Are you raking your mind for the perfect ways to innovate your corporate video concept? Well, then it is your lucky day because we are here to add some pizzaz to your brand’s jazz. 

Certain factors or flavors add powerful creative angles to planning out a corporate video. They can help you discover brilliant and innovative concepts to create a video that sells your brand to targeted clients. 

So let us dive into these corporate video strategies that can help you think of a brand video to woo your potential investors.

  • Think of the benefits you offer

The mark of a good brand is its benefits. When planning some concepts for a corporate video, convert your product/service’s features as benefits. 

How does your brand solve everyday problems? Does it offer the benefits you are marketing? If so, are there any real-life customer reviews you can add to your corporate video? 

When ideating your brand’s visuals, always note down the enjoyable benefits to add to the video.

  • Ideate, ideate, ideate!

Do you have a corporate video concept to bring to life? Then talk to everyone. The marketing industry is sprawling with experts who can always help you ideate your brand’s next big break!

Schedule meetings with your team to brainstorm some great concepts. Try to note down their inputs, big or small, and run your ideas through them for more insight! 

Who knows, your initial plan to create a tutorial video might turn into a story ad at the end of the day.

  • Create a narrative that sells

Let us say that you sell shaving foam and are thinking of an ad that shows how good it smells. Will it work? Probably not. 

For shaving foam, the narrative can be how well it removes your body hair, its protection against blade cuts, and skin sensitivity issues. These are real-life questions your viewers might have while watching your corporate video.

So when ideating on your corporate video concept, think of the voiceover that fits, the product’s benefits, and its story that ultimately sells.

  • What type of video best showcases your brand?

Does your brand’s identity relate to animated videos or real-life backdrops? Visuals play a focal role in your corporate video strategy. It adds to your ad’s story, invokes interactive emotions, and lets the viewers decide on their investing opportunities.

Think of a gripping story, interactive visuals, and colors that set the mood of your corporate ad. And lastly, ideate on HOW you wish to tell this story because mediums always matter.

  • Which platform is most engaging for your corporate video?

All social media platforms can help you find engaging customers. The trick is to ideate the right corporate video style for the right platform. 

So when you are planning a fantastic video concept, make sure it fits the target platform’s viewers. Facebook viewers engage differently than Instagram’s. And optimizing your video to these criteria is a clever professional decision.

In conclusion, a corporate video concept is born out of multiple amazing factors. And integrating these factors into your innovative ad planning can benefit you in the long run. 

And if you want to strategize these tips with professional help, Twisted Frame can help your dream come true. Contact us today to make a mark in the marketing industry!

We are a professional Corporate video production in Toronto. Our skilled team of videographers and editors will make your corporate video stand out from the crowd. Contact us today!