There’s no doubt that there has been significant development in the healthcare sector in the last two years. The policymakers have already enlisted roadmaps – right from policies and investment geared to ensure healthcare coverage to marginalised sections, health-related sustainable development goals by WHO, increasing occupancy within hospitals, to heightened technology and training facilities for healthcare professionals.

What requires equal attention is digital healthcare. With consumers flocking to seek online consultations, medical departments communicating via online means, pharmacy orders being taken via apps, chiropractors sharing healthy habits; medical video has become the need of the hour.  

An effective medical video must ‘connect’ with all – patients, partners and staff. 

Let’s see how videos can help healthcare organisations effectively connect

  • Achieve biomedical communication with B2B partners

Your company needs to showcase your medical product to different segments. A few being 

    • Doctors
    • Healthcare staff 
  • Pharmacies

It’s important to present your product in a straightforward manner. No complexities. Motion graphics & animation video help effectively communicate all about your product – even to the people who might not be very fluent with the medical field 

Motion graphics and animation videos can take a myriad of styles. Using visualisation, illustrations, icons, textual topics – crisp, easy to understand and valuable content can be delivered. 

  • Engage better with patients

Today, patients like being informed and aware. They like to respond and contribute to managing their health. It’s no more about simply bringing their questions to their doctors. Videos help achieve better patient engagement. Right from videos that provide education, encourage healthy behaviors, support post-care.

  • Convey the message in a receptive & quick manner  

We need to understand that doctors have to rush when needed. We need to respect their time. Video is the quickest way to show the recent developments in their field

Pro tip: Keep it to the point! For instance, a supplier is introducing new equipment to ease the problems of dentists. State the current problem statement in hand. State how the equipment is solving the problem. State required features, terms and costs.

  • Upgrade medical know-how

With a digitally-driven capsule being injected into almost every department, the healthcare staff continuously needs to quickly learn new digital ways – right from managing backend, patient histories, online consultations, tracking treatment plans to acquiring medicines – all via online modalities. 

And for citizens like us, its valid as to why a lot of people are feeling hesitant to use self-triaging tools. We are very new to using chatboxes to address mental health, especially in uncertain times. Crisp communication and visually engaging explainer motion graphic video can work wonders to ease hesitations and doubts about the digital medium.

  • Train medical students

Medical institutes are investing heavily in 360-degree videos and VR to support their students medical education. Literature alone, in the absence of practicals, can fall short to communicate modules. Giving a deeper understanding of human anatomy (say, how tissues repair), how to go about incisions, root canals; this technology is bringing great value until students wait to work on practicals. Studies have shown how medical training videos enhance learning by better grades and higher interest in learning. 

The J and K Virtual Reality Centre at Western University of Health Sciences in California and the University of Nebraska have already opted for imparting these video-inclined learning modes.

At Twisted Frame Toronto, we’ve been executing varied kinds of videos for the healthcare sector. Check them out here

Well be glad to partner on any healthcare video requirement that you may have to implement any of the above objectives.