The pandemic is weighing down the mental health of many. Many are concerned about COVID-19’s impact on their mental health more than access to the vaccine. Anxiety, stress, increased drug consumption, lack of sleep – are matters of grave importance. Institutes, pharmaceutical companies, awareness communities are rolling out campaigns to correctly address these issues. 

The rise of video to spread mental health awareness doesn’t come as a surprise. Several people are using the coping method of talking to friends and family. But there are many who don’t have this sort of liberty or access. Videos can truly make a difference to reach out to these people and help them get support. Be it a live-action video, animation video or illustration – the core aim is to inform, support and spread much-required awareness. 

Here are key pointers to keep in mind when you’re making a healthcare video

#1 Bring personal stories to the forefront – create trust in your campaign 

The story in a healthcare video is quite different from that seen in other corporate videos. It’s not only the writer’s script. It’s a story of all sides – person suffering, person treating, family and many more.

Only the person suffering knows how bad can it get. It’s important to make them an integral part of the video so they can openly share how they feel, why did they take up to something, their coping mechanisms, etc. This can encourage other sufferers to take fruitful next steps. 

In our recent CAHM video, we presented personal stories of youth who has been using Cannabis. 

#2 Expert opinions must be presented – brings value and fact-checking in your campaign 

Not every sufferer is aware that they require a certain kind of treatment. Bringing experts in your video can spread awareness about disturbing issues and how to deal with them. It also conveys the message that people suffering in silence are being ‘listened to’ now. And there are people out there, ready to help out. 

We interviewed several experts to help in spreading awareness about how to talk to youth about cannabis. 

 #3 Take the right tone – for the given generation

Everyone is feeling the effects of this pandemic. But is any generation feeling it more than the others?

Take the correct tone for the audience. Not all generations feel the same about every issue. 

#4 Use motion graphics to simplify complex concepts

Certain medical and healthcare topics can appear ‘technically complex’ for common people. The use of motion graphics can help simplify complex processes, structures and reasoning to common viewers. We extensively make use of graphics to support such communication. Have a look here. 

The good news is that corporate animation is for all pocket types. Technology has made the world of animation affordable as well as expensive. One can pick right from simple explainers, motion graphics, 2D, 3D to a full-blown Disney level gig. One can choose from a whole lot of types basis their pocket and yet drive the brand message. In one of our previous articles, we spoke about how to reach your Toronto based customer in 2021 through corporate animation. 

Another vertical which is closely linked is medical video production. It is having an unimaginable impact on both – healthcare personnel and patients. Now is the time to leverage the best of marketing tools such as interactive video and mediums such as social channels to spread much-needed awareness on mental health.

If you’re on the lookout to drive your message on mental awareness in Toronto through video communication, drop us a line at Twisted Frame

We study your business objectives and accordingly advice the best video approach, narrative and format to make a difference.