The debate over AI replacing human labour and creativity is ongoing, but it’s worth pausing to consider: Does AI possess something we don’t? Are video editors’ careers truly at risk?
AI is software that learns from human input, with our knowledge forming its foundation. Hence, the fear of complete replacement may be premature. Moreover, corporate video marketing encompasses a diverse range of tasks that often require a human touch to execute effectively.
However, there’s more to explore in this human vs. AI discussion. Twisted Frame, a video production company based in Toronto, Canada, offers additional insights on this topic. Let’s delve into their perspective.
1. Communication = Null
Let’s talk about adaptability & communication in real-time. Corporate video shoots often require on-the-spot decision-making. Whether it’s adjusting to unexpected lighting changes or improvising when an interviewee goes off-script, human teams can adapt instantly. AI, bound by its programming, can’t match this level of flexibility and quick thinking.
When we have new ideas and plans, we seek to communicate with others. It helps improve our ideas, set new regulations, and enhance our work. That’s something you will find missing in AI.
A human editing team comprises film producers, directors, motion designers, artists, and many more. Everyone discusses strategies, implements changes, and works together to create videos for social media and corporate spheres.
Humans have unique technical skills to break down issues, implement edits, and fix them before a launch. Moreover, we humans also excel in accepting feedback and utilising it for more valuable content.
These are drawbacks for AI, as only human intuition and training can work with feedback and errors. This software can automate menial and repetitive tasks which affect human working hours. Moreover, they are good at detecting and highlighting the errors we work with.
Is AI a Silent Partner?
So, the inability to communicate with humans makes AI challenging to work with. You can always rely on colleagues and fellow professionals to get the best work done. At the same time, you can use AI to improve your current output.
To understand this better, check out Get Out The Vote‘s video by Twisted Frame. Its tone and motions are best captured by humans and professionals. Working together yields the best efforts always.
2. AI Can’t Judge You (Sadly)
Video editing comes with the innate ability to make decisions. As a homo sapien, we have built-in decisive skills to detect errors and faults in our work.
We also have the skills to write stories, create art, curate new technology, and upgrade our professional strengths. However, AI doesn’t possess the same things. You can, of course, use AI to create rough cuts, sort out your footage, and help you understand where changes are needed.
It helps humans figure out the incorrect bits quicker, so you can finish your work soon. But you cannot task AI to judge the faults and make the necessary changes.
3. Scripts = A Human’s Brainchild
By now, we know of AI writing software taking over, in the strangest ways. Scriptwriting is the bread and butter of video production. We need perfect scripts to go with great brand motives and stories.
AI isn’t your friend on this avenue. Its capabilities to help you with the script are limited to checking for grammatical errors and fixing spaces between paragraphs. And removing unnecessary terms from the script. Outside of it, AI is limited to its tasks and fails to understand the intricacies of scriptwriting.
To understand this, let’s check what a script needs. For starters, you need a relatable story, believable actors, supporting lines, and a perfect backdrop to make everything sync. Most importantly, a good script needs the right dosage of emotions to soar through.
Where Does AI End?
AI software cannot replicate human emotions. Neither can it pen down lines to pull on viewers’ heartstrings. Genuine human emotions are the best ingredient for any corporate video. They help to reach out to more viewers in no time. To build fantastic interactive media, you need scriptwriters who make their work speak to the audience.
Of course, AI can be part of your team, helping you from making silly mistakes in a genius script.
4. Comedy, Drama, AI = A Strange Mix
Using AI to write scripts is like making soup without a pinch of salt. What makes an ad story sing? The emotions, the punchlines, the tear-worthy moments, the drama and all the spices writers add to it. Without such witty writers, you have nothing.
Artists and writers breathe life into stories, making them living legends for years. Additionally, music producers and background professionals help to build the script with powerful music, sound effects, and lighting effects. These elements together add much-needed room [ph to corporate video marketing.
If you try AI scripts, you’ll get stories lacking human emotions and feelings. It will be a needle in a haystack, to search out a funny punchline, or a gripping phrase. Moreover, it takes time to edit AI-generated scripts to make them sound. Hence, if you need a good story, you hire a writer. And to help an editor out, you can always rely on AI.
Here’s a great example from Twisted Frame’s Akumin Closer video. Scripts like this help engage the audience in no time. And all of it, human perfection.
Get the Best of Humans with Twisted Frame
Still can’t believe humans rock? Or humans who can make AI work smarter for humans? Then check out Twisted Frame’s rockstar teams to ace your corporate video production needs. Check them out today by clicking here.