If you’re following the latest trends happening around the net, you probably noticed that the web is on fire with Pokémon Go: the reality augmenting app from Niantic that’s sweeping attention spans into smartphones, while turning idle slowpokes to always on-the-go trainers tasked with the greatest Pokémon-catching mission of a lifetime.

By augmenting the real world with a dose of digital interactive video production, Pokémon Go is essentially a game that realizes a childhood dream of many wanna-be trainers. By installing the app, it is now possible go out into (a) neighbourhood and encounter a Pokémon, and capture it by using smartphone’s interface to throw a Pokéball. Ingenious idea, indeed. And something that a lot of Pokémon fanatics wanted since the inception of Nintendo’s deviously addictive brand in the late 1990s. Not bad for a videogame with very rudimentary video production values.

Despite its low-key release in three countries, It took only several days for Pokémon Go to explode worldwide, and become one of the most downloadable app in the mighty Android arsenal. Upon its release, users who did not reside in US, Australia, and New Zealand flocked to APKMirror portal, to bypass the official app store, and download the game in their respective countries. It seems Interactive video production and augmented reality have evolved into an impressive, starving, beast.

This is no mere couch potato kind of game. Players may chance upon a Pokémon in their own home or backyard, but the real bounty is out there. By having numerous critters favoring specific spots like parks, forests, lakes and rivers, Pokémon Go engages users to go out into the wild to capture different types of Pokémons. The app is free, but it comes with some restrictive measures to keep players glued to their smartphones, releasing its hold by either sheer determination, or paying money to speed up the collecting process.

Users can buy items in the app store for real money to help them lure Pokémon to a specific location. The app uses the smartphone’s GPS and clock to generate critters around player’s location. The tricky part is, not all locations will contain all the possible Pokémon existing in the game. Exploring different cities and locales is often required at different times, as the nocturnal critters will only come out at night — Pokémania is a 24-hour, 7-days-a-week marathon.

Any doubts about the power of an innovative mobile videogame featuring quirky CG animals, should be faded now, as Nintendo’s stocks recently upped in worth by 20% when the game released. Swiftly adding $17 billion in market value to the company that now entertains gamers of all walks of life spanning generations. But the real winners are the individuals more akin to the taurine-inspired Tauros, right here in our homeland: Canada. How? Simple, the Canada’s Pension Plan investment board holds 318,000 Nintendo shares.

You can bet that CPP holders are stuffing their Pokéballs with, not only rare critters, but also pure profit from shares that are now worth over $108 million Canadian dollars. Go Canada, go!

Author: Tomasz Juszkiewicz