‘Video Editing 101 to bring drama within your video’
A strong story qualifies and reassures if the content will sell, atleast to a great extent. But many forget to address another important aspect: video editing.
Shorter attention spans of audiences are not only a problem-statement at script level, but also at the editing level. Video editing is the art of manipulation to draw out the maximum power from a video script. The order of events are manipulated to communicate a message for a brand. Especially in today’s times when live shoots hold restrictions, earlier footage can be weaved together to bring in powerful meaning and value for audiences.
So, let’s find out 5 video editing tricks to add drama to your video:
- Sync Tempo Decompression
While filming fiction, there is a director giving constructive directions to evoke drama. However, if we observe non-fiction narratives or documentaries, there is little scope to generate drama while filming. High impactful moments definitely exist (say, how a village addressed their water problem or how a man tutored 21 kids for engineering coaching – free of cost) but these can be lost if not conveyed with apt editing.
If placed at their original tempo in the timeline, their intensity and the impact that the documentary can create can be lost. With sync temp, one can artificially add time and space.
Add shots that can be in sync to a voiceover. Say, while the man speaks about his struggle to find funding to set up a school in the village; show shots that can best depict that. While this happened in the past and there is no way to recreate, place mood shots of the man showing him pensive or working hard.
The voiceover too should enhance each word. Build up onto the line which finally reveals the solution statement.
- Adding B-rolls in corporate videos
If the members of a corporation are simply speaking back-to-back in an interview series, it can be the perfect recipes to ‘zone’ people ‘out’.
This is how adding B-rolls makes the video engaging.
These can be in relevance to what the members speak. Find B-rolls from the company’s earlier footage (video as well as pictures) or resort to stock footage.
- Clean up the ‘umms’ and ‘fumbles’
If any editor tells you that ‘anything’ to do with sound file needs to be taken to a sound engineer, then ummm? Then they’re not experienced editors. Just like a director has a vision for each department, so does an editor. The editor has a vision for everything on his timelines. While, at a later stage, the video can be taken to a sound studio to ‘master’ sound.
But there’s a ‘clean-up’ to address before it’s mastered. Especially when looking at video interviews, it’s important to edit out the fumbles, slurs and ‘umms’ that the people in the video speak. They aren’t trained actors so it’s natural for umms and slurs to come up. Each interview will be shortened if all the non-productive words are edited out. The end result will be a crisp and valuable piece of content.
- Master the transition tricks
Cross dissolves, wipes, fade in/outs are not simply ‘effects’. Each delivers a great value to a scene.
Just like how L and J cuts enhance the scene, so do transitions.
For instance, a scene opens where the backdoor of a truck opens up from black. A fade in makes more sense here as opposed to a cross-dissolve.
- Smartly using that ‘pause’ between dialogues
Let your video breathe! Another turn-off is watching people speak back-to-back. It can get too overwhelming for the viewer as you’re presenting him with too much information to soak at once.
It’s important to cut dialogues with pauses.
And here’s a revision from our earlier article in order to deliver production quality through edit.
While an absence of shoots might make one feel, how to go about ensuring good production value in a video. There’s more power in an editing suite than you can think.
- Leverage the movement magic. You can move your camera on the suite. Say, minimal movement for an interview/ b-roll frame. Temporal parallel (walk and talk with the camera following you) for a documentary.
- Explore zooms for a scene that requires energy.
- Work on colours, saturation, exposure.
- Render high-resolution 720p or 180p HD.
- Get all your keyboard shortcuts at the tip of your fingers. Experienced editors who’ve been long enough in the business know that every second counts.
- Negate noise from audios. Make use of sound effects and follies
- Set the export formats exactly as per medium of release (social media or television) to avoid red flags later.
At Twisted Frame, we’ve an experienced pool of video editors who excel in a myriad of video edit styles. The narrative can change its value with the power of edit. Do you want to educate, reinforce or entertain your audiences and kick-start business? Let’s have a chat as to how your business can leverage from the different video types through our Toronto video editing, production and motion graphic services. Reach out for a free chat at (416) 619-1116.