Digital visual communication has gained popularity across industries. Toronto’s healthcare industry has been quick to adopt the use of animation videos. It is estimated that the global market for 3D medical animation is set to expand 514 million dollars by 2024. After all, a single minute of video is worth 2 million words.
A Vancouver, BC-based telehealth company by the name of CloudMD Software & Services Inc. announced that it will acquire iMD Health Global Corp. iMD’s expansive medical library consists of over 80,000 patient-friendly images and videos covering 2,100 health conditions. It also includes the medical Mayo Clinic library.
Medical animation is helping guide, empower, train and educate professionals right from doctors, nurses, ward boys, medical students, investors, etc. The animated video is one of the backbones to support objectives of the healthcare industry in the coming quarter.
Let’s see how animation is benefitting the healthcare industry in multiple ways.
#1 Animation supporting patient engagement
In the new era, patients are being empowered to finally participate in their own wellbeing and health. Doctors and allied health professionals such as nurses, pharmacists, etc. are aiming to better engage, inform and educate patients about their conditions and treatment plans through animated videos.
The ongoing issue is that several patients don’t comprehend many medical terms and procedures. This can further affect patient-pharmacist interactions.
In this light, medical animation videos and explainers explain complex concepts in a simple fashion right from the body functionalities, symptomatology to treatment plans. It helps show procedures without showing parts that can make one feel uncomfortable.
Here’s how we produced a medical educational video for Octapharma’s product: Nuwiq. We had to showcase their haemophilia R&D and how it is truly improving treatment for patients. We used dynamic 3D models, compositing and motion graphics to depict complex ideas such as how Factor VIII works in the blood stream and its interaction with proteins. Our designers showcased assets such as antibodies, role of Factor VIII and Nuwiq in the simplest yet creative manner for better understanding of all healthcare providers in the pharmaceutical industry.
#2 Animation geared to help train medical staff
All departments of healthcare have been subject to a multitude of new rules and procedures. Animated videos help impart training by avoiding any gatherings.
They have been helping to show:
- How to use new devices
- How to follow entry/exit norms into the hospital/clinic
- Sanitisation procedures to follow
- How to see through a doctor-patient online consultation session
#3 Animation to impart education
University of Toronto has been among the first to equip itself with new animated video content to impart learning.
Medical institutes are investing heavily animated videos to support their students’ medical education. Literature alone, in the absence of practicals, can fall short to communicate modules.
Areas being addressed:
- Giving a deeper understanding of human anatomy (say, how tissues repair),
- Drug mechanism demonstration,
- How to go about incisions, root canals.
This technology is bringing great value until students wait to work on practicals. Studies have shown as to how such medical training videos enhance learning by better grades and higher interest in learning.
The J and K Virtual Reality Centre at Western University of Health Sciences in California and at the University of Nebraska have already opted for imparting these video-inclined learning modes.
#4 Helps in using medical devices meant for home usage
With devices made for home usage (treatment equipments, infant care machines, assistive technology as well as monitors/ meters), animation videos completely deconstruct the device- right to its molecular level; making it easy and clear to use. This video type helps educate individuals at home, home care agencies and nurses.
In fact, in one of our videos ‘Ask the Doctor’, we had depicted as to how the future of healthcare is all about bridging accessibility gaps. VR technology opens doors for global access to medical consultation. Anyone, anytime, anywhere: consultation is accessible.
At Twisted Frame, we have been dynamically producing healthcare videos aimed towards above objectives. There are ample of animation styles for varied kinds of goals. We’d be glad to hear your requirements and work towards crafting an easy-to-understand, solution-oriented healthcare animated video for you.