It is rightly said that some businesses hold the stride to battle it out and make whopping growth even during a pandemic.
As live-shoots are being curtailed, animation has been furthermore fuelling storytelling in times when it’s most needed. Market Study Report, LLC indicates that the markets of animation as well as VFX are to witness exponential growth by 2025.The research takes into consideration almost all types of corporate animation (animated videos, character animation, sequence images and visual effects using computer graphics).
Whether it is a medical entity, trading entity or non-profit, let’s see which styles of corporate animation can best suit business needs.
- Kinetic Typography to get your message instilled.
Businesses require customers/investors not just to hear them, but register what they’re hearing. The mind can retain more when it has ‘heard it’ as well as ‘read it’.
To catalyse this mind psychology, kinetic typography is a highly impactful video style for businesses. Herein, the text is your actor with a personality that leavers views engaged. The text becomes the character which plays out the script in the form of illustrations. If a voiceover complements it by reading out the script, it can further reinforce the idea.
Statistics show that 85% of Facebook videos are watched without sound. In this light, Kinetic typographical video styles can work well to ensure your message isn’t missed by the ones on mute.
The kinetic typographical video style is almost lyrical. This makes it engaging while ensuring the brand’s keywords get absorbed by its target audience. Apple has almost made this style a staple in most of their videos.
- Whiteboard Animation to un-wreck brains.
Got a Christopher Nolan movie like ‘layered’ business idea or operation? Might as well simplify it for B2B.
You must have seen a hand sketching out the storyline. Or sometimes, magically a sketch is unfolding before the eyes with a marker onto a whiteboard surface. This is whiteboard animation.
Now, whiteboard animation is extremely useful to deliver complex processes and messages in a simple fashion. Instance, this video explaining complex, numerically-charged insurance. It’s almost like the narrator is holding the audience’s hand and helping him/her understand the product. This works well for investor pitches to showcase phase-wise growth and trends.
This style helps simplify jargon. This is quite powerful as even a tad bit of jargon can disengage the customer or lead them to hit the cross icon.
- Character Animation to communicate emotions.
If you want to say a story with powerful emotions intact, and are worrying about the scenario of live shoots. Fret not. Character animation delivers emotions that can roll tears as well as smiles. It gives the flexibility to illustrate people, elements, assets – building your set, sketch your protagonist – all through this type of kaleidoscopic animations.
If you’ve see any animated movie, be it Up or Toy Story; ofcourse these go into huge budgets – but the idea is the ‘power’ of characters. Having characters who can give birth to emotions in audiences.
For tighter pockets, motion graphics, stick figures, 2D characters can brew up a range of emotions.
To tell your business story in an emotive style, character animation is the pick.
You must already be familiar with this. But here’s a question.
Ever wondered why some businesses with great-performing numbers have lost pitches? Don’t be surprised to know it’s been only due to complicated presentations.
Facts are damn important. But presentation of facts is an art. Every business likes to share their upscaling numbers to receive funding. Teams within organisations need to justify their spends, present performances and a lot more.
If your business pitch is inclined more on the ‘numbers’ front, then infographics can deliver all your values in quick, easy-to-understand visually appealing summaries.
Infographics help exhibit facts in a visually receptive manner, helping information to be absorbed quickly and in a hassle-free manner.
A good script makes it or breaks it.
While there are ample of animation styles to communicate with your audiences, storyline is the key. Ensure your script is strong enough and brings value to your customer – especially in this new era.
At Twisted Frame, we’ve constantly been helping brands tell their story using the new voice of animated video. Do you want to understand which type of corporate animation can work best for your brand and audiences?
Let’s have a chat as to how your business can leverage from the corporate animation through our Toronto corporate animation services. Reach out for a free chat at (416) 619-1116