The times are testing and brands need storytelling more than ever to connect with their audiences. To be able to reach out, help, and offer services of value; the customer and brand need to connect on deeper levels than mere face-recall marketing. In our earlier blog, we shared as to how corporate animation holds undeniable power in the era of social distancing. How corporate animation works seamlessly in a remote yet unified fashion, telling the best brand stories. 

Explainer videos form a huge part of corporate animation & help communicate the product’s USP – in a simple, engaging and entertaining manner. However, there are varied styles of explainer videos. 

Whether it is a medical entity, F&B, consumer product or non-profit, let’s see which styles of corporate animation can best suit business needs. 

  • Storytelling > sound bytes. Character Animation to communicate emotive storytelling

If you want to say a story with powerful emotions intact, and are worrying about the scenario of live shoots. Fret not. Character animation delivers emotions that can roll tears as well as smiles. It gives the flexibility to illustrate people, elements, assets building your set, sketch your protagonist all through this type of kaleidoscopic animations. 

If youve see any animated movie, be it Up or Toy Story; of course these go into huge budgets but the idea is the power of characters. Having characters who can give birth to emotions in audiences.

For tighter pockets, motion graphics, stick figures, 2D characters can brew up a range of emotions. 

Power point:

To tell your business story in an emotive style, character animation is the pick. 

Picking our favourite from Twisted Frame’s works in this segment: 

The Excelitas Teasers: 

https://twistedframe.ca/project/x-cite-novem-teaser-2/

https://twistedframe.ca/project/x-cite-novem-teaser-1/

  • Un-complicate your pitch. Infographics 

You must already be familiar with this. But heres a question. 

Ever wondered why some businesses with great-performing numbers have lost pitches? Don’t be surprised to know its been only due to complicated presentations.  

Facts are damn important. But presentation of facts is an art. Every business likes to share their upscaling numbers to receive funding. Teams within organisations need to justify their spends, present performances and a lot more. 

If your business pitch is inclined more on the numbers front, then infographics can deliver all your values in quick, easy-to-understand visually appealing summaries. 

Power point:

Infographics help exhibit facts in a visually receptive manner, helping information to be absorbed quickly and in a hassle-free manner.

Picking our favourite from Twisted Frame’s works in this segment: 

The Eclipse Promo: https://twistedframe.ca/project/eclipse-promo/

  • Kinetic typography to get your message reinforced

Businesses require customers/investors not just to hear them, but register what theyre hearing. The mind can retain more when it has heard it as well as read it

To catalyse this mind psychology, kinetic typography is a highly impactful video style for businesses. Herein, the text is your actor with a personality that leavers views engaged. The text becomes the character which plays out the script in the form of illustrations. If a voiceover complements it by reading out the script, it can further reinforce the idea. 

Statistics show that 85% of Facebook videos are watched without sound. In this light, Kinetic typographical video styles can work well to ensure your message isn’t missed by the ones on mute. 

Power Point: 

The kinetic typographical video style is almost lyrical. This makes it engaging while ensuring the brand’s keywords get absorbed by its target audience. Apple has almost made this style a staple in most of their videos.

Another example is by Ford, or this students film. Both rank high in engagement value. 

Picking our favourite from Twisted Frame’s works in this segment: 

Safeway: https://twistedframe.ca/project/safeway/

  • Whiteboard animation to simplify jargon 

Got a Christopher Nolan movie like layered business idea or operation? Might as well simplify it for B2B.

You must have seen a hand sketching out the storyline. Or sometimes, magically a sketch is unfolding before the eyes with a marker onto a whiteboard surface. This is whiteboard animation.

Now, whiteboard animation is extremely useful to deliver complex processes and messages in a simple fashion. Instance, this video explaining complex, numerically-charged insurance. Its almost like the narrator is holding the audiences hand and helping him/her understand the product. This works well for investor pitches to showcase phase-wise growth and trends. 

Power point:

This style helps simplify jargon. This is quite powerful as even a tad bit of jargon can disengage the customer or lead them to hit the cross icon. 

Ultimately, a good script makes it or breaks it. 

While there are ample of animation styles to communicate with your audiences, storyline is the key. Ensure your script is strong enough and brings value to your customer especially in this new era.

At Twisted Frame, we’ve executed multiple video projects to drive different business objectives. You will love our solutions to reach your audiences in testing times. Let’s have a chat