Information being conveyed in an understandable way, was reported to be one of the highest wants of patients, according to a series of focus groups conducted by the Schwartz Center. This sounds like a logical ask, and yet miscommunication (or lack of additional communication) in the healthcare industry is rampant, as we all suffer from the condition of being human.
Medical records fail to be properly interpreted, staff changes and lack of consistent information is passed between the interprofessional field, and language barriers can be more prevalent in a city such as Toronto, where over 180 different languages can be heard (TorontoSOM).
Utilizing engaging medical animation videos has the ability to provide educational information for a longer lasting impact. It is a time efficient product for both health care providers, as well as the patient, and ensures that information can be understood, retained, and reviewed, on an individual basis that suits the needs of the patient. With the convenience of using a reusable educational tool such as animated videos, information can also be shared with family members and caregivers, ensuring everyone is well-informed on the team.
Interested in acquiring some hard facts?
About 30% of our brain’s functioning is used for processing visual information, so it makes sense that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text (Insivia). More surprisingly, 3% of our brain is dedicated to hearing. It’s amazing that we talk to one another at all!
To see a sample of how medical animation videos are a solution, check out our Medical Reel.
Article by: Samantha Marentette