The advancement is not that people have smartphones nowadays. They are constantly scrolling on their smartphones! You see, it doesn’t take too much to put out your corporate video to your perfect customer or prospective customer.

Once you know how video marketing can be the best asset to gain leads, retain customers and growth; it is limitless. 

A corporate video should either ‘make a transaction’ or at least help with one – by driving the customer/client to remember the product. 

Let’s see how video can make this successful transaction.

  •  Customers love convenience. Video gives it to them

Even if you’re trying to put out a complex idea, product or concept; video does it easily & creatively – it can truly hold the customer’s attention.

Now let’s see which is the most convenient mode for a customer who is new to your business

  • Reading up a lot of descriptive text about your service/ product/ offering
  • Reading up a lot of descriptive text (& viewing a few images) about your service/ product/ offering
  • A 1 minuter video explaining it all – with colourful motion graphics, stories, people and emotions. 

Here’s one for Nuwiq– a medical educational video to highlight Octapharma’s haemophilia R&D and how it is improving treatment for patients. We used dynamic 3D models, compositing and animation to depict complex ideas such as how Factor VIII works in the bloodstream and its interaction with proteins.

 

  • Videos give solutions to problems – in a more digestible manner

Customers are looking for solutions. Long-drawn text and fancy images don’t always give solutions in digestible, simple ways. 

A video is pretty much a deal maker. It can address any of the problems of the viewer in an engaging & effective manner. For instance, rather than simply showing the features of a bike, how can the bike make the viewer enjoy life more?

Or, how can I free myself from the constant fusing of bulbs in a lab? Let’s see how this video executed by Twisted Frame addresses it.

  • Make sales even in ‘remote’ mode

In a remote social distancing climate, business pitches lack the ‘human’ element which forms ‘connects’. Big words?

Let’s see how it’s shaping up. Sales, marketing and business development teams aren’t able to go to the field to make any sales pitches. However, your prospective client will still need to see, hear and feel your product offering. Getting back into action requires the same approach as earlier: to be able to see, hear and feel to make any sales. A video provides for this connective dynamism. Simple, right! It’s no surprise that video production is boosting lead generation and conversion action. Just using a video on landing pages can increase conversion by 86%. Now that’s what we are talking about. 

  • Video & social media – the perfect match 

If you notice popular social media channels (Facebook, Instagram or Twitter), they are designed to encourage and promote video to the users. Of course, they do tend to earn out of running video ads. But 64% of consumers claim that their purchasing decisions are influenced by a video. 

The good news is that corporate video production is for all pocket types. Technology has made the world of video production affordable as well as expensive. One can pick right from simple explainers, motion graphics, 2D, 3D to a full-blown Disney level gig. One can choose from a whole lot of types basis their pocket and yet drive the brand message.

So, no matter what is your pocket size, Twisted Frame is here to drive your message to your customers through the most effective video means.