. The audience may be familiar with it, but we can’t assume they will be. Instead, we’ll often use computer-generated graphics or animations to convey what the audience needs to know and wants to learn. It might be slightly simplified, but as long as they know what they need to know, they’ll be satisfied.

(And, hey, we’ll make sure it looks great. We know there’s a lot of competition for general audiences’ attention.)

If it’s for a professional audience, though, we’ll use a professional’s language. If we’re producing an instructional video on how to use a particular medical device aimed at medical practitioners, we’ll quickly and efficiently describe exactly what they need to know, using precise animations and computer graphics to support where needed.

It won’t be any flashier than it needs to be, because a professional isn’t looking for flashy. They’re busy, and sometimes every minute counts. So, for these medical video productions, we focus on efficiency.

Reach out about Toronto medical video production

At Twisted Frame, we know that there’s a lot more that goes into video production than the choice of whether or not to use jargon. But it is an important detail, and we always focus on the details.

So when you’re ready to explore how we can help you with Toronto video production for healthcare, or other corporate video productions, read out for a free conversation at [phone number] or at our contact page here. Rest assured, there won’t be any unnecessary jargon!

Get to the point! Medical Video Production Toronto

By Medical Animation

Twisted Frame, one of the leading companies for medical video production in Toronto, has learned a lot of lessons about our business over the years. Last time, we talked about the importance of considering who you’re speaking to: that different audiences are looking for different things.

Today, we want to share another lesson we’ve learned: get to the point!

The value of being direct

One of the great things about being in Toronto is energy. Whether we’re focusing on Toronto video production for healthcare, or on our other clients, we feel that rush all the time. People in this city are busy. That’s helped teach us the importance of what busy people need: and what busy people need is more time to do what they need to do.

There are only 24 hours in a day, though. So if we want to help people get more time, we can’t give them time. What we can do, though, is not take away any more time than we need to. A minute saved is a minute earned, and those minutes add up to hours, days, and weeks over the long term. That’s a valuable gift for any busy Torontonian.

That guides how we look at Toronto medical video production. We don’t want to create bloated videos that mostly exist to put onto a showreel. We’re proud of our showreel, but we want to create videos that get to the point: that do the job that they’re supposed to do, that the intended audience needs and wants them to do. We create material that conveys the messages that they’re looking for, in the best way possible.

Different needs mean different “points”

Different audiences will be looking for different things, though. Part of the reason a video can be bloated is that it’s trying to be all things to all people. Like we said before, you have to consider the audience, and a big part of that is so that you are conveying what that specific audience needs you to convey.

Here’s a case in point. Let’s say you’ve got a pharmaceutical product. Doctors are usually going to be focused on a very simple question: what does it do, and (in most cases) how does it differ from other solutions on the market. They need to know those things so that they know where it’s appropriate to prescribe it, and where it isn’t appropriate to prescribe it. A video aimed at informing doctors will want to focus on those questions, speaking efficiently in the language of the profession.

Now consider a patient. Patients aren’t going to be prescribing their own pharmaceuticals. They don’t need to know how the pharmaceutical compares to others, and that may well fall afoul of medical advertising laws and guidelines. Instead, they just want to know “how will this help me, are there side effects to watch out for, and how do I use it?” Heavy promotion isn’t relevant to them, and you definitely don’t want to use medical jargon, since they’ll waste their time trying to understand what you said. Just be clear and concise, using animations, computer graphics, and other visuals as needed to illustrate your points.

To-the-point medical video production

Twisted Frame knows that you’re just as busy as our Toronto medical video production clients. You need professionals that get the job done quickly, get it done well, and don’t waste your time. So get in touch at [phone number] or by using our contact form for a free consultation. Rest assured: we’ll get to the point!

Corporate Video Production

By Corporate Animation

Twisted Frame has been in the corporate video production business in Toronto for over ten years now, and we’ve learned a thing or two about the business. One big part of the business that never changes…is that it’s always changing.

Twenty years ago, video production could involve producing bulky analog video cassette cameras. Do you remember VHS “generation loss “? Are tapes getting eaten by a VCR? The sheer bulk of thousands of video cassettes? We sure do!

Even as production shifted to digital, the question of distribution remained. Ten to fifteen years ago, you’d have had to decide: Should the video be sent on a DVD disc? A Blu-Ray? Flash memory sticks? What about hard drives? Hollywood movies switched from being sent on film to being sent on enormous magnetic hard drives, just like you’d see on a computer. A disc was cheaper, but high-quality video requires a lot of space.

Sure, a hard drive is bulky to transport, but it may be necessary for the video to look its best!

But, again, production and distribution tools changed. Digital video cameras became smaller and lighter, even as smartphone cameras became more and more capable. Editing that used to require bulky editing suites could now be done on a high-end laptop.

Distribution changed as well. Clients could rely on broadband access for most of their audience, and omnipresent digital platforms like Vimeo and YouTube for corporate video distribution. That may make distribution easier, but it also changed audience habits. Professionals may sit through a long video, but would consumers? There’s a lot of material out there, and everybody is deluged with information. If a video isn’t engaging, it’ll just get ignored.

Our window to Internet content changed as well. Corporate video production couldn’t take a full-sized television or computer monitor for granted. Many clients discovered that their videos would be viewed mostly through small phone or tablet screens.

That affected everything from production to distribution. The small text could easily be missed, and many videos would get watched using a phones vertical “portrait” mode. Resolution might be an issue too, especially in the developing world. Web-based hosting and distribution would slowly give way to apps, which reinforced the importance of platforms like YouTube and Vimeo.

That’s a lot of change, and that’s not even getting into the rise of virtual and augmented reality!

That’s also why Twisted Frame focuses so much on keeping abreast of technological and social change in video production and video distribution. When we’re working with clients (just like you!) on corporate video production both here in Toronto and around the world, we bring out your brand’s unique narrative and then work with you to determine exactly how it should be presented and distributed.

Maybe it’s a traditional corporate video production using physical distribution.

Maybe it’s a consumer-focused video that’s going on your YouTube channel or being embedded in your social media feeds.

Or, maybe, it’s a 360-degree virtual reality/augmented reality presentation delivered over gigabit fiber.

No matter what you choose, Twisted Frame will work with you to make your corporate video production achieve your company’s goals. No matter how traditional or cutting-edge it is, our production experts will be able to help with your corporate video production.

To learn more about what we do, check out our portfolio and a few of our corporate videos, like our videos for RBC and for Metrolinx. Reach out to us at our contact page or by phone at (416) 619-1116. Come see how Twisted Frame can make your corporate video production the best it can be.