Mankind has gone through a flush of emotions and behaviours. How different has the consumer behaviour turned in barely last three months due to the pandemic?

To answer this, just introspect yourself. Behaviours, habits, routines and plans would have revised for you as well. You might be opting more of online means to make your purchases than physically stepping out, you might be doing more of home chores, you might have found a sweet spot in your home to workout or read, you might be eating at home more than ordering from restaurants, you might be washing your hands often. And a lot more! 

And what connection does any of this have with marketer’s needing video to communicate their brand objectives and messages. Let’s have a look.

#1. You don’t need to sell products to customers anymore!

Let’s again introspect. Say, you’d like to cook brown rice next week. You open the online shopping browser in order to order it. A ton of brands selling brown rice appear. 

Two important processes have already occurred here:

  1. A lot many products and services are available online.
  2. There are an ample of choices to pick from. 

Marketers need not ‘sell’ to their consumers anymore. It’s about how to get the consumer to pick your product out of the kaleidoscopic ocean of choices. For this to happen, consumers need to ‘understand’ your product in an engaging, receptive or entertaining manner. 

A video helps provide for the three thematic objectives required to help consumers understand a product. 74% people said that if they could see the product in action through an explainer video, they will purchase it. (Wyzowl) Based on your brand, you can choose what can serve best: it can be an entertaining live shot video, or an animated video showing the product in action. 

  • Let’s review numbers

97% marketers state that videos can helps customers understand products and services better (hubspot). 

#2. Lucrative consumer hotspots to place a video.

The ‘place’ to place a video is quite lucrative compared to banners/ textually heaped ads. 

Essentially, consumers whose purchasing decision can be influenced via video can be found at a particular place in the web. Landing pages, music apps, within famous gaming portals and shows, etc. All these are ‘hotspots’. People can get tired of reading but an engaging, receptive or entertaining video can influence. Infact, maybe even help de-stress. 

Also, videos keep the consumers on a particular website for longer. This can lead to higher engagement and conversions. 

  • Let’s review numbers 

90% consumers claim that a video can help them with their purchasing decisions. (Social Media Today)

#3. SEO’s fondness with videos. 

An impactful video can make or break campaign. That’s true.

But, it’s important to understand about the back-end dynamics. Using a video for the brand’s various content (say on the website/ link in text message/ social media) can help boost SEO. SEO sees it as high-quality content. Keep in mind that the videos are optimised themselves to begin with. The video’s storyline and video production does matter. But don’t leave out of a strong meta data description, catchy titles and adding in all the possibly used keywords.

  • Let’s review numbers 

By 2021, 80% of online traffic will have video. (Cisco)

By adopting storytelling, right video type for your brand’s objectives (explainer, live action, motion graphics, live shot, 2D/3D animation, livestream, etc) and the right media mediums to place a video, you can connect to your consumers and wilfully hold their attention as they’re genuinely interested. At Twisted frame, we’ve constantly been producing videos to get out versatile messages of multiple brands to their ‘newly shaped’ consumers in the COVID era. 

Do you want to educate, reinforce or entertain your ‘audiences with revised consumer patterns’? Let’s have a chat as to how your business can leverage from the different video types through our Toronto video production and motion graphic services. Reach out for a free chat at (416) 619-1116.