It’s funny how many companies don’t give as much importance to video editing while making a corporate video.

However, video editing – done right or not – can literally make or break your corporate video. 

Video editing is one of the highest grossing industries globally. Especially, during this pandemic, it is terrifically supporting marketing and advertising. The global audio and video editing software market is estimated to witness a sterling 7% CAGR across the next 10 years (2020- 2030).

Let’s see some useful video editing tips that can change the face of any corporate video.

#1 Define the narrative

The scriptwriter writes a narrative, but the video editor needs to define it. An important part about video editing is to define the narrative.

Understand the tone of the script. Is it aimed to educate, sell or grow followers

What does the story want the B2B audience to do next? 

This will help you plan the structure and pace of your video editing. The kind of establishing, cuts or transitions that will be needed will depend on the narrative. 

For instance, the cuts in this corporate video (aimed towards recruitments) are fast-paced. This fast-paced video editing style, using few match cuts, is the core of this corporate video’s treatment. 

#2 Get access to best plugins to reinforce the brand’s messaging 

There’s a ton of stuff to spice up a video – transitions, effects, and titles. You can totally engage viewers by including text & graphics.

Here’s an example of what we made for RCB Mortgage, wherein the text and graphics across scenes reinforce the messaging for any viewer. 

https://twistedframe.ca/new-port/rbc-mortgage/

Another huge way in which graphics help to reinforce messaging is that they breakdown complex tasks, processes and explanations. For instance, in the video above when the voiceover speaks about renewing your mortgage plan, we use infographics to break down each phase.

COOL FCPX PRESETS NOT TO MISS
  • Stupid Raisins offers title plugins (such as Word Pop), pop-ups, callouts and a huge library of fun graphics to spice up your video. 
  • Data Pop offers interesting infographics to make the video easy & fun for viewers. 
  • Call-out pop offers motion tracking. Point or call out to an object in movement.
  • Another cool preset is MO2 (Motion VFX) which allows you to add 3D graphics by either developing one from scratch (all elements provided) or further customise a set-one. You can play along the depth-of-field and motion blur to achieve the exact desired look.

 

If you’re a video editor looking to up his/ her game, check out other cool must-have FCPX presets here.

#3 Create cinematic hooks 

In a B2B setup, the aim of a corporate video should be to excite the viewer to take the next step: enquire further on your business, call back, make a transaction, etc. 

The standard cut, placing two clips back to back, is what we call as ‘basic’. It is almost like a basic shirt – it’s tried and tested and doesn’t really do much to elicit any feelings/ emotions. 

For instance, let’s talk about the jump cut. While no one can alter time, we say: the jump cut can! This cut helps to influence the perception and passage of time. Jump Cuts work wonderfully with montage-styled video treatments. The idea is to show quite a lot of information/ emotions/ expressions/ activities of characters in a relatively shorter time frame. 

Cinematic hooks through video editing can be achieved through creative cuts. 

Read more to know how different creative cuts can impact the story so much more! 

#4 Adapt to the remote techniques of video editing

And lastly, with the current scenario in Toronto, remote video editing is working super efficiently. Here are 4 things not to miss out in in any remote video editing set up!

Holding the attention of your customer requires a fair play between script, video editing, video production and above all – understanding the customer’s behaviours. Reach out to us if you wish to create a brilliance of this fair play for your customers.

 At Twisted Frame,, we’ve constantly been producing videos to get out versatile messages of multiple brands to their ‘newly shaped’ consumers in the COVID era.