As we know, the utilization of AI is the bread and butter of corporate video production. By now, it has revolutionized film-making for corporate advertisements and marketing. But the question remains how does artificial intelligence get the job done?
Many professionals in the video production industry are apprehensive about the use of AI. The lack of human touch in how software automates all tasks can be a bit suspicious. Thankfully, experimenting with AI in the post-production process has proven that automating tasks isn’t as worrisome as it seems.
To clarify how the software works, a popular corporate video production firm from Toronto, Twisted Frame, will explain the process.
#1 AI and its benefits in Storyboarding
Let’s say you have a vision in mind, a story that’ll bring out the best of your brand’s products and services. Now, the best way to explain the story of an advertisement is to write it down. However, you might find yourself in a bit of a writer’s block situation. And that’s where AI can take the wheel.
When you have a story to write, but time is short, AI can help flesh out your character, setting, scenes, climaxes, and more at the drop of a hat. All you need to do is offer it your information and vision.
A Perfect Example of AI’s Help in Storyboarding
To understand this better, let’s check out a video ad for Trissa, by Twisted Frame. The video shares real stories from real people, helping the audience relate to the issues. How the stories align with the pitch and the solution, is a perfect example of how AI’s scriptwriting can fast track the process of creating a script that works wonders for your marketing.
Generating a rough storyboard using AI helps to save time and give yourself a fleshed-out version of your story, which you can tweak. While AI has not yet become technically advanced in writing scripts like humans, it can still curate a script from scratch, albeit with a few grammatical hiccups here and there.
AI’s contribution to scriptwriting helps to gain a rough sketch of a story, which you can expand on, edit, and create a masterpiece for your audience. All you need is a team of scriptwriters to turn your vision into a fantastic script for corporate ads and marketing.
#2 Generating Background Characters and Recreating Actors
We have already seen various classic and popular actors such as Tom Hanks, Tom Hanks, and Robert De Nero become de-aged versions of themselves in various modern films. Thanks to facelift assistance from AI, many well-known actors have gone through a technically non-invasive method to look younger on screen.
The best part, such software can come in handy if you want to make an evergreen corporate video for your firm. While makeup, prosthetics, and lightning play crucial parts in creating mock-ups, with AI’s help, you can utilize the power of refreshed looks for powerful faces in the media.
But AI is not limited to just de-aging existing faces but also generating new background characters for corporate videos and advertisements. Each of these comes with unique faces that take up proper places in your scenes.
AI’s Part in Creating the Best Shots
AI helps in countless ways to sync our demands with its services and helps to create the most ideal footage for our work. Not to forget, you can use its advanced algorithm to detect and distinguish changes in scene lighting, backgrounds, and actors. This means that it can organize your video footage and manage each scene without you manually scrubbing footage for perfect and crisp shots to use on the final product.
Take an example from Twisted Frame’s work with Ryerson University’s campaign video Here we see the transition among various well-captured shots with the ideal lighting, music, and scripts. The video cleverly utilizes several well-formulated shots to create a convincing campaign video for the client.
#3 Crisper Audio Quality with AI
Lastly, improving audio quality is another one of AI\s countless contributions to video production. These include tweaking audio levels, making them sound soothing and audible to the ears. If you have shots with loud background sound that drowns actors’/narrators’ voices, AI can balance the sound quality to make it less grating to the ears.
Moreover, AI ensures all your clips have consistent sound quality to help with the transitions. For example, let’s say the first half of a video is sombre while the 2nd half proposes a solution. Here, AI helps to curate the tone of the music and sound effects accordingly.
In addition, AI also helps with suggesting a proper and ideal soundtrack for scenes. If you’re not sure what type of music or effect you’d like for your work, let AI curate soundtrack bits that go well with your story. A feature like this is highly beneficial, for when you’re in a time crunch and need a sound bit to curate a new soundtrack from.
To understand this better, let’s check out this video for X-cite Novem Teaser 1 from Twisted Frame. Here, timely sound effects are the key to proper storytelling.
Get your Best Video-Based Solutions with Twisted Frame
Ready to take a leap of faith with AI’s mark in corporate video production and social media promotion? Then Twisted Frame’s professional team has your back.
Contact us today to learn more about AI and corporate video production.