Medical Videos – How Technology is Influencing HealthCare

By July 11, 2016August 10th, 2020Healthcare Marketing Video

Medical Videos – How Technology is Influencing HealthCare

Advancements in technology have seen information distributed across the world at unbelievable speeds. Many industries today are trying to keep up with the changing technological times, while still trying to strike a balance between staying up to date and keeping their consumers interested and satisfied. This has also proven the case with the medical industry. From the days of painful surgical processes to the discovery of much more effective anesthesia drugs, technology has had its impact in medicine

What does social media have to do with it?

No one can overstate the power of social media. Virtually every industry is run online, and social media is the most powerful avenue. The use of online platforms has expanded medical research and people are able to access so much more information on a particular field than they could in the past. Knowing the power of social media, it is more of a question of ‘How can I use it to my maximum advantage?’ than ‘Is social media really helpful to my medical practice?’

So revolutionary is the power of social media that medical practitioners have also taken to it. The interactive platform provides an avenue where practitioners can post up the services they offer, and link up with their clients, who can issue testimonials, compliments and complaints to the company in a bid to try to get them to improve on certain areas in their field. The speed for which social media operates makes for promptness and issues can be tackled as swiftly as they come.

Emergence of Medical Videos for Marketing

It can be a stressful process, especially for startups, to try to convince potential clients and investors, to go for your services without a medium that is completely mind blowing.

Today, the use of presentations and carefully crafted words have been adopted to try and coerce people to go for what you offer, but in medicine, nothing can come close to medical videos when it comes to audience outreach.

The truth of the matter is, reading can be a long boring process, and most people online view, send and share videos rather than text content. On YouTube alone, for example, there are over 4 billion views each day. This only goes to show the power of audiovisuals in any organization, thus bringing medical videos into focus.

Medical animations can be quite engaging. Rookies who are studying medicine use animation videos as a form of medical education, in order to get a grasp of some otherwise difficult concepts because of their friendly nature.

Advancements in technology have brought about the use of more engaging 3D animations, which are of much better quality, and far more appealing. Medical videos which are short and concise bear much more information than some other methods of disseminating information such as using PowerPoint presentations, which eventually lose the interest of the viewer.

There is no doubt that technology is playing a huge role in the medical field today. A study has revealed that within the next five years, online video production will account for more than a third of online marketing campaigns. That said, the sooner a medical practitioner realizes that fellow competitors are already adapting to newer innovations such as medical animations and other forms of medical research technologies, the sooner they can also level the playing field, and be able to compete on a more promising position.