In the current digital world, the best way to advertise your products and services is through corporate video production. It helps to complete your marketing objectives and offers diverse corporate video production techniques, two of which are explainer videos and brand videos.
These corporate video methods offer unique perks and can help enhance your videos. But which one works best for your marketing team? Canada’s well-renowned corporate video production team, Twisted Frame, has your answers.
In today’s article, we’ll cover a quick overview of explainer videos and brand videos, the difference between the two, and which one’s better for your brand and its products/services.
What is an Explainer Video?
An explainer video aims to offer concise summary-styled video content that simplifies a brand’s products and services. This type of video exists to engage the correct audience groups and educate them with clear and concise information.
What is a Brand Video?
A brand video, on the other hand, helps to promote a brand and its services and products. Such videos advertise the company’s history, principles, and journey, and infuse the viewers with a deeper understanding of the brand itself.
Difference Between an Explainer Video and a Brand Video
Now that we know what an explainer video and a brand video are, it’s time to indulge in the differences between the two to see which is better for corporate video productions.
Structure
The structure of an explainer video is fairly simple to attract the masses. These videos showcase a problem faced by many. It goes on to present a workable solution through the brand’s services and a call-to-action (CTA) to wrap up. A perfect example of this format is Twisted Frame’s work on the CAMH: Understanding Youth Cannabis Use.
Alternatively, a brand video offers a more narrative structure and a formal point of view. It goes beyond highlighting a problem and its solution and goes in-depth about the brand’s values and visions to further solidify its products/services. Doing so helps to garner and maintain customers’ trust.
Corporate Video Production’s Visual Details
Explainer videos are visually engaging, with professional animations and graphics. It offers clarity and understanding of a brand’s services.
A brand video, on the other hand, prioritises visual storytelling and powerful cinematography. Its visuals are more riveting, with artistic elements, aesthetics, and everything that makes the brand unique. All these make a long-lasting emotional impact on the viewers.
Viewers’ Engagement
Explainer videos are all about clarity. It offers a more informative, and solution-oriented viewpoint to specific challenges. The resourcefulness of explainer videos is what makes these work well for a wider audience.
Brand videos, however, win a more emotional engagement from the audience. The videos work with aesthetic visuals and resonating messages that curate viewer trust and engagement. It’s a more personal take on ads than explainer videos.
| Viewpoints | Explainer Videos | Brand Videos |
| Visuals | Animations | Cinematography |
| Engaging Audience | Clarity | Emotional connection |
| Focus | Problem solving | Storytelling |
| Content structure | call-to-action | Customer-specific needs |
| Engagement Style | Actionable and quick | brand-oriented |
| Audience | B2B | B2B and B2C |
Engage Your Audience the Right Way with Twisted Frame
In short, a brand video works wonders to market a brand, while an explainer video helps to promote the brand’s ongoing identity and make it a popular product.
Depending on this, you can opt for either or both, depending on where you stand in a brand’s journey. Of course, Twisted Frame’s immaculate corporate video production is there to make heads turn with their picture-perfect ads. Contact us to learn more.