Take your customer from ‘Just Swiping’ your product to ‘Netflix & Chill’ 

Your customer has built new ideologies, new plans, new routines and new ways to move ahead in life. While he/she might be a customer gained earlier, he/she holds new behaviours today. 

Bluntly said – youll need to undo your previous video marketing strategies. 

After all, you want the video to convert your audience. 

#1 Value-based video marketing to address the new customers pain points

Dont just promote your product. Re-position your product. 

Youll need to base your video marketing strategies to address the hassles, pain points, worries and anxieties being faced by your customer who too has gone through a whirlwind of changes, emotions, routines in merely three months. 

Understanding your customers worries, design your sales to bring value to him/ her. Depending on your industry type, brainstorm a degree of questions that are/ arent bothering your customer. Instance,

  • Is he/ she worried about cash flows?
  • Is he/she worried about how safe public transport is to travel to different points in the city?
  • Is your customer worried about home supplies?
  • Is the customer suffering from back pain due to lack of proper desk/ work essentials?
  • Is he/she still buying toilet paper in bulk?
  • Is your customer struggling to balance work, house chores, tame the garden, pets, etc. given the lack of house help due to restrictions?

Now, write your video script

By adopting a value-based marketing approach for your business, you can increase brand repute, awareness and connect deeper with consumers who do need you probably more than ever before. 

#2 Be ready for pent-up demand

If you notice around, there are two types of demand ongoing. 

One is the demand for items that are short in supply. The need for certain types of daily vegetables, healthcare. Everyday efforts are being made to meet this demand. 

The other is the demand that is curtailed to quite a great extent to secure ones existing financial resource pool. This is the type of expenses made for entertainment, non-essentials, treating oneself at a spa or pub, buying a new watch etc. 

With every minor relaxation introduced, people are trying to treat themselves (it can be purchasing funky home wear from the web or watching a paid stand-up comic act on the web). They are getting back to non-essentials simply to feel good. Just like the good old days.

Be ready with video marketing campaigns that can address this pent-up demand. Plan your offers, discounts, banners and delivery modalities.

#3 Unlock the power of corporate animation (irrespective of lockdowns)

Now is the time to leverage corporate animation. 

The power of corporate animation is limitless and the beauty is that it can be executed remotely. 

Corporate animation can help you create scenes in a video as well as enhance earlier shot footage. Right from storyboarding, illustration, element creation, working out graphics, editing your business story; your marketing advert can be conveyed in a damn good and impactful manner. 

#4 And lastly, pick video marketing tools and channels wisely

Conduct you’re A/B testing and allocate budgets for each test. 

At Twisted Frame, weve constantly been producing videos to get out versatile messages of multiple brands to their ‘newly shaped’ consumers in the COVID era.  

Do you want to educate, reinforce or entertain your audiences with revised consumer patterns’ and kick-start business? Lets have a chat about how your business can leverage the different video types through our Toronto video production and motion graphic services.

 Contact us for a free chat.