No one likes surprises ‘after’ the video is made. A brand, just like many others, will ask questions like these.

    • Can we see your earlier work reel? 
    • Which brands have you worked with?
  • Who is directing this video? 

Let’s say, these are ‘surface-level’ questions. Often, the more important questions go unasked. The responses to which are crucial to decide the fate of your video and justify your investment in the video.

From our years of experience in video production, motion graphics and corporate animation, we’ve seen videos sell and we’ve also seen tank or reach a pause-point – only because certain questions weren’t asked right at the start.

As a brand, you’ve invested and allocated video marketing budgets for a purpose – to meet a certain objective for your brand. Asking the right questions can help you realize these objectives. 

Today, we want to tell you about those questions – which you must ask. 

#1 Do your timelines work in sync with our campaign?

Ask this (right in the first call) to avoid delays! Your video production agency needs to be available during the period of your campaign. 

There’s no point discussing the ‘moon’ if they aren’t available. Clarify this in the briefing stage. 

#2 Will we get a storyboard for better understanding?

Not everyone is expected to understand a ‘script’ just by reading it. Not everyone outside a video production agency holds super visualization powers. 

That’s why a storyboard (i.e. sketches/ visuals that show how the characters and scenes will look like) helps one better visualize a script.

Don’t forget to ask your video production agency if they will be sharing a storyboard as well. 

#3 What do you think is the best video style to tell this story?

It’s common for a brand or marketer to have a story idea or share a reference of some other brand. It’s also common for some to insist that’s what they want – more or less. Fair. 

But, allow the video production agency to guide you on the best video style – motion graphics, live action shoot, animation, whiteboard animation or something else. Some video styles may work better than others to communicate a particular brand message. In addition, you must be aware that different video styles come at different prices. Say, not all can afford sci-fi. 

So, ensure your story/shared reference matches your budgets in hand. 

#4 Have you understood the purpose of this video?

A lot of companies want to put up a video on their website/ sales landing page. Simply because – videos receive higher click-through rates than images or texts. 

In this process, they share all about themselves in their brief. The corporate video production agency notes it all and makes a video. All points are beautifully presented. It’s a big green tick. Great!

Sadly, this is the perfect recipe for a video to fail. 

Most get it wrong. The video isn’t about ‘everything’ about the company. They don’t need to put everything in the video! It will only confuse the people watching it. 

The company has an objective that it wishes to achieve out of this video being posted on the website/ landing page or emailer. There is one purpose to it. 

  • Do you want the video to drive sales?
  • Do you want it to increase awareness about your product?
  • Do you want it to educate consumers?
  • Do you want it to increase followers?

The entire script needs to be written using this objective. So, do check with your agency ‘if they have understood the purpose of the video’.

Also, make sure you know & define the objective clearly. It cannot be ‘everything’ in one-go.

#5 Can we get multiple edits (of shorter durations) from the master file?

Many times you may require smaller clips for marketing purposes. Or, the chosen social media platform might have smaller-duration brackets. For example, an Instagram Reel can be upto 60 seconds. 

Many companies think that this can be addressed after the video is made. After all, it’s just about slicing smaller chunks from the main video. 

Well, it’s not. So, don’t be surprised if a new quotation is raised (after the video is ready) along with your query. 

Video editing involves time, effort and money – irrespective of the fact if it’s a small clip or a longer video. Each requires equal attention. Smaller edits are also charged, and you need to know this beforehand. 

Let the production company know all deliverables required (master video, smaller cuts, how many, etc.) right in the start. You can receive the compiled cost in the initial stage itself. This way you can plan your budgets. So, do check up on the cost of multiple edits from your video production company in Toronto – right in the start.

At Twisted Frame, we customize our video approaches and solutions based on the brand objective. Let us know your objective and we’ll take care of the rest.

Twisted Frame is a full-service video production company based in Toronto, Ontario. We offer creative and innovative video production services for businesses and organizations of all sizes.

Feel free to have a chat with us to upscale your business through our video production, animation and motion graphic services. Let’s connect today!