By now, AI has its footing within the corporate video production industry. We see the perks of using artificial intelligence in several corners of video editing. However, it’s always best to know how far the road goes.
As helpful as AI is in lessening our work within the video editing sphere, it has limitations. We must use AI within human limitations to avoid making our work look soul-less. To help you understand this better, Twisted Frame, a renowned video production company in Toronto, has a few preventive tips.
So let’s not slip up our work and check out where not to use AI in our every video editing work.
1. AI Writes But Fingers Type
One of the most potential risks is letting AI write your scripts for you. While AI writing can help content creators with ideating work and adding new features to their work, it cannot write complete scripts for corporate ads.
You might end up with scripts that lack human emotions or soul, which every ad needs. Moreover, AI-written articles and scripts don’t follow brand voices and keyword placement, making the lines feel childish or too articulate.
Hence, it’s best to draft, discuss, and write your scripts alongside a writers’ team to ensure the best possible outcome. Of course, you can always use AI to re-check your work for a better result.
But Does AI Help?
AI helps to detect grammatical and spelling errors and keeps your script clean of any issues. Moreover, it helps to fix the spacing between lines and lets you decide if you want some lines removed or rewritten.
AI writing has come a long way, and it’s best to use its abilities to fool-proof our work for the better. Moreover, AI and scriptwriting go hand in hand when you need to complete your script faster and need a tool to check for flaws on the spot.
2. Colour Me Flawed
While AI can correct color-related issues on your scenes, yes. However, to allow AI to conduct projection, color change, and amplify hues or shades is never a good idea.
A corporate video needs pristine colors that go well with the brand image. Each shade and hue must coincide with the theme and the brand’s logo. And letting an AI choose might double your workload.
Not to forget that letting AI decide on the color palette can lead to human corrections and losing clients due to unnecessary errors. Let’s remember that AI can help but cannot complete your tasks for you.
Where to Use AI?
Instead, you can use AI software to detect errors in your scenes and correct the colors put in haste or by untrained hands. It’s always best to learn from mistakes rather than let artificial intelligence fix them without your knowledge
Additionally, AI also suggests different solutions to color corrections, letting you change your strategies on the fly. To understand this better, check out this video for RBC Mortgage by Twisted Frame. In many parts of this video’s segments, we have highlighted on screen portions for better understanding. The highlight colors guide your eyes to the crucial bits.
Such corporate videos are only possible through human hands, but AI can always correct human errors.
3. Your Voice Matters Most
By now, we’ve all heard how AI voices sound on influencer videos about food and travel vlogs. By now, it’s common for people to use AI voices to hide their own identity. However, to the viewers, it might sound a bit lifeless and fail to draw attention.
AI voices do not hold attention due to the lack of emotions shown. They sound awfully similar to each other and have limited sentimental reactions. You might find them to be an easy substitute to voiceovers to launch a video on time.
However, such tactics work poorly for professional corporate videos that spearhead the brand toward success. Hence, real voices are necessary for corporate ads, to help viewers feel synced with the emotions you show through the ads.
How to Make AI Voices Work Out?
Of course, you can use AI to create captions in different languages. You can also use AI to detect errors in the script. Moreover, you can use AI to correct grammatical errors. Hence, AI can help you create video content without its voice.
Moreover, AI voices can come in handy if you have short videos with minimal voiced portions. But for long-form or musical videos, human voices have your back.
One of the best examples would be the Grease Musical promotion video from Twisted Frame. The hype in tune and the energetic voices bring out a sense of passion and energy that only humans can exude.
Use AI Where Most Necessary with Twisted Frame
In short, if you want your or your client’s corporate video to soar on social media, let AI help you where it’s best, i.e. detecting your errors. It’s an ever-learning software with limitations that only a human can fulfill.
And for some great corporate ads, Twisted Frame has your back. So check them out today for more information.