No matter how busy work gets, companies cannot miss out on ‘connecting’ with their employees. It is very important to keep employees driven and motivated. After all, their commitment and energy levels matter to the business. 

Several companies are ensuring employee engagement through varied types of video content. With the launch of hybrid set-ups and continuing packed work schedules, these videos can be watched anytime and anywhere by the employees. 

Let’s see how your business can connect with employees through effective corporate video production & animation.

#1 Videos to upskill

The world is changing faster than imagined. Everyone is in the need of new skills or aiming to enhance earlier skillsets to achieve maximum potential. 

Evaluate if your video story can equip your staff with new skills. In the last two years, a lot of businesses focussed on skills meant only for work-from-home. For instance, how to turn more efficient with online team collaboration tools such as Asana, Zoom and the likes. 

It’s time to take a 360-degree approach to teach skills. 

If you are a car repair company, can you teach DIY skills for automobile maintenance through an instructional video?

If you are a brand that sells bakery items, can you teach the skill to cook some unique dishes to your staff? 

#2 Videos to train 

Let’s take the example of the medical and healthcare sector. The pressure has been immense, and the change has been faster than ever. 

There have been new introductions/ new software/ collaboration tools of the medical network: doctor-nurse, doctor-patient, patient-receptionist, clinic-pharmacy and so on. With a digitally-driven capsule being injected into almost every department, the staff has to be continuously trained to bridge gaps and serve in the best manner possible. Right from managing backend, patient histories, online consultations, tracking treatment plans to acquiring medicines – all via online modalities. 

Healthcare explainer videos can explain this virtual move to staff in a step-by-step fashion. Right from basics of how to log in to accessing records, measuring samples, reporting histories, tracking treatment plans and placing new medical equipment orders. 

#3 Videos for awareness & well-being

Companies must stay in touch (i.e. communicating besides work) with their teams to keep morale high. They can be experiencing depression or feelings of loneliness. 

Now, of course, many will not be comfortable opening up to their seniors, colleagues or bosses. This is why a video sent on WhatsApp/ email is best suited. Seeing the face of your employer (be it on a screen) and him/her asking you to stay upbeat is a required relief! 

You can loop in counsellors to share mental stability tips with your staff. Irrespective of what is your business, awareness videos can ensure employee well-being. 

#4 Videos that share an update

You can share videos with your team to tell them about new adaptations/upgrades made in the company for the new era. For instance, a video showing how you’ve adopted efficient remote methods in your business. 

For instance, this is how we do it at Twisted Frame. Instead of maneuvering with hard disks across studios, newer telecommunication modalities have already been adopted. Its now possible for us to transfer data between computers without having to use physical media. And we let our employees know about the same through a quick and peppy video. 

Reach out to sales@twistedframe.ca today to create videos that increase employee engagement and drive employee well-being.