Helping every Toronto business to market amidst lockdowns

Pointer No 1. 

Simplify it more. Use more of explainer videos 

The reality is that people are anyways dealing with a lot of complexities – be it at home, health front or on the job front. The last thing you want to do is pitch your product in a complex manner and drive them away.

Let’s put it as, ‘simplification is a must-have’ to effectively transmit information about your company into other people’s brains. 

Explainer videos are the best bet to sell products and services – especially ones that hold complexity in them. For instance, pharmaceuticals or complex workings of any product.

How do explainer videos simplify understanding for consumers or prospect clients?

  • Explainer videos clearly highlight the key messages and Call-To-Actions. One cannot lose it in a well-made and seamless explainer video.
  • Explainer videos bring in emotion and connect through a colorful play of characters, colours and graphics.
  • Explainer videos explain problems and solutions through stories, in an engaging narrative styles as opposed to the long and dragging reading material approach.

Check out these gripping explainer videos for BatchPro Connect as well as RBC Mortgage produced by Twisted Frame.

Here’s more on how to repurpose your video content for the new-era-digital marketing. 

Pointer No 2.  

When it comes to video editing, make use of ‘Sync Tempo Decompression’ 

While filming fiction, there is a director giving constructive directions to evoke drama. However, if we observe non-fiction narratives or documentaries, there is little scope to generate drama while filming. High impactful moments definitely exist (say, how a village addressed their water problem or how a man tutored 21 kids for engineering coaching – free of cost) but these can be lost if not conveyed with apt editing. 

If placed at their original tempo in the timeline, their intensity and the impact that the documentary can create can be lost. With sync temp, one can artificially add time and space. 

Add shots that can be in sync to a voiceover. Say, while the man speaks about his struggle to find funding to set up a school in the village; show shots that can best depict that. While this happened in the past and there is no way to recreate, place mood shots of the man showing him pensive or working hard. 

The voiceover too should enhance each word. Build up onto the line which finally reveals the solution statement.

And mainly: does the story matter at all? 

More than ever.

Pointer No 3.  

GO BEYOND the redundant targeting parameters of age, location, gender

Marketers need to be reminded that beyond the targeting parameters followed (age, gender, location, ethnicity), there is a person with human emotions. Today, creativity needs to ensure that the user dwells more on the digital video. 

How? The story in the digital video has to connect on a daily-level and not on a superficial-level. The story has to address the user’s daily problems and offer solutions. These can be solutions wherein one has to directly use the product. Or, solutions that can inspire or bring hope for the user. 

If your user has been facing the problem of having to scrub doorknobs with great force, can your sanitisation spray make the scrubbing effortless? The storyline communicates that you care for your consumer and understand his pain-points. 

If your user hasn’t met his loved ones since a very long time and is feeling low about it, a motivational video story can give him the hope needed to pull through the wait. Sometimes in life, all good things require a longer wait. The brand can offer positivity for the interim by making an energetic and vibrant video of how friends are catching up through ‘online modes’. Right from clinking glasses to doing laundry together. 

If your brand requires people to physically experience features of a product, AI video production help you achieve that and deliver the experience to your user in the comfort of their home. 

Stories of value can play a vital role to ensure that the user ‘dwells more’ on the video, which leads to higher engagement and higher chances of purchase. 

Here are 3 not-to-miss highlights: 

  1. Think of your audience first. Then, write a video script. 
  2. Ensure your digital video story holds value for your audience. Tell how ‘you can help’ to solve their worries, instead of simply selling your brand upfront. 
  3. Invest time, creativity and the right talent pool to create any digital video. 

Here’s more if you want to know what kind of videos exactly get crazy conversions. 

Having an engaging video helps people stay longer on your website, and go onto actually execute the call-to-action in the video. Studies have shown that correctly-done videos (be it corporate animation or live action) on landing pages retain visitors for longer and this gives the website a better credibility on popular search engines. This is why video marketing is extremely impactful in Toronto. We’ll say – quite a favourite choice amongst most minds.

Do you want to pick up your business in Toronto and reach out to your target prospects or customers? 

At Twisted Frame, we’ve constantly been adapting to the new voice of video & consumers’ revised patterns of behaviour. Let’s have a chat as to how your business can leverage from the different animated video types through our Toronto video production and motion graphic services.