Being an integral part of the corporate advertising process, the corporate video production project is vast and crucial. You have scriptwriting, shooting, filmmaking, motion graphics, video editing, and much more.

And with a process this extensive, you have 3 subsections to perfect each step. They are:

  • Pre-production
  • Production
  • Post-production

While the production process is the main factor in curating the advertisement, it’s important to know what the pre and post-production sections have going on. So today, thanks to the professional team from Twisted Frame, Toronto, Canada, we will check out a brief guide to video pre-production and post-production processes. Let’s begin!

Video Pre-Production- A Quick Intro

Imagine waking up one day with a bombastic idea for your brand’s new advertisement. This is where the pre-production process begins. It’s all about planning the advertisement and gathering the necessary details and elements to get started. 

Pre-production creates the foundation for the production and post-production process, laying out the crucial details to begin your adventures. The elements include a script, a crew, a team of professional producers, editors, etc. 

Not to forget, this is when you plan out your location, lighting, themes, and tone and curate a storyboard that syncs your idea to your crew. This could be the longest process of a video production project, depending on what you have on the plate. 

But remember that the window you have now determines if your corporate video will make or break. So, invest your time and efforts into pre-production, and get professional help to gather resources for a more efficient production process. 

Steps to a Successful Corporate Video Pre-Production

As mentioned before, pre-production is a spread-out process filled with numerous steps. Instead of explaining each in detail for a boring time, we have compiled the process under four main categories for an interesting read-

  1. Finalizing a script
  2. Budgeting
  3. Creative brainstorming
  4. Logistical steps

1. Finalizing a Script

Have an idea? Write it out. Penning down your ideas helps to imagine the themes, tones, colours, and story, and flesh out your ideas for the screens. Let’s take the example of Twisted Frame’s video for Ask the Doctor

Notice how well-curated the script is, with simple language, and written instructions that you can follow quickly. Meaning, that the power of a good script lies not in flower languages but in a conversational script that hooks your viewers. 

Now, what goes on in your script? In short:

  • Location
  • Characters
  • Time of day for shooting
  • Visual effect
  • Sound effect
  • Costumes and props, etc.

 

And once you have these ready, it’s time to gauge the production cost. 

2. Budgeting

Now that you have a script and list of things you need for corporate video production, it is time to put money where the ad is. And a quick budget breakdown might help you achieve this quicker. 

Now, there are three ways to make a budget that fits your needs. Each of these steps is crucial to making a budget that leaves you safe for the production and post-production process. The first way is to imagine that you have no budget. Jot down the figures you think you need for casting, motion graphics, video editing, props, etc. Of course, it is crucial to not go overboard and imagine a little within your means. 

Up next, start to cut down this budget. It’s easier to cut down a larger budget into something more logical than to slash a well-curated budget in half. During this time, you can skip a few parts of the script. Maybe you don’t need that camel to walk with your brand’s product on its back. 

Lastly, accumulate a budget that you and your team can handle. This step needs discussions, planning, and gathering resources which are cheaper alternatives. This way, you now have a budget that you can handle. 

3. Creative Brainstorming

Similar to the budgeting process, creative brainstorming needs two easy methods. Quick tip, this step takes less time when you have more professionals on your team. 

For example, this broadcast video for Ok Poland by Canada’s Twisted Frame is short, quick, and to the point within a few seconds. For such precision, you start with a storyboard where everyone pitches in their ideas and suggests changes. 

Now that you have a joint creative visualization of the ad, it’s time to create a shot list. This helps to keep track of your props, costumes, budgets, and the script. This way, you won’t feel the production will fall all over the place with no creative direction behind it. 

4. Logistics

As the last step to pre-production, now it’s time for you to take charge of what’s about to come. Meaning, it’s time to:

  1. Revise your budget. 
  2. Hire a professional production team
  3. Book a location
  4. Rehearse the script 

It’s now time for production to begin. 

Video Post-Production- A Quick Intro

During this time, your corporate production video has already been shot and is ready for its social media presence. But, what if there are some errors you’ve accidentally overlooked?

Post-production is all about polishing your video and removing all unnecessary bits that serve you no purpose. Each post-production step needs the best professionals on your team. Remember, your team’s efficiency during post-production determines the nod from the brand’s higher-ups. 

So what goes on during video post-production? Let’s find out!

Steps to a Successful Corporate Video Post-Production

1. Keeping All Footages Ready

This process includes labelling your footage, sorting out the unnecessary ones, and compiling files depending on footage length, importance, relativity, editing requirements, etc. 

These will include wrong takes, bad sound quality, poor production quality, missed lines, incorrect background music, and much more. Now, you might wonder, why not toss these away?

These shots can come in handy often to fix something in the final takes, edit, or add relevance to your advertisement. Hence, it’s best to keep them handy till your ad launches. 

2. The Rough Cut

The Rough cut stage allows you some time to improve sound and light quality, re-take an error shot, and also clean up scenes that you green-flagged by mistake initially. 

Don’t like something you added before? Snip it off? This step is all about correcting thing you’ve missed out during the production process. 

3. The Fine Cut

The fine-cut stage lets you remove any mistakes left out. For this, you need to watch, re-watch, and repeat every frame, scene-by-scene, to check for any error-riddled stones left unturned. 

4. The Final Cut

Do you need clearer graphics, colour correction, and better visual effects for a shot? This is your time to shine. 

Post-production is as equally crucial to pre-production while being a shorter process. Albeit, it takes less time if you have professionals on board and ensure your advertisement is perfect for its launch. 

Improve Your Corporate Video Pre-Production and Post-Production Today!

Now that you have a little more than an inkling of what pre-production and post-production entail, it’s time to brainstorm a perfect brand advertisement. And whenever you need a professional hand to guide you forward, you can always rely on Toronto-based Twisted Frame. Contact us today to learn more.