Let’s imagine a day (without AI) for a corporate video production company in Toronto.
You have a large project at hand, with intense work for pre-production, production, and post-production. Additionally, you need more time to develop a perfect script, video editing experience, and a successful brand launch itinerary. Now, are these possible without artificial intelligence?
The hostility towards AI comes from the fear of it limiting our creative fields. But if we learn to use AI to innovate our work, instead of substituting our efforts, there is magic on our screen.
To help you understand this well, we have Twisted Frame, one of Canada’s best video production units, explaining how AI can help with such an enormous task. Let’s begin.
#1 AI’s hand in Pre-Production
Production begins with a script. And here, AI brings in efficiency. People inexperienced with AI will try creating complete scripts with software like ChatGPT. However, AI has a restrictive imagination, unlike the human brain, emotions, and experiences. Hence, on-screen these scripts will sound more robotic, than a story with a human touch.
For scripts, look through AI grammar, spelling, and tone checkers, which can dust out errors from the script, and add life to the story. Moreover, writing your script, and then running it through an AI spell and grammar checker saves more time on your end. You can go directly from writing to submitting the plot for production.
Can AI help you visualize?
Another way to use AI is for visualization purposes. For example, you have a story or concept ready, but find it difficult to visualize it. Using AI prompts, you can generate your vision’s concept art. Doing so not only helps you see your creation clearly but also helps you brainstorm the production process.
Now, how do these help you or those in the corporate video producers? For starters, AI helps to conceptualize your visions into a solid and workable product. It lets you look at your idea, make changes, and work on it, basically removing any risk of a failed brand launch that happens with rushed projects.
#2 AI and Production: A Fun, Workable Match
Similar to pre-production’s use of AI, you can take AI’s help with the entire production process, especially with logo design and scheduling.
For example, if you want to imagine a new or refreshed logo for a brand, why not generate an idea with AI software? Using this, you can check out different designs for logos and artwork related to a client’s brand. This artwork helps to design logos by yourself and make different versions for brand events, special launches, etc.
That’s not all as you can turn this artwork into 3D models and utilize them for corporate advertisements and more. To understand this further, check out this video for Trojan Recap by Twisted Frame. It shows how vividly a brand’s logo usage helps it show a story with colors, smiles, and more.
Does it work for Schedules?
And just like how motion graphics benefits from AI, so does scheduling. You can use various AI software to schedule your work timetable for various tasks like finding venues for the shoot, filming, creating backgrounds, marketing, etc. These are heavy and require prior scheduling months before the work starts.
Inputting all work data into AI scheduling software helps to create work timetables for everyone on the team, and also helps share these within the team.
#3 Post-Production, a Task Better with AI
Now that the production work is done, it’s time for the heavy-duty post-production process. It’s also the work schedule where you need AI the most.
So where does AI help in the long post-production process?
Animation
You can use various AI tools to remove mistakes within a shoot. For example, there are AI tools to add face moving, head tilting, and even blinking that wasn’t present before.
You can also use virtual avatar AI software to work with artificial faces to help with short advertisements for social media. These help ease out various live-action filming.
Audio
AI software can help clear out glitches in audio, add auto-narration in blank spaces, and even consensually mimic the speech patterns of others for different viewers. These add more creativity to diverse filmmaking processes. Moreover, it’s a more budget-friendly solution to correcting audio production errors.
Music
Thanks to modern software, we can now improve music production with AI. Let’s say you have a musical score ready for a corporate video. But at the last minute, you find off-beat tunes and incoherency in the sheet. AI music-making software can help you fill those gaps, and complete the score right before the video’s launch.
Let’s Improve Your Corporate Video Production
In short, how you use AI can either make it your foe, or your trustworthy friend in creativity. To help you understand further, Twisted Frame is always happy to help. Contact us today to learn more about the power of AI in video editing and overall corporate video production.