Reaching the ‘good’ is a myth. Mastering something each day is the key.
What exactly is a ‘good’ video? The truth is that ‘good’ is a pretty subjective term. Perspectives of all – filmmakers, brand heads, or the media teams – come to form what really is ‘good’. Sounds abstract? Well, if you think deeper, golden ratios for everything have come to be set by people itself. Through expansive generations, our eyes and brained are accustomed to perceive certain things as good or not, beautiful or not, hot or not. So, coming back to the question, how do we set what is ‘good’? Good begins by mastering certain key elements each day. Next, learning and progressing within each element across the course. This applies to anything in life.
With relevance to video editing, each editor may go onto develop his own style or genre, but there are certain key areas to master to make your work noteworthy. Without a ‘good’ cameraperson who doesn’t know his craft, a shot can be jeopardised. Similarly, the aesthetic coming together of your video is in the hands of the video editor.
For your edits to make the cut, let’s find out the 5 key areas to master.
- Your game plan for perfect flow
While there can be an astonishing script in place, the time of shooting can be met with certain revisions. An outdoor day scene can be changed due to an unexpected weather condition, prop breakage, brand item not arrived on set, light blow out in a remote area or just about unimaginable yet real-life factors. As a video editor, you need to contain the director’s script flow by suggesting the best edit approach (or tweaks) for revisions made on spot. How do you plan to fix the colour of the shot wherein the light blew up in the remote village? Even if you plan to go for colour grading later on, you need to chalk out the ‘how’. How can you work with a transition to make the shots look seamless?
While one may say ‘this perspective to fix’ comes with time and learning. We say ‘no’. It comes by intentionally gearing oneself to have the attitude to say ‘no matter what- we will fix it!’
- Experiment with Cuts – which come in all shapes and sizes
There isn’t a manual to know all about cuts. While there is the L and J as per the book; knowing the ‘why’ is way more important. It’s not only about character A speaking and the visual showing character B’s activity. Understand as to why this cut can make sense for a particular shot.
Go beyond, and experiment with our own cuts too. See how they influence the shot and viewer emotions. You never know, your self-devised cut can bag an alphabet of its known worldwide!
- Don’t simply ‘pass on’ sound
If any editor tells you that ‘anything’ to do with sound file needs to be taken to a sound engineer, then ummm? Then they’re not experienced editors. Just like a director has a vision for each department, so does an editor. The editor has a vision for everything on his timelines. While, at a later stage, the video can be taken to a sound studio to ‘master’ sound.
But there’s a ‘clean-up’ to address before it’s mastered. Especially when looking at video interviews, it’s important to edit out the fumbles, slurs and ‘umms’ that the people in the video speak. They aren’t trained actors so it’s natural for umms and slurs to come up. Each interview will be shortened if all the non-productive words are edited out. The end result will be a crisp and valuable piece of content.
- Touch base with the tricks
Each field has its trade secrets, right? Dig deep to get hands on the tricks of the video editing trade.
- Stabilising screeching shaky footage using stabilisers (ReelSteady, SmoothCam)
- Those background office noises for a corporate video can be painful! Noise reduction on audio for interviews is a must. FCPX provides single click options
- Another painful dealing is noise on a clip. When we’ve a footage that has a dark set, we push up the ISO to bring in some light. The end result: screaming noise on footage. Neat Video helps even out the noise and proves to a game changer.
- Bands & headspace – Get it in your head!
Do check the medium of publication – TV/ Youtube/ Instagram. Bands, no doubt, make the video quite production-value-worthy. But the rules on band size differ across brands and mediums. Note these down and set them before your edit. So later on you don’t have to waste time to reposition each clip.
At Twisted Frame, we’ve an experienced pool of video editors who excel in a myriad of video edit styles. The narrative can change its value with the power of edit. Do you want to engage customers through video-marketing and kick-start business? Let’s have a chat as to how your business can leverage from the different video types through our Toronto video editing, production and motion graphic services. Reach out for a free chat at (416) 619-1116