The last two years have been testing for everyone in Toronto. Anxiety, stress, increased drug consumption, lack of sleep – are matters of grave importance. Institutes, pharmaceutical companies, awareness communities are rolling out campaigns to correctly address these issues. 

The rise of video to spread mental health awareness doesn’t come as a surprise. Several people are using the coping method of talking to friends and family. But many don’t have this sort of liberty or access. Videos can make a difference to reach out to these people and help them get support. Be it a live-action video, animation video or illustration – the core aim is to inform, support and spread much-required awareness. At Twisted Frame, we’ve produced several healthcare videos – and each has been special for various reasons. 

Taking from all those videos, here are some useful tips to keep in mind when you’re making a healthcare video

#1 Share real stories of real people – create trust in your campaign 

The story in a healthcare video is quite different from that seen in other corporate videos. It’s not only the writer’s script. It’s a story of all sides – person suffering, person treating, family and many more.

Only the person suffering knows how bad it can get. It’s important to make them an integral part of the video so they can openly share how they feel, why did they choose/ consume what they did, their coping mechanisms, etc. This can encourage other sufferers to take fruitful next steps. 

In our recent CAHM video, we presented personal stories of youth who has been using Cannabis. 

#2 Present science-backed, expert opinion – brings value and fact-checking in your campaign 

Not every sufferer is aware that they require a certain kind of treatment. Bringing experts in your video can spread awareness about disturbing issues and how to deal with them. It also conveys the message that people suffering in silence are being ‘listened to’ now. And there are people out there, ready to help out. 

We interviewed several experts to help in spreading awareness about how to talk to youth about cannabis. 

 #3 Watch your tone 

Everyone is feeling the effects of this pandemic. But is any generation feeling it more than the others?

Take the correct tone for the audience. Not all generations feel the same about every issue. 

#4 Simplify complex concepts with the help of explainer videos or motion graphics 

Many medical and healthcare topics can appear ‘technically complex’ for commoners. The use of motion graphics can help simplify complex processes, structures and reasoning for masses. We extensively make use of graphics to support such communication. Have a look here. 

The good news is that corporate animation is for all pocket types. Technology has made the world of animation affordable as well as expensive. One can pick right from simple explainers, motion graphics, 2D, 3D to a full-blown Disney level gig. One can choose from a whole lot of types basis their pocket and yet drive the brand message. In one of our previous articles, we spoke about how to reach your Toronto based customer in 2021 through corporate animation. 

If you’re on the lookout to make a healthcare video, feel free to reach out to Twisted Frame.