The click-through rate went up by 65% simply by mentioning the word ‘video’ in the subject line of emails.
Talking about video and marketing in Toronto, they work like the perfect breakfast combo. Together, they can fuel the entire day, month, year and business.
Video has made it simple, effective and a promising format for advertisers and brands to interact with their audiences. This interaction has led to dynamic sales, leads and learning.
A cumulative of 69% of marketing professionals are using video marketing in order to push brand recognition and create thought leadership.
The power of the video is such that it created a virtual showroom delivered to prospective customers right in the comfort of their homes. Mercedes Benz used video to show customers a 360-degree interior view of the GLB SUV.
Let’ see how dynamically it is impacting different sectors.
- Business Hotspot: Over 500 million hours of video are watched on YouTube every day
And, 78% of people watch videos online every week.
Customers are dwelling on portals and clicking on videos. This gives businesses a lucrative opportunity.
For instance, gaming is being leveraged through the power of video. People are massively spending on housie tickets, in-app purchases. Brands are using the online gaming market to promote its offerings via video ads. For instance, a paint company can evaluate opportunity on Ludo. It can play a demo and ask users to paint their square by choosing a desired paint, just as they choose their piece colour now.
- Driving Sales: More than 50% of people do a search after seeing a mobile video ad.
Corporate video production and animation has become a business tool to boost lead generation and conversion action.
Video provides for human connectivity in this world of remote. It makes a visual sale possible because videos help communicate emotions, senses and visuals. This is lacking in a sales call/ email.
The emotions in the video lead people to do a search, which eventually boosts leads and sales.
A good narrative and quality video production can drive the right emotions. You can clearly tell your audiences how you understand their pain points in this pandemic. And how your product is of genuine use to them and their families.
- Generating Brand Awareness & Understanding: Viewers retain 95% of the information after watching a video.
‘Retention’ is a common issue amongst students. Video is making universities rethink the approach to education. University of Toronto has begun using video modalities to teach various subjects to its students.
Videos boost customer service by giving detailed and simple-to-understand walkthroughs. Animation studios are delivering major brand value. Read in-depth here as to how.
Check out the below three videos produced by Twisted Frame. Each of them explains the brand’s product, portal and offering in a step-by-step manner.
- Purchase Prompt: 70% of B2B customers watch videos on their path to purchase.
In the healthcare sector, the common problem faced is the complexity of concepts. Using animation (2D, 3D, motion graphics), complex concepts can be explained in simple and engaging ways to customers, investors, healthcare staff, etc.
- Increasing Organic Traffic: Video marketing increases organic traffic from search engines by 157%.
Video is just like that comfortable hot-chocolate drink. Easy to consume, comprehend and retain. A well-made video is powerful enough to grab attention spans and receptivity for just about any industry’s concept.
This is why it attracts organic traffic like pancakes!
At Twisted Frame, we’ve been using the power of video to successfully deliver brand communications to their target audiences. With changing behaviours of target audiences in the current times, we believe that brands need to adopt visual routes.
Using video that has a soulful narrative in the correct manner can drive sales. We’ve seen it happen for a host of our clients across sectors such as healthcare, pharmaceutical, insurance and real-estate. Let’s have a chat as to how your business can leverage from the different video types through our Toronto video editing, video production, animation and motion graphic services.
Reach out for a free chat at (416) 619-1116