Globally, one sector that undoubtedly needs great attention is healthcare. The policy makers have already enlisted roadmaps – right from policies and investment geared to ensure healthcare coverage to marginalised sections, health-related sustainable development goals by WHO, increasing occupancy within hospitals, to heightened technology and training facilities for healthcare professionals.
One of the backbones that requires equal attention is – digital healthcare. With consumers flocking to seek online consultations, medical departments communicating via online means, pharmacy orders being taken via apps, chiropractors putting out videos on healthy seating patterns within homes; video is one of the backbones to support objectives of the healthcare industry in the coming quarter.
And while most will wonder as to how does corporate video production occur with social distancing guidelines?
Let’s have a look at the top #3 healthcare corporate video production options (all being safe and sound) in the COVID era.
- Creative Virtual Production for Pharma Companies/ Clinics
Augmenting a storyline is seamlessly possible by putting together a series of technique so that our physical world can meet the digital world.
What we exactly do is that we create virtual sets. Using pre-rooted VFX techniques of pre-visualisation, LED walls, lighting, real time compositing; we film things that are almost impractical to film nowadays.
Say, you need to make a video to showcase your upcoming medical lab/ test facility in Ottawa. Or, you’re a pharmaceutical company and want to make a medical video with a storyline about how a vitamin can help boost immunity. And our animator and VFX team is based in Toronto. It’s absolutely doable. We will obtain clean plates (essentially clean photos). Now, these will be composited to create stories. We can showcase people walking inside a clinic to get themselves tested, by obtaining clean plates of the clinic. We can showcase how a girl’s immunity improves by placing her against a green screen in her home. Later on, embed graphics to showcase how the vitamins work on her body. The mundane can be turned into activity, objects can be inserted in/ edited out – all from the animator’s home.
- Motion Graphics & Animations for Biomedical Communications
Motion graphics and animation can take a myriad of styles and pace. Using visualisation, illustrations, icons, textual topics made to work at the right pace – crispness and content value can be delivered. Through motion graphics and video animation, life can be breathed into the video from the safety of homes.
Motion graphics and animation can prove valuable for the below 3 segments
- Healthcare staff / pharmacies
We need to understand that in trying times, doctors have to rush when needed. We need to respect their time. Video is the quickest way to show them recent developments in their field – be it a nutritionist, surgeon, GP or a dentist. The important point to note is that the video must not sway in a sing-song fashion. Keep it to the point! For instance, a supplier is introducing a new equipment to ease problems of dentists. State the current problem statement in hand. State how the equipment is solving the problem. State required features, terms and costs.
With a digitally-driven capsule being injected into almost each department, the healthcare staff too needs to learn new digital ways in a short period of time – right from managing backend, patient histories, online consultations, tracking treatment plans to acquiring medicines – all via online modalities.
And for citizens like us, it’s valid as to why a lot of people are feeling hesitant using self-triaging tools. We are very new to using chatboxes to address mental health, especially in uncertain times. Crisp communication and visually engaging explainer motion graphic video can work wonders to ease hesitations and doubts about the digital medium.
- Medical Training Videos for Medical Students/ Healthcare Staff
Medical institutes are investing heavily in 360 degree videos and VR to support their students’ medical education. Literature alone, in the absence of practicals, can fall short to communicate modules. Giving a deeper understanding of human anatomy (say, how tissues repair), how to go about incisions, root canals; this technology is bringing great value until students wait to work on practicals. Studies have shown as to how such medical training videos enhance learning by better grades and higher interest in learning.
The J and K Virtual Reality Centre at Western University of Health Sciences in California and at the University of Nebraska have already opted for imparting these video-inclined learning modes.
It’s good to know that the supply of visually appealing video that is high on crisp communication isn’t affected. In fact, it’s necessary now more than ever before. At Twisted Frame Toronto, we’ve been executing ample of videos for the healthcare sector. Check them out here.
We’d be glad to contribute to any healthcare video or motion graphic video requirements that you may have to implement any of the above objectives.