With AI taking over most sectors of our work, it’s time we pause and understand its usability, especially for corporate video production. Video production is an ever-changing sector with new and improved technology and better incentives. But would AI be a morally correct software for video editing?
With time and practice, artificial intelligence (or AI) can render efficient, high-quality results for brands and businesses. However, while AI can create, it can’t finalize the end product. That’s where we come in. The question is, should AI help us decide our marketing strategies?
To help you devise the answer for yourself and your team, Canada’s finest corporate video creators, Twisted Frame, is here to help.
Let’s wade through how and where AI can help in the corporate production sector.
1. AI’s Perks in Cost-Efficient Work
When a new project comes in, you might stress about hiring new production and post-production members. Instead, we can check out a more cost-effective method, such as using AI software to ease the process.
All you have to do is automate a few portions of the pre-production, production, and post-production processes. Here’s a breakdown of how this can work:
Pre-production: AI software for scheduling tasks, scriptwriting, editing
Production: AI software to help production shooting and timers.
Post-Production: AI software for video editing, fixing scenes, etc.
For example, there is text-to-speech AI software which can help you save costs for narrators during quick turnaround projects. These not only save your expenses but also help you save time on tasks, and hiring/rehiring and completing missions on time.
Saving Costs = ?
Moreover, by saving on costs, you can allocate more resources to improving your video production. In the traditional video editing and production process, you need numerous resources, editors graphics designers, and artists to complete the task.
But with AI, all you need is one or two of each professional, with software that can simplify their work in no time. Check out this video for Sobey’s video ad by Twisted Frame. It captures enthusiasm and excitement at the correct proportions and works beautifully with the background lighting. Such results are only possible when you have a digital helping hand.
2. AI = Transparency
If your brand uses AI for your ad campaigns and corporate videos, it’s best to be transparent about it. Transparency not only helps garner trust but also helps brands become close to their audiences. It’s a business decision that revolutionizes content for the masses.
Business transparency is crucial, especially if you want to AI-generated content for your ads. As for using AI, there are some limitations. The more reliable places for AI to take over are to:
- Speed up your tasks
- Cut down the cost
- Save you from hiring extra labour
- Find unnoticeable creative detail
These fall within the morally correct categories of using AI, as AI-assisted work on using AI-generated videos, audio, or music does reflect less dedicated results, and poorer audience performances.
Does Transparency Help?
Being honest and accurate about your decisions to implement AI-powered changes can help you become a more reliable company for your niche brand. For example, if you’re a chocolate company with an AI-powered video campaign, being transparent about the software through hashtags or texts can help clear up the campaign’s idea with the crowd.
It also helps to showcase your new creativity in a different light, making others feel curious about your future ads.
AI Videos = More Diversity
You can make several types of corporate videos with AI-generated work for social media and other platforms. All you have to do is customize them for better reach, and voila, the world of marketing is at your fingertips.
Since interactive media relies heavily on AI work, you can create a variety of formats such as the:
- Corporate training videos
- Marketing campaigns
- Ads and commercials
- HR training videos, and more
Corporate training videos help to teach and train new hires and show them the ropes. These work effectively in helping trainees learn new talents faster and with more input. It’s an integral part of the onboarding process and keeps everyone well informed about how your office works.
As for marketing videos, AI helps by creating more efficient results which you can utilize for campaigns, seasonal sales, new promotions, and more. The same goes for ads and commercials which you can use for social media following and more reach.
As for HR training videos, these come in handy when you have new promotions lined up within your office and need quick training. When you have AI-powered videos at your disposal, you can re-create, customize, and tweak them anytime for new content.
See the Benefits of Effective Corporate Video Production with Twisted Frame
Ultimately, AI can help you if you find the ideal usage for it. And you have Twisted Frame to aid you in the journey. Contact them today for more information.