Over the years, AI has tremendously influenced the corporate video production process. Given the lack of knowledge and experience using such automated software, AI can support many and pose an unknown threat to a few.
As we know, corporate video production is a labor-intensive and time-consuming process. It requires teams of professionals with knowledge to churn out seamless results for ads on various social media platforms. Most corporate videos are 50 seconds or a few minutes long but can take months to curate. Hence, using AI for more efficiency is not unheard of.
Now, the question on everyone’s minds is, can AI compete with manual corporate video production? If so, can it curate content as perfectly as humans?
Canada’s well-known corporate production unit, Twisted Frame, has the answer. Let’s check it out.
#1 AI’s Hand in Pre-Production
(Lots of) manual effort goes into prepping for the production process. You need a professional team of actors, voice actors, script writers, lighting crew, and assistance units. In addition, a prompt team to pick out ad locations, graphic designers, set designers, etc., is a must. All in all, pre-production is synonymous with perfection.
Thankfully, with the same time and effort, you can substitute a few of these tasks with AI automation. For example, various AI-powered tools can take up the task of assisting with the scriptwriting process. You will of course need a professional team of writers and editors with creative minds.
Help from a AI Writing Tool
While these teams can brainstorm and generate ideas, AI writing tools can help remove common grammatical and tonal errors from the work. Moreover, AI-writing software can check for reading tones, offer interesting AI prompts, and keep plagiarism issues at bay.
Moreover, if your team can’t brainstorm a groundbreaking story for the corporate video, AI storyboarding automation can help with the task. Anytime the team runs out of story prompts, AI software can help to visualize a story to work on. This is an affordable option for storyboarding and saves ample time and effort without stressing out the writing team.
#2 AI: Savour of the Corporate Video Post-Production Process
Similar to pre-production, the post-production video editing process demands ultimate perfection. Hence, AI editing tools are necessary to move the gig forward. They are highly efficient in improving your work hours, and summarizing the process.
For example, it takes hours and almost days to compile the necessary scenes and remove the unnecessary takes that don’t work for the final video cut. Thankfully, AI organizing tools help to sort out your needful video bits in record time.
This way, you can start working to edit the scenes that make a corporate video. This saves time and effort in compiling all files ready for edits. Similarly, you can use video editing tools that help change, improve, and add lighting to your scenes. Since motion graphics work is the bread and butter of corporate video production, AI assistance is much welcome.
Not to forget, if you can’t come up with background music and score for the video, AI music generators can help. These help curate your original tracks, all from the suggestions from AI music software.
AI’s with with Sound Editing Tools
Similarly, AI-powered sound editing tools also help clear errors from sounds, such as outside noises, incorrect sounds, etc. All in all, with AI motion graphics tools you have more power to make better corporate videos for social media.
Take the example of the Ask the Doctor video ad by Toronto’s Twisted Frame. Here, you see the orator’s timing alongside the slideshow and the advertisement works in sync, helping you concentrate.
Does AI Replace Future Manual Labour?
Our future with AI is in our hands. How we integrate and utilize AI will impact the manual labor requirement. While AI can’t replicate manual labor in the video editing and production process, it can always learn from us.
However, it’s near-impossible to substitute the human touch in content creation. We, humans, bring in the emotions, thought processes, and creativity in the corporate video production process. Moreover, we add infinite tweaks to our thoughts, can work as a team, and take in everyone’s ideas to create masterful videos.
AI is an ever-learning automation, learning from our inputs to understand and curate different interactive media. AI brings auto-generated music, sounds, human-like models, and more into the corporate video sphere. With more technological advancement, we might move towards a more efficient working process.
In conclusion, AI doesn’t need to compete, but to work together with manual labor. Its efficient usage in corporate video pre-production and post-production processes helps to save time, energy, and effort in curating the best ads for companies.
To know more about how AI helps with corporate video, contact Twisted Frame today.