‘Video’ has become a significant part of most business pitches. Probably, every time you make a new pitch to a prospective client, you too might be presenting a video to him/her. 

Today, many marketers are moving away from the hard-sell pitching process. Instead, they are taking a value-based pitching approach – giving real value to the customer. A well-made and thought video can seamlessly present the value in a receptive, non-pushy manner. 

Be it to raise funding, communicate about your product or explain the how-to-use a product, the video can meet many business objectives. It may take the form of an explainer, motion graphics or live-action video. But what stays intact is that every video provides connective dynamism – wherein one can see, feel, hear and clearly understand the product.

We’ve been speaking to many marketers, and here’s a compilation of the multiple takes on how a corporate video can help your business. 

#1 People prefer to learn via videos

Observe yourself. You use video to work with your team, to learn a new skill, to watch a sitcom, a few clips here and there while scrolling across Instagram. The list is endless.

The truth is that people are ‘hooked’ to their phones – even in the bathroom. They love being ‘online’.  72% of people prefer video over text when learning about a product or service. 

Statistics are blasting to a point that they’ve stopped sharing the number of hours of video watched by an average person not just in Toronto, but globally. 

So, if you’re an educational institution, a startup in the ed-tech space or even a healthcare brand, your customers love to learn via videos. You can use video content to reach your target audience. 

#2 Videos form a quicker personal connect with prospects

People are busy. Decision-makers may not always have the time to hold multiple face-to-face meetings. The power of video is such that it can cover up for this missing element of ‘personal connect’. 

Through motion graphics and animations, you can create situations/ characters and give rise to emotions in the viewer. 

This type of personal connect cannot be achieved through a written email or image.

#3 Videos can explain business operations – easily

An intro video works to easily convey the information required to make a first impression. But what next after you’ve made your first impression?

Again – leverage the power of an intro video to showcase operations.

The goal is no longer to meet, network and generate clients in social situations. The goal is to leverage the online medium to say what value can one bring to a customer/ business. 

This begins by explaining how one’s product works. We’ve seen that video production companies often opt for the route of motion graphics or animation to explain their operations. And it works! 

Here are examples of different styles of intro videos aimed to explain the operations of the product. 

RCB Mortgage 


#4 Video is as real as it can get in a remote world

As humans, all of us crave connections and interactions. With most companies taking a remote approach, a video (intended for a B2B pitch) helps keep pitches interactive and communicative. The use of animations, text, characters and music truly makes it receptive. 

Video is a versatile, fun and engaging mode to communicate information from one person to another. The best thing about video is that it isn’t going away anytime soon. So, if you’re ready to create one and reach out to your audience, drop a line at Twisted Frame.