Animation Videos

Creative and quality made animation videos make a big difference when converting viewers into consumers. To the untrained eye poor quality animation is difficult to recognize but professionally done work provides engagement. There’s a creative process, a magnitude of decisions and multiple variables that go into producing videos. However, there are specific elements, style and techniques used for the different types of animation videos created.

Developing modeling and texturing for animation and motion graphics techniques takes time and patients. Post-production professionals learn to craft their skills through practice, research and preparation.  With the use of storyboards and pre-visualization techniques decisions can be narrowed down and the video can be better mapped out from start to finish. The medium in which the video is to be viewed on also factors into the decision-making process, because the quality of images and pixels used will be reflected in the type of specs and format conveyed to the production team. Medical illustrations or computer medical animation can be rendered into high definition renders for any project. Simply combining all segments of the medical animation and adding different voiceovers can be used to repurpose one animation project for education, corporate training or promotional audiences.

Techniques can include applying a little bounce when introducing a new element displayed on the screen (motion graphics, icons, shapes) as makes it more pleasant and interactive to the viewer’s eye. The same thing should happen when the element leaves the screen. When swapping between scenes, animators usually apply a transition. For example, it could be a camera wipe or a background switch but if the transition is the same one on every single shot, then it isn’t quality motion graphic work. A helpful style choice for viewers is highlighting in a coloured hue around specific parts of an object like circling the pieces that make-up a new medical device in a bright colour as the narrator speaks about their function. Anatomy medical animation typically uses 360-degree rotation of body parts to show all the integrate aspects and layers of our complex anatomy. Pharmaceutical animation videos can show the mechanism of action of a new drug while pointing out the positive and negative affects. New medical devices and their functions and procedures can be shown in action from any angle. 3D medical animation is capable of showing views that are impossible for a physical camera. Charts, statistics and comparisons are key elements that are typically inserted sporadically into corporate marketing videos to act as further proof to the topic being focused on. Again, these elements need to match the agreed upon specs and formats, and be compatible with the animation software if they’re being rendered from another program.

The polished details of any final product come from creative visual decisions that include choices of themes, colours, shaping and contrasting and layering. 3D animation videos make it possible to easily explain campaigns and step-by-step processes and fast track stories. The medical industry has greatly benefitted from animation videos as they visually explain complex scientific concepts. Medical animation videos can be an extremely cost-effective way to tell a story with accuracy in exceptional quality with endless possibilities.