In the last month, you must have come across at least an article, post or newsletter which stresses how video marketing in Toronto is key for digital marketing. Standing at the start of a vaccine era (and an ongoing lockdown), video marketing has shaped up in aggressive ways. 

Let’s just refresh a few facts – one-third of all the internet users are YouTube users — watching 500 million hours of video every single day! Businesses are maximising their corporate video content through ads, emailers and other marketing strategy,

Why so? 

It’s simple. Clients and customers still need to hear, see and feel your product. This is where video marketing provides for a powerful connective dynamism – with qualities of hearing, seeing and feeling through emotions. 

However, a corporate video should either ‘make a transaction’ or at least help with one – by driving g the customer/client to remember the product. This is a huge step towards a successful transaction. 

As a leading corporate video production house and agency in Toronto, we’ve deeply worked with what works V/S what fails. 

So, let’s unveil all truths, and share as to what are the core elements needed to make a video that sells. 

#1 It need not be ‘viral’ or funny

Every ‘viral video’ doesn’t sell. Get this ingrained. 

It’s not necessary that the video has to go viral, or be funny – to help towards a transaction. 

The video needs to meet either of the two purposes:

  1. Entertain the viewer thoroughly. This helps the customer remember the brand – for longer. The story goes onto play on his mind or he is driven to follow your brand. All these acts bring him one-step closer to purchase.
  2. Educate the viewer. If the video can address any of the problems of the viewer in an effective manner, then it’s a deal maker. For instance, rather than simply showing the features of a bike, how can the bike make the viewer enjoy life more?

Or, how can I free myself from the constant fusing of bulbs in a lab? Let’s see how this video executed by Twisted Frame addresses it. 

#2 A story is better than a hard-sell CTA

You must have heard EVERYONE say how CTAs are cardinal. You must have even read it on our earlier blogs.

But, a ‘hard-selling CTA’ is quite damaging. Viewers don’t like to be pushed. The best video production has stories that can connect with the target audience. Videos that are harping about the brand, more than the value for the customer — they are simply shunned away

#3 Place ‘quality attention’ – right in the start

Make sure your opening shot is the hook for your entire video. The first 10 seconds matter a lot. 

It’s good to drop a hint of what they can expect from the video: is it a fun story, thriller tale or emotional piece. 

You can also present a problem-solution type story wherein the first shot reveals the problem/pain-point being faced by your customer (Do you want to protect your family’s health?) then present them with the most apt solution—your product or service. Typography is the tool to pick here. 

The options in video content have been rising by the day. This also increase chances of audiences tuning out if they don’t find the content interesting or useful –right from the first shot. 

#4 Don’t take a cheap shot to get attention

Here’s something that can really piss audiences (and sadly, a lot of video production houses and agencies end up doing this). 👇

For instance, they start with something totally ‘unrelated to their product but catchy’ –say a flying submarine. Next, they go onto say ‘we don’t sell flying submarines, but this is what we sell’

The consumer feels betrayed and cheated. He had his time invested in watching & getting to know about the flying submarine…only to be told that ‘here’s our real product which is very different from a flying submarine’.

#5 Video editing influences like crazy– so do not neglect it! 

45% of people are watching more than an hour of videos on Facebook or YouTube per week. Due to this sort of demand, there is an influx of content streaming on our devices. Given low attention spans of audiences, it is a no brainer that your content needs to be captivating. Video editing might seem a lesser-important area to focus on. But, video editing can influence video marketing and reach too.

So, get the right video skills to make a video stand apart and do justice with emotions. Here’s how to select the best shots for compelling video editing

‘Template video strategies’ just don’t work anymore. It’s key to adapt to new changes and new behaviours of consumers. At Twisted Frame, we’ve constantly been adapting to the new voice of video & consumers’ revised patterns of behaviour in Canada.

Feel free to have a chat with us to upscale your business through our video production, animation and motion graphic services suited for your business objectives and customer’s behaviours patterns. 

Let’s have a free chat today!