Making a business sale requires the same approach like earlier: your client must be able to see, hear and feel your product. Sales, marketing and business development teams arent able to go to the field to make any sales pitches. But, clients will still want to see, hear and feel to be able to purchase your services. All this while they cannot even meet you. 

Corporate animation provides for this connective dynamism. Its estimated that the post production industry holds great opportunity. Market Study Report, LLC indicates that the markets of animation as well as VFX are to witness exponential growth by 2025.

For instance, if youre manufacturing trolleys, your video now will not just be your earlier corporate video. It needs to go beyond simply showcasing specifications of the trolley the quality, the know-how to manufacture and so on. The animation needs to make a visual sale. Using animation and graphics into the corporate video, such as 3D models of the product to present an in-depth of understanding for the buyer. 

A lot of companies are preferring animation to communicate with their audiences and clients in the wake of lockdowns and testing times. Here’s what not to miss when you are working ‘remote’ in the field of video animation. 

#1 Bring in telecommunication support: no more manoeuvring with hard disks

Instead of manoeuvring with hard disks across studios, newer telecommunication modalities have already been adopted. High frequency computers speed up file sharing. Its absolutely possible to transfer data between computers without having to use physical media. This is how in addition to the simple and no-brainer ‘boosted wifi’ approach:

  • File sharing via peripheral devices
  • Boost network topology through routers, cost-efficient packages
  • Increase storage capacities by external servers

#2 Once you get onto the Cloud, dont miss out on confirming security

If youre working independently or with a company, you will need to opt for the Cloud eventually. Storing and transferring media/ files/ footage through networks is the quickest. 

Do your research and opt for a firm that is reputable and has taken required steps to omit data leaks. Microsoft Azure is a well-known one. 

#3 Explore all the power of your editing suite (and learn from exploring new techniques)

Theres more power in an editing suite than you can think.

  • Leverage the movement magic. You can move your camera on the suite. Say, minimal movement for an interview/ b-roll frame. Temporal parallel (walk and talk with the camera following you) for a documentary. 
  • Explore zooms for a scene that requires energy. 
  • Work on colours, saturation, exposure.
  • Render high-resolution 720p or 180p HD.
  • Get all your keyboard shortcuts at the tip of your fingers. Experienced editors whove been long enough in the business know that every second counts.
  • Negate noise from audios. Make use of sound effects and follies
  • Set the export formats exactly as per medium of release (social media or television) to avoid red flags later. 

The list is endless. 

#4 Time to learn 

We’re trying to say that working remote comes with great flexibility of schedule. Use it to learn and grow. Up your skills, buddy! 

#5 Take life with a pinch of salt

It’s easy to get bogged down in these testing times. Even the best effort by all team mates can be slowed down due to the uncertain times. It’s important to keep yourself boosted at such times. After all, it’s a freaking pandemic. Your well-being (physical, mental and emotional) is of topmost priority. 

Animation clearly wins with a high ‘remote’ score.

Animation is accessible in a remote manner. It holds the power to build a world basis your story- all from the comfort of the team’s respective homes. 

Storyboards, illustrations modelling, asset-creation – all of it can be done from the team’s abode. In fact, even pre-covid times, a lot of studios would seek support of freelancers who anyway were working from their homes in remote fashions. 

The mass gathering of a crew and protective guidelines to adhere too (along with the cost that bears) is absolutely dissolved when one picks the animation route. 

Ultimately, the change is for all. And unknowingly, all of us have been blessed with the strength to adapt and unlock new efficiencies. It can take a month or three months to get a good hang of the remote way. But once mastered- it can truly unleash magic. As its truly said; new ways give rise to newer potential within us. 

At Twisted Frame, we’ve executed multiple video projects to drive different business objectives. You will love our solutions to reach your audiences in testing times. Let’s have a chat