Corporate video production has its highs and lows. But what keeps it going is the constant changes in trends and consumer demands. So, what trends are on the go in 2025?
If your profession includes video marketing, it’s best to know the new and improved video production tactics available in the current market. Thankfully, Toronto, Canada’s well-known Twisted Frame is ready to divulge these secret tactics.
Keep in mind that such changes in corporate video marketing change happen due to algorithms, technological advantages, and consumer demands. So, let’s check out what new corporate video production trends are ruling the market in 2025.
#1 AI has become more prominent in content creation
Artificial Intelligence AI as a concept has been evolving constantly for the past couple of years. Its talents include image generation, video editing, and creating everything from outlines of scripts to music sheets, and more.
Hence, AI’s contribution to video production has been a long-standing collaboration- to utilise AI with video production. Not to forget, AIs’ help with photo-realistic content creation has not gotten less.
Rather, as time goes on, AI will become a more constant part of corporate video production and marketing. Its high utility will not go unnoticed from now on, as it’s already well-integrated into corporate video production.
AI has been helping create quick work of video editing, production, text-to-speech, and more. While it continues to learn about data collection from these menial tasks, we might see AI become a more prominent use-case software in the future of video production.
#2 More, MORE smartphone-based content
Content video creation is best showcased on a screen that everyone has in their hand – a smartphone. These videos come with advanced features to show off your brand and also interact with consumers and potential customers.
Moreover, you can also opt for live streaming on various platforms to engage in one-on-one conversations with your viewers for the brand’s personal growth. These live-stream videos can also substitute for your brand’s soft launch, a unique take on launch parties and advertisements.
Moreover, while regular videos can last for over a minute, corporate ads on social media can be as short as 30 seconds. This short-form video content offers more immersive experiences, especially for the younger generations.
Since more and more consumers get their information through smartphones, this year might change how we put out corporate advertisements and also bring in a change for platforms. So, for authenticity and relatability, smartphone ads are a way to go.
#3 Also, more drone videos
Drone cameras have been part of videography for years but now have entered corporate video creation scenes. You might find them zipping through the skies above them right now.
These cameras work wonders in creating breathtaking corporate content for cityscapes, concerts, new shops, etc. You fully control the scenes you wish to capture, the angles, and the movements. Moreover, AI improvement has helped drone cameras to stabilize more while on-air, giving you more crisp shots in the long run.
But why are drones becoming more popular among videographers?
It’s more diverse and offers more immersive shots that resonate with the viewers. It’s a step higher from traditional videography, allowing you to play around with various concepts, visions, and corporate video marketing.
In short, the drone is software that’s steadily learning stability, obstacle courses, and real-time tracking. It’s a quick and affordable solution for AI enhancements.
Put it to test with Twisted Frame
Now that you know how corporate videos are evolving with time, it’s time to put it to the test. Thankfully, Twisted Frame is ready to help out.
Contact today to learn more about content and corporate video marketing for your brand.