Technology, Social Media, and the Healthcare Industry

As people have more and more access to information, and people – many industries such as Health Industry have had to adjust to find a balance. The balance is between the hands off approach of providing information about their business in the digital world, while building and maintaining their customer service and keeping their clients happy. This is no different for the medical industry, and as in so many other fields, there are some companies who do it better than others.

The Medical Industry and Social Media

Social media is one of the primary ways companies stay in contact with current and potential clients and customers. The use of social media has brought businesses and their publics closer than ever, but how does that translate to the healthcare industry. Several of the major healthcare providers post information about the services they provide, testimonials, and current information about medical breakthroughs and the healthcare industry as a whole.

Social media empowers both the medical professional and the patient, and gives people the opportunity to voice their frustrations and praise of a certain provider. Because of how fast social networking works, people in the healthcare industry had to engage with their patients, or the general public as a whole, or expose themselves as a less than compassionate company, and nobody wants to see doctors or deal with providers who they feel don’t care about them. Social media helps people to choose the best healthcare providers for themselves and their family.

Technology and Healthcare

Technology has helped the healthcare industry evolve and advance to the overall betterment of the public. Not only has technology elevated the medical field through science and invention, but also in the way people gather information and interact with the healthcare industry as whole. Take for example the internet. The internet has changed the way people can sign for and find out about medical insurance. If it wasn’t for the internet, the affordable healthcare program wouldn’t have worked. That fact that everything was online made the information and process accessible to some people who would have otherwise missed out on that healthcare program.

The integration of technology and the medical industry has changed the way some people view illnesses and diseases. Before people had long-term strong relationships with their medical providers because they would interact with them at least on an annual basis, but now people can go online to see what they believe ails them, and find alternative avenues for treatment. People no longer depend solely on a general practitioner, or medical specialist view of cures and treatment.