You might make many videos for your business. And every time, you might be wondering about the kind of video you need to finalise. Right from live-action to animation. In this blog, let’s focus on animation for business. 

It’s important to set a goal behind every video. Why exactly are you making the video?

It’s of course for your business, but that’s a very vague and large understanding. 

You need to narrow it down. Is it to simplify a complex medical concept? Or, is it to play on an emotional angle and stay in people’s minds? Is it solely to explain your product features to another business (B2B purpose)?

Some corporate animation styles pair better with specific goals. Let’s give you a peek into tried-&-tested video styles for different business goals. 

  • Whiteboard animation to simplify complex concepts 

Got a Christopher Nolan movie like layered business idea or operation? Might as well simplify it for B2B.

You must have seen a hand sketching out the storyline. Or sometimes, magically a sketch is unfolding before the eyes with a marker onto a whiteboard surface. This is called whiteboard animation.

Now, whiteboard animation is extremely useful to deliver complex processes and messages in a simple manner. For instance, this video explains complex, numerically-charged insurance. Its almost like the narrator is holding the viewer’s hand and helping him/her understand the product. This works well for investor pitches to showcase phase-wise growth and trends. 

Takeaway:

This style helps simplify jargon. This is quite powerful as even a tad bit of jargon can disengage the customer or lead them to hit the cross icon. 

  • 2D corporate animation to communicate emotions 

Whiteboard animation helps with simple concepts, but what if you also want to add in a sense of colour and emotion to make your message more impactful? In that case, you need something more – 2D animation. 

If you want to say a story with powerful emotions intact and are worrying about the scenario of live shoots. Fret not. 2D animation delivers emotions that can roll tears as well as smiles. It gives the flexibility to illustrate people, elements, assets building your set, sketch your protagonist all through this type of kaleidoscopic animation. 

Here’s an example of 2D corporate animation created for Eclipse Employee Investment Optimization. 

If youve seen any animated movie, be it Up or Toy Story; of course these go into huge budgets but the idea is the power of characters. Having characters who can give birth to emotions in audiences. 2D characters are more cost-effective than 3D characters. Here’s an example of the characters we created for Excelitas Technologies.

Now, sometimes your story may have complex parts & entertaining parts. This is where 2D corporate animation works as a saviour. You can intersperse 2D corporate animation (for complex messaging parts) with live-action. Here’s how we explained a medical concept for Octapharma. We used 2D animation along with live-action to break down a problem and explain a new solution. 

Takeaway:

To tell your business story in an emotive style, 2D animation is the pick. 

  • Infographics to make tempting pitches 

You must already be familiar with this. But heres a question. 

Ever wondered why some businesses with great-performing numbers have lost pitches? Don’t be surprised to know its been only due to complicated presentations.  

Facts are damn important. But the presentation of facts is an art. Every business likes to share its upscaling numbers to receive funding. Teams within organisations need to justify their spending, present performances and a lot more. 

If your business pitch is inclined more on the numbers front, then infographics can deliver all your values in quick, easy-to-understand visually appealing summaries. 

Takeaway:

Infographics help exhibit facts in a visually receptive manner, helping information to be absorbed quickly and in a hassle-free manner.

  • Kinetic typography for product introductions

Businesses require customers/investors not just to hear them, but to register what theyre hearing. The mind can retain more when it has heard’ the video as well as read’ the video. 

To catalyse this mind psychology, kinetic typography is a highly impactful video style for businesses. Herein, the text is your actor with a personality that leavers views engaged. The text becomes the character that plays out the script in the form of illustrations. If a voiceover complements it by reading out the script, it can further reinforce the idea. 

Statistics show that 85% of Facebook videos are watched without sound. In this light, Kinetic typographical video styles can work well to ensure your message isn’t missed by the ones on mute. 

Takeaway:

The kinetic typographical video style is almost lyrical. This makes it engaging while ensuring the brand’s keywords get absorbed by its target audience. Apple has almost made this style a staple in most of its videos.

Another example is by Ford or this students film. Both rank high in engagement value. 

A good script makes it or breaks it 

While there are ample animation styles to communicate with your audiences, the storyline is key. Ensure your script is strong enough and brings value to your customer especially in this pandemic era.

At Twisted Frame, weve been helping brands tell their story using the new voice of animated video. Do you want to understand which type of corporate animation can work best for your brand and audiences? 

Lets have a chat as to how your business can leverage corporate animation through our Toronto based corporate animation services.