Both, the healthcare and pharmaceutical industry, are making every attempt to become more accessible for patients, healthcare staff, medical students and B2B.
As healthcare clinics invest in softwares to promote telehealth visits and reduce the pressures of people piling up, an immense layout is being chalked out. Healthcare technology and broadband connections are being heightened. Acoustics of rooms are getting sound-boarded to negate echoes so that patients can hear their doctor clearly over video conferencing. And, the role of video is taking new shape. By filling in for the absence of human touch, and providing qualities to see, hear and feel; video is modelling into a new vitamin itself. Right from medical and healthcare training videos, medical educational videos, medical animation and healthcare marketing – each video form is bridging gaps. Almost like a vitamin fuelling one’s body.
We fondly call it ‘Vitamin-V’ or ‘Vitamin-Video’ at Twisted Frame Toronto.
Let’s look into the unimaginable impact and possibilities from these varied medical video options.
- Patient adaptability videos to connect with patients
Attempts are being made to decrease the pressure of people piling up in clinic facilities so as to treat the ones who cannot be treated online. This will also help reduce any contagious spread to the frontline staff. So how does video come in?
Now, with online consultations for conditions that can be treated over the web, health does require a human element. We need to hear from people who have already received treatment for health conditions others may be looking to address – be it physical or mental health. These aren’t ‘testimonial videos’ by clinics to generate business, but ‘adaptability to the new’ videos to implant new adaptability skills. We all are very new to telehealth checkups. We are all equally anxious and equally open to adapt.
Videos about real-life people talking about how a certain treatment plan has worked for them. People sharing their honest experiences as to how are their online consultations different/similar to personal visits. This can help people adapt to the newer means when the condition can be treated online.
Here’s one for Nuwiq– a medical educational video to highlight Octapharma’s haemophilia R&D and how it is improving treatment for patients. We used dynamic 3D models, compositing and animation to depict complex ideas such as how Factor VIII works in the blood stream and its interaction with proteins. Our team of creative animators and designers showcased assets such as antibodies, role of Factor VIII and Nuwiq in the simplest yet creative manner for better understanding of all healthcare providers in the pharmaceutical industry.
- Healthcare training videos
The medical network is truly an infinite galaxy: doctor-nurse, doctor-patient, patient-receptionist, clinic-pharmacy and so on. With a digitally-driven capsule being injected into almost each department, this healthcare network is quick to learn the new skillsets and bridge gaps. Right from managing backend, patient histories, online consultations, tracking treatment plans to acquiring medicines – all via online modalities.
Healthcare explainer videos are using motion graphics to explain this virtual care capsule launch, depicting step-by-step features of the new soft wares in use. Right from basics of how to log-in to accessing records, measuring samples, reporting histories, tracking treatment plans and placing new medical equipment orders.
- Driving B2B sales for pharmaceuticals
Sales and marketing teams are leverage videos in powerful and engaging ways. B2B focussed videos are helping explain the role, value of medicines to doctors, pharmacists, etc. Through motion graphics and animation, medical videos are made engaging and simple-to-understand ways.
Here are a few examples of B2B medical videos aimed at a target audience of doctors and pharmacists.
- VR for medical students’ educational training
In one of our videos ‘Ask the Doctor’, we depict as to how the future of healthcare is all about bridging accessibility gaps. VR technology opens doors for global access to medical consultation and medical training.
360 degree videos and VR have moved from simply delivering ‘experiential entertainment’. They’re holding something crucial for medical students to impart active learning. A lot of modules cannot be communicated via literature only, and in the absence of practicals. How would one display incisions? How would one explain root canals?
A lot of medical schools are investing in creation, curation and sharing of crucial video content for students to acquaint themselves and not lose out on time due to lockdowns.
We’d be glad to work with you to create engaging, objective-driven medical and healthcare videos for your product. Reach out for a free chat at [phone number].
PS: Here’s Twisted Frame’s standing ovation from Toronto to all the healthcare workers in this globe. The goal of the healthcare industry stays to serve the health of the society; and they need a standing applause for all their efforts during a pandemic!