The video production process for corporate companies is a long-form method to create advertisements. The shorter the process, the more mistakes you make or ignore. Hence, it’s best to know how to make your corporate video production process stand out. 

So, how to make your corporate video stand out and stay longer on social media? Today, thanks to professional tips from Toronto-based Twisted Frame, we’ve curated a complete guide to the video production process that will help you make some unforgettable ads for your brand. Let’s begin. 

Step 1: Developing Your Idea

Planning out your ideation process can help you go further into the advertisement. For starters, think about what your idea is about. For example, who is it for? What does it offer? And what’s your theme?

More importantly, is your ad for retaining customers, attracting new clients, or both? These thoughts have a large influence on your video. The colors you add, the music you choose, and the props you add to the sets. 

Knowing your target audience also impacts your idea, helping you re-think your concepts, and bringing about a fresh look to your initial vision. And to make this easier, ask yourself a few questions:

  • What problems does your product help solve?
  • How is your solution different from your competitor
  • What benefits do you offer to your target client?
  • What’s your plan if this idea fails?

If you have these questions solved, then you’re ready for the next step of video production. 

Step 2: Ready Your Script

Now that your idea is set, it’s time to bring it out. A story and its script require tonnes of elements. For example, what emotions does your story entail? And how do you want your tone to be?

For example, let’s check out the Transportation video for Twisted Frame, Canada. Its music, tonality, and voice acting best show what the video is all about. For example, if there was heavy metal music running in the background of this informative video, you might not be able to hear the voice actors explaining the services. 

A friendly tone, warm greetings, and soothing music go best with informative videos, while other themes have their unique properties. These ideas work best when you write them down and form a script. 

Now, writing a script is not a one-person job. It requires a team of professionals to make the story more presentable. Make sure that the language stays simple and non-technical for the layman to understand your call to action. 

Additionally, ensure there’s a proper flow to your video. For this, you can sketch out your film set and work with professionals to create a mood, style, and tone of the script. When you have the rough story, it’s setting, and some casual artwork ready, you can take it to your team for further modification and changes. 

With the words and visualization in progress, it’s time to check the next step. 

Step 3: Begin Pre-Production

Now that you have your words ready, it’s time to bring it to the big screen (or a phone screen.) 

Pre-production is all about readying your team for the actual film production and editing. These include:

  • Checking your budget for the corporate video production team
  • Casting actors, directors, and editors
  • Looking for the perfect video shooting location
  • Checking out the props and equipment you need for the production process

You also need to schedule tons of meetings with different professionals for video editing, graphic designing, and photography sessions, each with their priority settings. Keep in mind that this is the most lengthy process of video production, as you need ample time and teamwork to bring all the components together for a great video production session. 

Not to forget, the pre-production process is also about completing all your legal formalities so your project remains safe and in good hands for the long term. Any issues arising from plagiarism, non-payment issues, and breaking NDA regulations can stay under a professional lawyer’s hand while you handle corporate ad production. 

Step 4: Production and Post-Production

In all honesty, there are lots of similarities between production and the post-production process. In short, the video production process takes care of shooting the actual film, re-taking error shots, organizing the set for every sequence, and taking some extra shorts for BTS videos to market your brand further. 

As for the post-production process, most of the time, it’s all about re-doing the above mentioned steps but with more carefully curated processes. During post-production, you handle all the good and bad takes, file them accordingly, and check, re-check, and triple-check your advertisement for any leftover errors. This video by Allergies Quebec, by Toronto-based Twisted Frame, can best showcase how a clean, smoothly transitioning ad looks like after all three production processes. 

Not to forget, this is also the time to invest in polishing the video with good graphics, clean background music, re-shots of error scenes, and removal of problematic bits that might put your brand in a bad light. 

Both production and the pre-production process are crucial in ensuring you’re ready to bring your brilliance out for the world to see. How you deliver, market, and distribute your brand advertisement depends fully on how well your video is doing or will do shortly.

Get your Video Production Process in Sync Today!

All in all, these steps are the bread and butter of every corporate video production project. Skipping on any of the steps will lead to poor-quality video, lack of teamwork, or worse, zero idea-to-visual results. 

So, if you’re looking for a professional corporate video production team that ensures all these steps stay fulfilled, contact Twisted Frame today and gear up for your next big media moment!