‘4 sustainable video ways in times of COVID’
The world is facing a grave environment concern – one that envelopes each industry. We need to pay attention to two simple messages here.
- The environment has made it clear to us – it requires us to take care of it.
- The ‘how’ is quite straightforward. The solutions have to be urgent as well as interdependent.
We’ve witnessed how each act of any person can influence the entire world network. At times like these, ‘attention to interdependence’ is crucial. We’ve been pushed to rethink sustainability across industries.
Taking lessons from our nature and its ways, sustainability is the capacity to endure or continue. We can apply this to digital video production and marketing as well. Ever thought, how can we ensure that our content stays ‘eco-friendly’? That is, friendly and feasible in the new ecosystem we’re in. If any service, product or activity is sustainable, then it can be reused, recycled, or repeated to create value because it has not exhausted all of the resources or energy required to create it.
At Twisted Frame, we sketched a board of 4 sustainable video ways in times of COVID. Ways in which brands can continue to communicate with their audiences through the powerful asset of a video.
- Treat your archival footage as an asset. (Reuse)
Nature has always taught us to reuse smartly, and conserve resources. Let’s apply this statement for digital video production.
Shooting by putting up sets, hiring on field crew and talent is obviously facing challenges. However, achieving visually stunning and meaningful footage shouldn’t be your worry. You should in fact be glad that you’ve done your job well in the last many years and now it’s time to reap those benefits.
You’ve created ‘assets’. The footage shot for your brand across the years is not just a visual beauty. It is a lot of minds’ efforts, energy, time and monetary investment to create that. You can build ample of striking narratives by handpicking across archival footage.
What’s most likely already there in your archival footage!
- Mood shots
- Expression shots
- Establishing shots
- Your brand’s pack shots
Creation of any further, new footage can be explored by leveraging the power of graphics. Motion graphics, 2D and 3D animations allow mind-boggling creation of new footage and communicate the right message seamlessly. This can be a basic instructional video or a Disney movie. The idea is that the footage holds the power to feel the human emotion.
- On-board Telecommunication Support. (Minimise Waste)
The next lesson taught by nature is to ensure ‘not to leave waste behind us’. This can only be done by evolving and creating smarter ways to do the same job.
Instead of manoeuvring with hard disks across studios, newer telecommunication modalities have to be assessed and adopted. High frequency computers speed up file sharing. It’s absolutely possible to transfer data between computers without having to use physical media.
- File sharing via peripheral devices.
- Establishing tele infrastructure for data security to prevent leaks.
- Improving network topology.
- Improving storage capacities. Opting for package costs instead of individual costs.
- And something as simple as, boosting wifi speeds at personal homes.
- Re-create Remotely. (Procreate)
Nature rewards procreation. Our actions must be towards betterment and growth, and not to harm the network of any species.
This lesson is important to keep in mind while shooting remotely. In an attempt to overcome mobility, here’s how to maintain social distancing through tech and basic common sense.
- We advise our crew to ‘be tele-present’. The entire crew reports to the e-floor by joining a web conference.
- Need to instil a mindset that ‘Learning is a lifelong process’. Ensuring the cast (actor) understands what filmmaking entails. This way, a lot of the experienced talent (as well the new talent who is willing to learn and grow) can help us help us to manage the props, camera angles.
- Hiring equipment that can ease remote production over the Internet (IP). Cameras which are equipped with the streaming encoder to send video over the Internet and decoder to receive Return Video and IFB over the very same connection.
- Inviting robotics into video such as moving around the room to guage it, or physically manipulating objects is the next revolutionary step.
- Bridging gaps in the video ecosystem through Artificial Intelligence & VR. (Fix and Re-grow)
No one can drive with a flat tyre! It needs to be fixed. A ruined money plant needs to be trimmed, watered, given apt sunshine for it to re-grow and bloom. Similarly, gaps need to be addressed and bridged in the video ecosystem. Only then, growth can be ensued.
Artificial Intelligence and VR deliver experiential and comfort benefits in the wake of physical restrictions and lockdowns. With regard to healthcare, in fact in one of our videos ‘Ask the Doctor’, we had depicted as to how the future of healthcare is all about bridging accessibility gaps. VR technology opens doors for global access to medical consultation. Anyone, anytime, anywhere: consultation is accessible.
Similarly, interactive video production for automobiles is aiming to deliver the same experience as being in a car showroom. Select your car models and colour, see how your seat covers can look and experience how it can be to drive it on a terrain.
At Twisted frame, we’ve constantly been rethinking sustainability in video production. Sustainable approaches can continue to foster the brand’s objectives and help economies grow at a global level.
Let’s have a chat as to how your business can leverage from the sustainable video psychographics through our Toronto video production and motion graphic services. Reach out for a free chat at (416) 619-1116.