We are working, working out, shopping, watching Netflix shows, and face-timing friends – all through videos on our screen. Brands are trying to reach the common man through these very videos. 

This makes corporate video production and animation an inevitable tool for Toronto businesses to lead sales and conversions

  • Brands are going where customers are chilling

As customers use so much of the video format, businesses are investing more into the video route to market, sell and grow. Video is being coupled with AI and VR technology. 

Successful remote operations are being executed with the help of AI and VR technology. NBA League Pass and NextVR had already announced their e-pad collaboration wherein live basketball can be watched in a thrilling virtual environment. 

Cerebras Systems, the pioneer in accelerating artificial intelligence (AI) compute, established office in Toronto to drive AI technology.

  1. Brand building through video content 

There are many ways a corporate video can build its brand. It can make the brand look unique and stand out. A properly edited video can add more engagement to the website. Moreover, it can also make the brand ready for social media marketing. 

B2B buyers look for benefits in the products they invest in. They search for relevance, popularity, and a brand’s wow factor. And the best way to portray them is via a brand video. 

They look for low-risk investments into companies that showcase their products to add value to their daily marketing strategies. 

So, if you want a corporate video production company to make a mark on your brand’s project, create a video that can be repurposed for different social media channels. 

  • But don’t forget the non-negotiable ‘value’ in video

Video production companies and animation studios are taking the narrative of ‘value’.

Ultimately, that’s what customers need to know from a brand today – ‘can it give real value?

Unlike in the past, they don’t want graphics of fancy soaps falling in the forest. It needs to tell them ‘will it keep them safe from bacteria?’

  • Increased need for healthcare videos

The healthcare industry has welcomed animation to reach out to patients as well as staff. By now, we all must have received notifications from several medical and healthcare clinics which have begun online video consultations with doctors. Patients are being treated via video links. 

Training videos are nurturing new skills within the healthcare staff network. Healthcare training videos are helping paddle back-end data, patient histories and teaching how to operate in an entirely new e-communication workflow management model.

Do watch our works for Octapharma’s Nuwiq and others in the healthcare sector. 

  • Lastly, make sure your video keeps up with the fast-changing times 

At Twisted Frame, we’ve constantly been adapting to the needs of the new times. With changing behaviors of target audiences, brands too need to equip themselves to address objectives accurately. Using video and a narrative correctly can drive sales. 

Let’s have a chat as to how your business can leverage the different video types through our Toronto video editing, video production, animation and motion graphic services.