The 45th Toronto International Film Festival just wound up. Even though it was reduced to my laptop, it marks a great achievement for all the animation works ongoing seamlessly during this pandemic.
Animation studios in Toronto have been quick to adapt to the new ways of life and new behaviours of consumers. –Remote video editing, character development and illustrations in place of live actors, 3D modelling in place of studio sets – all crafted creatively while delivering the human touch factor. Motion Graphic and animation centric videos are driving business steadily for brands.
The education sector too has been quick to adopt animation videos as teaching material. University of Toronto has been leveraging the power of animation videos to transform learning methods.
Let’s see as to what made animation quickly adaptable to the new era in Toronto. There are 4 premier reasons.
- Animation is equipped with telecommunication support making remote working possible
Gone are the days when people ran with hard disks from studio to studio. Animation has been quick to install newer telecommunication modalities. This is how (in addition to the simple and no-brainer ‘boosted wifi’ approach):
- High frequency computers and peripheral devices to ensure file sharing in a speedy fashion.
- External servers are used to expand storage capacity within the production home office.
- Routers, cost-efficient packages to enhance network topology.
- Secured tele-infrastructure to prevent data leaks.
- Through its captivating elements, animation is geared to drive sales
Through a combination of characters, colours and striking narratives, animation can deliver the human element involved in sales. There has been a slash of on-ground sales teams who visit door-to-door to explain complex business concepts.
Animation uses its prowess to deliver this information through creative videos. At Twisted Frame, we developed simple-to-understand explainer videos for BatchPro Connect as well as RBC Mortgage. Both the videos directly address solutions for business problems and showcase product functioning in a step-by-step fashion.
- Animation helps customers visualise
So, you need to place a bulk order for cargo boxes. Can you view samples in remote manner? Absolutely yes.
Architecture and design are leveraging the power of animation, 3D modelling to deliver ‘visualisation’ to customers. Creative videos help people understand and visualise the product.
Multitude of global industries such as automobile, packaging, interior design are using animated and motion graphic videos to explain their products and ideas to clients and investors.
- Animation aids in education within healthcare sector
The healthcare industry has welcomed animation to reach out to patients as well as staff. By now, we all must have received notifications from several medical and healthcare clinics which have begun online video consultations from doctors. Patients are being treated via video links.
Video visits are definitely new and challenging. Do you remember how doctors would sometimes draw and show us certain medical issues? Over a screen, this can be a little challenging and the experience isn’t the same. However, pre-made animated video content is in fact turning out be more informative and educative. Content such as in-depth medical video explainers on causes, symptoms and treatment modules. Within video conferences with patients, doctors are using a lot of medical educational and animation video content via share-screen
Training videos are nurturing new skills within the healthcare staff network. Healthcare training videos are helping paddle back-end data, patient histories and teach how to operate in an entirely new e-communication workflow management model.
At Twisted Frame, it has been an exciting journey to adapt animation to the needs of the new era. We have been working with clients across industries to deliver solution-oriented animated videos to drive new and revised business objectives. We look forward to working out the best solutions and animation styles for your requirements.
Drop us a line.